May 2nd, 2013
03:01 PM ET
The Spice Girls musical, "Viva Forever!" isn't going to be as long-lasting as its title suggests.
After opening in the West End to negative reviews in December, the musical is going to end in June, producer Judy Craymer has announced.
"It is with a heavy heart that I've had to make this very difficult decision to post closing notice for 'Viva Forever!'" Craymer said on the musical's website.
It's "an original show which is blessed with the most brilliant cast," she continued. "Despite the wonderful audiences, extremely positive feedback and the standing ovation at every performance from an audience of families and friends all enjoying a great night out, we just can't make it work."
Some critics might beg to differ with Craymer on the feedback part. In a review, the Telegraph called "Viva" "a show that's so bad it ought, if there were any justice, to be accorded a minus-star rating. This show is not just bad, it is definitively, monumentally and historically bad."
The Guardian tried to be more diplomatic, saying that the cast members were "largely great, particularly given that they have caricatures rather than characters to work with." The larger problem was the songs: "For one thing, there aren't enough memorable hits in a career that lasted for three albums to support two hours of theatre."
But Craymer isn't letting any criticisms of "Viva Forever!," which was written by Jennifer Saunders, rain on her closing parade.
"I am extremely proud of everyone involved in this production," she said in her statement. "'Viva Forever!' may be taking it's leave for now in the West End but the legacy of Spice Girls will never fade!"
The production's final performance at The Piccadilly Theatre is scheduled for June 29.
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