Superman gets a new logo for 75th anniversary
May 31st, 2013
12:01 PM ET

Superman gets a new logo for 75th anniversary

Superman's logo is getting a makeover.

DC Entertainment and Warner Bros. (which shares a parent company with CNN) have announced that the iconic superhero now has a new signature image that honors the character's 75th anniversary this year.

Inspired by Superman's costume, the commemorative logo shows a silhouette of the classic comic book figure in that rich shade of Superman blue, with the familiar symbol on his chest outlined in white. The bottom of the new logo features "75 Years" in block letters, giving tribute to the span of time the hero has been an indelible part of pop culture.

You'll see the logo on all Superman promotions, products and initiatives going forward, including a "Superman Unchained" comic book from DC Entertainment. The book, from writer Scott Snyder and artist Jim Lee, will be available June 12.

Yet the logo's just the beginning, as both companies are throwing a year-long celebration in honor of the Man of Steel's longevity. Superman fans can also look for an animated short tribute that will recount his high-flying adventures over the past seven-and-a-half decades.

“Superman is undeniably the greatest superhero in the world, and likely the most influential comic book character of all time,” said the President of DC Entertainment, Diane Nelson, in a statement. “In addition to being an enduring presence in pop culture for the last 75 years, he continues to be a commanding global icon. DC Entertainment and all of Warner Bros. look forward to celebrating this important, year-long anniversary for Superman.”

Part of that celebration will arrive on June 14, when "Man of Steel," Zack Snyder's reboot of the Superman story, opens nationwide.

“It’s a great honor for all of us involved in ‘Man of Steel’ to carry on the tradition of Superman for longtime fans as well as a new generation of moviegoers,” Snyder said. “I’m so excited to share the movie with them and to be a part of this celebration.”

Filed under: Celebrities • movies

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soundoff (70 Responses)
  1. Thanks for the phone ring-

    June 8, 2013 at 5:22 pm | Report abuse |
  2. MrlnBd1

    not everyone on here is a Republican people need to get that ironed out and people ingeneral are upset with the gov't in general and there is nothing anyone can do about it . Who cares what party you belong to any way Chrisopher Reevs and George Reed ,Dean Cain were the big three Superman's the last Superman was a flop so I do not know about this one

    June 8, 2013 at 5:00 pm | Report abuse |
  3. Liquid vitamin

    Nutritional supplement

    June 3, 2013 at 5:49 am | Report abuse |
  4. ※Sadie※

    I can't believe Superman is now 75. I wonder if he still is the "man of steel", if ya know what I mean? lol...

    June 2, 2013 at 6:30 pm | Report abuse |
  5. David Evan Karasek

    Gotta love how Superman becomes bound by mortal politics in our minds. Worse than Kryptonite. What heroes can we have, really.

    June 1, 2013 at 7:04 pm | Report abuse |
  6. Ted

    When did Supermsn become a commie?

    May 31, 2013 at 10:46 pm | Report abuse |
  7. "Funny"

    I like how the same anti-Obama retard keeps making the same comment using different blog names. You are soooo clever...

    May 31, 2013 at 9:44 pm | Report abuse |

    Remember when Superman was an American Hero. A hero for the United States of America? Now he seems like an Obama supporter.

    May 31, 2013 at 9:31 pm | Report abuse |
  9. Sherry

    Nobody In the US likes Supermsn anymore. He is just another of Obsma and Fiedel Castro's puppets.

    May 31, 2013 at 9:25 pm | Report abuse |
  10. Tim

    He reminds me of Clint Eastwuud. Just some old guy, possibly gay, going around getting in fights. Fighting and violence is wrong. Him being gay is no excuse. He shouldn't be fighting and stuff.

    May 31, 2013 at 9:19 pm | Report abuse |
  11. Tim

    I think he is a gay Obama supporter.

    May 31, 2013 at 9:16 pm | Report abuse |
  12. Jeff

    I liked Superman before he become a gay guy protecting foreign countries. He used to protect America. Now he is just some gay liberal pinko. Is rather read about real heros like guys on The Walking Dead.

    May 31, 2013 at 8:54 pm | Report abuse |
  13. ELENAI333

    Unbelievable…Wow… My friend Lynn has just married to a handsome black man.
    They met through ~~ MìxedŚìngle.Çoм ~~Here is the best, largest and most successful mixed singles dating site for black and white singles seeking interracial relationships, friendships, dating ,love and more.. You can meet (lawyers,busy professionals, benefactors. models, celebrities, etc….). If you are single ,have a try.

    May 31, 2013 at 8:10 pm | Report abuse |
  14. ninerrob52

    It looks like an ad for a PBS Special.

    May 31, 2013 at 4:46 pm | Report abuse |
  15. David D.

    Like much of the new "design language" from apps and cloud-based internet stuff, it looks like the work of a 14-year old.

    May 31, 2013 at 4:17 pm | Report abuse |
    • Kent Clark

      I agree. This "new logo" looks terrible, like someone cranked this out in photoshop in 3 minutes. Not only that but this is not newsworthy. At all.

      June 4, 2013 at 5:48 am | Report abuse |
  16. Steel

    I appreciate the spiked hair and broad shoulders. He should have a bigger b*lge though if they really want him to look like the Man of Steel.

    May 31, 2013 at 4:08 pm | Report abuse |
    • Pliny

      'Cause you really like a man's bulge, don't you Steel?

      May 31, 2013 at 4:15 pm | Report abuse |
    • M.A.P.

      Pliny, it's only human to appreciate a nice bulge. I'm not gay, but I love the mens underwer section at Walmart. The pictures are entertaining.

      June 2, 2013 at 10:28 am | Report abuse |
    • JJ

      I bet you do, Mr. Pole smoker!

      June 3, 2013 at 10:50 am | Report abuse |
  17. jonp

    Remember when Superman supposedly died?
    I really dislike how comic publishers kill off characters only to bring them back months later just for publicity and to bump up sales.
    They "killed" Captain America, too.

    May 31, 2013 at 3:31 pm | Report abuse |
  18. Superman Fan

    George Reeves is the real Superman. The only real Siperman. The rest are just gay actors.

    May 31, 2013 at 3:18 pm | Report abuse |
    • Who is Siperman?


      May 31, 2013 at 3:20 pm | Report abuse |
    • Siperman...

      has the power of liquid, with the ability to drip, ooze or soak into things.

      May 31, 2013 at 3:36 pm | Report abuse |
    • asdrel

      Really? Christopher Reeve was gay? Dean Cain is gay? Tom Welling is gay? They all had strong relationships with their respective Lois Lane. As I recall George Reeves never saw Lois (Noel Neill, a definite hotty in the 50s) as anything but a co-worker. But I was just a kid then; maybe I was missing something.

      May 31, 2013 at 3:49 pm | Report abuse |
    • asdrel

      How do you define "young person'? I'm a 59 years old male, not very young in most peoples' view. Given my observation about Noel Neill, (great legs) why would you think I am gay? Are you defensive about something?

      May 31, 2013 at 4:44 pm | Report abuse |
    • USMC JOE

      @asdrel you do sound like a gay-fer. 59 is an odd age for someone to be. I bet you support Fiedel Castro and Obama.

      May 31, 2013 at 9:29 pm | Report abuse |
    • Freddie

      Gay, huh? Are you an authority on that lifestyle? If so, then I'll take your word for it that all the other actors are gay.

      June 1, 2013 at 12:01 pm | Report abuse |
  19. cosmo17

    Amazing all the people who don't like Superman who actually took the time to read this'd think they'd just move on. I guess haters gotta hate...

    May 31, 2013 at 3:13 pm | Report abuse |
    • Dan

      We didn't read the article. Just posting comments about the man of marshmallow.

      May 31, 2013 at 3:16 pm | Report abuse |
    • John

      It makes sense to me: nobodies like Dan have to have something to fill their obviously otherwise empty days. And they're so disappointed with their own lives, of course they have to put down everything successful around them.

      May 31, 2013 at 4:31 pm | Report abuse |
  20. WASP

    personally i prefered the black and silver outfit compared to the traditional red and blue, plus no cape.

    May 31, 2013 at 2:50 pm | Report abuse |
  21. Tammy

    Not meaning to be derogatory or use the term in a negative way, but isn't Superboy gay? Everytime I read the comics he just seems so odd. I've quit buying them and have moved to The Walking Dead graphic novels.

    May 31, 2013 at 2:35 pm | Report abuse |
    • Sweet Jessica

      I agree. There are several gay people at my work and they are always talking about when will he finally come out of the closet.

      May 31, 2013 at 2:42 pm | Report abuse |
  22. Alex

    classictvdvdreviews on has great "Superboy" S2 review. Finding it requires scrolling down posting lists on the left; links not allowed in this forum 🙁

    May 31, 2013 at 2:22 pm | Report abuse |
  23. Anna

    I heard he is now a gay guy from England. Not even from the good ol USA. I bet he flies around spying on us for the Obamas and Eric Holder. Plus uses his super hearing to eaves drop on reporters private conversations. Overall, I think he had become as evil as the villains he once fought. Truly a disappointment.

    May 31, 2013 at 2:22 pm | Report abuse |
    • Gadfly

      Wow, you managed to combine hatred for gays, foreigners and the government all in one post.

      May 31, 2013 at 3:53 pm | Report abuse |
    • Frank

      That's pretty much the foundation of today's GOP, John. Sad, really. The party of Reagan has some to this.

      May 31, 2013 at 5:05 pm | Report abuse |
  24. citizenUSA

    Even if you feel it in your heart, let's not refer to his costume, or whatever, as gay looking. It's just not appropriate. Do you think gay men go around saying, derogatorilly, "that' guy's suit is too masculine looking". What man who take exception to that? Being told you look masculine does not have the same derogatory conotation as being told you look gay. Anyway, it would be hard to top that gay-looking disco costume they came out with several years ago...

    May 31, 2013 at 2:19 pm | Report abuse |
    • Douglas

      I don't know. He really does look a little light in his loafers. Maybe they could make his briefs pink.

      May 31, 2013 at 2:24 pm | Report abuse |
  25. jen

    cool. but why is the 7 and 5 cut out weird in the middle? and the word "years" should not have been put in....obviously the jest of 75 is there, and the pink takes away from the blue and white. 🙂

    May 31, 2013 at 2:08 pm | Report abuse |
    • Van

      I think that's supposed to be red, not pink. Might be a problem with the website. I'm sure it'll look red on whatever products it appears. I too wondered about the strange cutout of the 5, but can understand including the word "years." Otherwise, on a comic, it might be misconstrued that it's issue 75 or something. Overall a pretty cool logo for the next year.

      May 31, 2013 at 2:14 pm | Report abuse |
    • Scott

      The 7 and 5 are overlapped. This makes it appear to have been cut out.

      May 31, 2013 at 2:21 pm | Report abuse |
  26. Keeping up with the times

    Superman used to be a masculine patriot who defended America from evil. Now he's a g@y sozialist that voted for 0bama.

    May 31, 2013 at 2:08 pm | Report abuse |
    • Cosmo

      Explain your statement, please. Or are you just a stupid troll, trying to stir things up?

      May 31, 2013 at 2:16 pm | Report abuse |
    • Steve

      Superman can't vote. He's an illegal alien.

      May 31, 2013 at 2:54 pm | Report abuse |
    • John

      These are the best attack the Republicans can muster these days: attacking make believe characters.

      May 31, 2013 at 4:32 pm | Report abuse |
    • Jeff

      It's because all the good GOP candidates now are make-believe, and the real ones are cartoonish.

      May 31, 2013 at 4:40 pm | Report abuse |
  27. Superman Fan

    I love supeman hero. The blue color needs to be even more dark blue.

    May 31, 2013 at 1:53 pm | Report abuse |
  28. Anna

    He's 75 years old. I bet he eats prunes to stay regular. PRUUUUUUUUNES.

    May 31, 2013 at 1:46 pm | Report abuse |
    • Charles Tuna

      Where does Superman go to the bathroom? This is a guy who can bend steel and smash boulders with his bare hands, leap tall buildings and fly at the speed of lightning. I can't imagine a toilet or urnial made out of Earthly materials being able to handle the velocity of his urine stream or bowel movements.

      May 31, 2013 at 1:52 pm | Report abuse |
    • Third Eagle of the Apocalypse

      @ Charles Tuna
      The same way he doesn’t crush a person’s hand when he shakes it. The same way you can hold and egg without crushing it. der

      May 31, 2013 at 2:00 pm | Report abuse |
    • John Thomas, PhD, professor of Scatology, Univ. of Chicago

      That's a good observation, Mr. Tuna, and one worth exploring. It would stand to reason that no terrestrial substance or element could be used to construct a toilet with the ability to withstand Superman's bodily functions, given the nature of his extraterrestrial abilities. I don't believe the comics or movies have addressed the issue, nor mentioned the inclusion of a Kryptonian device to be used for this. In my opinion, when Superman has to "take a whiz or dump," he likely flies off to his Fortress of Solitude and does his business in a hole in the arctic ice. Now the ecological impact of THAT is a whole "nuther" matter...

      May 31, 2013 at 2:04 pm | Report abuse |
    • God Stays Crispy In Milk

      @ John Thomas, Prof Scat, yadda yadda:
      Well played, sir. Well played.

      May 31, 2013 at 6:41 pm | Report abuse |
  29. Abe

    75 years old is too old to be running around in tights and wearing a cape. He needs to be in a nursing home wearing adult diapers and drooling onto his bib.

    May 31, 2013 at 1:42 pm | Report abuse |
    • Jor-El

      75 may be old for a mere human, but he is a Kryptonian. Kal-El's lifespan is much longer and he will still be in full control of his bodily and mental functions long after all of you are gone.

      May 31, 2013 at 4:38 pm | Report abuse |
  30. Iggy

    Ya its nothing special, but not BAD.

    May 31, 2013 at 1:21 pm | Report abuse |

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