Latest viral sensation: Ylvis' 'The Fox'
September 6th, 2013
12:30 PM ET

Latest viral sensation: Ylvis' 'The Fox'

Since hitting YouTube on September 3, Ylvis’ video for “The Fox” is becoming one of the biggest viral hits of 2013.

The track follows an emotional man on his quest to uncover the sound a fox makes. Yes, the track finds a melancholic Norwegian duo describing the sounds of various animals as they build up to an epic chorus full of zany chanting.

Who hasn’t always wanted to hear the imaginary noises of the woodsy creature screamed over a club-ready beat?

The accompanying video finds Ylvis performing the song in full fox regalia, surrounded by a posse of professionally choreographed dancers. The end product is a Psy-meets-Bloodhound Gang forest fever dream destined to take the Internet by storm.

It appears the music video of the summer has arrived just after Labor Day.


Ylvis is a Norwegian group consisting of brothers Bård Ylvisåker and Vegard Ylvisåker. The siblings have been performing as a variety comedy group in Norway since the early 2000s, and currently host a comedic talk show in their home country titled, “I kveld med YLVIS.”

The group have a back-catalog full of similarly outlandish songs and videos, but something about “The Fox” has garnered mass attention.

Released as a hilarious promotional video for their show’s upcoming season, the video took off like wildfire. “The Fox” was produced by world-renowned Norwegian producers Stargate, whose best known for their chart-topping work with Beyonce, Rihanna, and Katy Perry. In fact, the team are just coming off of the mega success of Selena Gomez’s summer anthem “Come & Get It.”

Bård and Vegard Ylvisåker write or co-write the music and lyrics to their own songs, and made the brilliant decision to team up with Norway’s hottest production team to craft what could become the next worldwide Internet smash.

It’s only a matter of time before “The Fox” hits Top 40 radio and clubs, eventually making way for years of enjoyment at wedding receptions and bar mitzvahs.

Are Ylvis the latest viral flash-in-the-pan? Or, are the duo destined for comedy music greatness? Spread the message of “The Fox” until we find out.

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Filed under: Music

soundoff (29 Responses)
  1. Pat

    elephant goes toot – like tooth – ha ha
    the bear goes bimmelim bimmelom – ha ha

    September 11, 2013 at 11:12 pm | Report abuse |
  2. Ricardo Nakayama

    ★ ★ ★ Go to Google Play Store, search for ylvis and have fun with your friends! ★ ★ ★

    September 9, 2013 at 2:15 pm | Report abuse |
  3. faitfeed

    Here are some real fox sounds... mystery solved:

    September 9, 2013 at 2:14 pm | Report abuse |
  4. mushroom

    watch out badger song

    September 7, 2013 at 7:26 pm | Report abuse |
  5. Peace ☮

    Dang it! Can't hear the fox over the music! Lol, so wth does the fox say...anyone? 😮

    September 7, 2013 at 5:23 pm | Report abuse |
  6. Ken ...

    These guys are comedians. Comedians make fun of things, people, stuff. For the fun of it. The idea is to make people laugh, not take things life, too seriously, soooo seriously! In case anyone (here) missed this particular point!

    September 7, 2013 at 4:48 pm | Report abuse |
  7. {ElaenorRigby}

    hilarious! check out their elevator prank on youtube. ;D

    September 7, 2013 at 2:52 pm | Report abuse |
  8. Grace

    Bizarre. Not into Furries.

    September 7, 2013 at 9:18 am | Report abuse |
    • ※Sadie※

      Maybe they should have had Miley Cyrus in her animal costume twerking her little behind off in the video. Add a touch of Miley class to it. lol...

      September 7, 2013 at 11:12 am | Report abuse |
  9. amazing

    Check out their song "work it" on youtube. these guys rock!

    September 7, 2013 at 5:51 am | Report abuse |
    • M.A.P.

      THis isn't "rocking" in my book. It is a FLOP! How can anyone seriously listen to that dingedingedingeboom chorus and think this is "cool" or that it "rocks". You must have rocks in your head.

      September 7, 2013 at 7:10 am | Report abuse |
  10. M.A.P.

    Toshally gaigh and laighm! Oh the swedes, always thinking they're one step ahead.

    September 7, 2013 at 3:35 am | Report abuse |
    • Kyle

      they are norwegian not swedish. Like,norway is its own country, in case u missed it.

      September 7, 2013 at 8:14 am | Report abuse |
    • fenfpq

      The article clearly states that they are from Norway: "Ylvis is a Norwegian group..." So M.A.P, if you had read the article there would have been no reason to be confused.

      September 7, 2013 at 9:56 am | Report abuse |
    • fenfpq

      @M.A.P: In a way the song is supposed to "sux" as you so elegantly put it. It is a parody of western european/american pop music (songs produced by David Guetta, Calvin Harris etc.) You should compare it to the videos made by "key of awsome".

      September 7, 2013 at 10:47 am | Report abuse |
    • M.A.P.

      Well, that's very synical of them isn't it? Instead of trying to mmake music that is good and meaningful, they spent millions making a terrible "parody" (insult if you ask me) of popular music? Somehow that theory sounds kinda unbelievable. Why would they hire the exact same producer that makes pop songs for Katy PErry if they really wanted to mock him?

      September 7, 2013 at 11:10 am | Report abuse |
    • fenfpq

      @M.A.P: I don´t think it´s cynical at all. And I don´t agree that this is mocking/insulting. And where does it say that they paid millions for this song? I find that hard to believe. It´s more likely that Stargate did this as a fun side project one day cheaply for their fellow Norwegians.

      At least now I understand why you dislike the song. I would too if I didn´t see the humor in this.

      You probably won´t like this one either, but here they are making fun of dubstep:

      September 7, 2013 at 12:06 pm | Report abuse |
    • a-oo-oo

      it's not as serious as you think..
      ylvis is a comedy duo (who's been popular in norway since early 2000's) who has made several songs mocking different types of music; dubstep, balads and hip-hop f.x.
      They do this as a part of their late night show which is premiering in norway this week, this was a promotion.

      they are also friends with stargate, and they did this for them as a returned favour.
      They are not trying to break it as musicians, had no idea this would get this kind of attention at all. it's just a fun parody.

      September 7, 2013 at 4:32 pm | Report abuse |
    • Kim

      one of the best performances i have ever seen

      September 7, 2013 at 4:43 pm | Report abuse |
    • Jonzathan

      M.A.P is from Scandinavia himself. Funny that he pretends he's not.

      September 7, 2013 at 10:36 pm | Report abuse |
    • M.A.P.

      I thought comedians were supposed to be funny. I think they're trying to be "cute" and they failed. I am not pretending not to be scandanavian, but Norway is not where im from.

      September 8, 2013 at 3:07 am | Report abuse |
    • M.A.P.

      Oh wait, NOW I GET IT! The fox sounds he makes are not really meant to be fox sounds, he is just being silly! OMG that is SOOOOO funny! I am seriously breathless from laughter! How did they come up with that!? It's GENIUS! (note sarcasm).

      September 8, 2013 at 7:42 am | Report abuse |
    • Fredrik

      You know that humour is not for everyone, but since this takes off as it does I believe many people find it funny. Im a Norwegian myself and I find it hilarious. "work it" is even better for those of You who havent seen it. I hate the commercialized music that is made today and these guy are really mocking it 🙂 Its fun for many of us although You might not find it funny.

      September 8, 2013 at 10:32 am | Report abuse |
    • M.A.P.

      Måske jeg bare ikke forstå vittighed.

      September 8, 2013 at 10:38 am | Report abuse |
    • @MAP

      Snakker du i søvne

      September 8, 2013 at 11:15 pm | Report abuse |
    • Anakin

      Kjære deg.

      Danmark, Norge og Sverige er skandinaviske land ja – men selvom språket og kulturen kanskje er "nogenlunde" like, vil jeg fortsatt ikke si at Irland, New Zealand, Australia og Storbritannia er det samme landet (praktisk talt) selvom de er "nogenlunde" like.

      Som nordmann blir jeg svært brydd om noen kaller meg dansk (eller svensk for den saks skyld).

      men kanskje du som danske liker å bli kalt svensk?

      September 9, 2013 at 7:44 am | Report abuse |
  11. Tom

    One of the best write-ups I have seen on this crazy video. Fraka-kaka-kaka-kaka-kow!

    September 6, 2013 at 2:26 pm | Report abuse |

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