What do the new 'Mad Men' photos tell us about season 7?
March 12th, 2014
06:00 PM ET

What do the new 'Mad Men' photos tell us about season 7?

AMC has released some gorgeous promotional shots for the final season of "Mad Men," but creator Matthew Weiner warns not to examine them too closely.

The photos follow the same theme as the recently released teaser trailer, which showed Don disembarking from a plane.

Yet with the pics, we see Don (Jon Hamm), Megan (Jessica Paré), Peggy (Elisabeth Moss) and Roger Sterling (John Slattery) all lounging around an airport as well as on a plane, as if these four characters in particular are really going to take flight this season, which has been split into two sets of seven episodes.

Frank Ockenfels 3/AMC

Frank Ockenfels 3/AMC

But according to Weiner, the airport motif is really just because it looks nice.

"To me, it's pretty glamorous. But it is not related to the show," Weiner told the Hollywood Reporter of "Mad Men's" promotional push.

Frank Ockenfels 3/AMC

Frank Ockenfels 3/AMC

"I don't want to disappoint any attempts to read into any meaning for the show, but we pick a milieu for the publicity photography every year where we can lean on the good looks of the cast and place them in an environment that puts people in the mood for the show," he admitted. "It was just an environment to take pictures."

OK, so what can he tell us about the first half of season 7?

"I didn't anticipate (that) the seven-episodes chunks would have to, to some degree, stand on their own," Weiner said. "Organically, we've always told the show this way. Last season, hour seven was the merger. (Season 4's)'The Suitcase' was episode seven. (Season 2's) 'The Gold Violin' was episode seven. We're always sort of using the middle of the season as a fulcrum, but when we started writing - I thought, 'Oh my God, episode eight is a premiere, which means episode seven is a finale.' We need to tell some stories that are contained in those chunks. It's been intense."

"Mad Men" returns to AMC April 13.

Filed under: Mad Men • television

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