March 18th, 2013
03:11 PM ET
Simon Cowell launches YouTube audition channel
Justin Bieber and Carly Rae Jepsen were launched into stardom after getting discovered on YouTube, and now “The X Factor” creator Simon Cowell is setting out to find the world’s next big YouTube stars.
Cowell’s company Syco Entertainment just partnered with YouTube to create the world’s first global audition channel, The You Generation. Aspiring stars can upload audition videos for various categories, ranging from vocals to makeup.
Syco will determine winners every two weeks, and those selected will then become finalists in a global competition for a grand prize.
“We wanted to devise a way that is easier for you to get noticed. It’s a simple idea,” Cowell said in an introductory video for the channel. “It goes way beyond singers or dancers or all the stuff we’ve done before. And all the resources I have here or we have at Sony are all behind it.”
The channel will go live in 26 countries on March 20, and the competition will last 52 weeks with a total of 26 contests.
“It’s the biggest TV channel now in the world!” Cowell said of YouTube. “If you’re good and you’ve got a talent, the fans are going to make you the star.”
Boy band sensation One Direction was largely propelled into fame by British fans on YouTube who spread their work internationally. The band will give a live stream interview on the channel to kick off The You Generation's March 20 launch.
Cowell, who signed One Direction to Syco Records, added that YouTube has drastically changed the way record labels operate and stars are discovered.
“Years ago you’d have these awful showcases,” he said. “You’d have to trek across London, all the record companies would be there, the acts were normally terrible. The system’s changed now, we have people looking at YouTube all the time. It’s a fantastic vehicle, it’s changed everything! It has literally changed the music business for the good."
soundoff (18 Responses)
Post a comment
You must be logged in to post a comment.
About this blog
Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.
California, here I come
Right back where I started from
Where bowers of flowers
Bloom in the spring
Each morning, at dawning
Birdies sing and everything
[ From: http://www.elyrics.net ]
A sun-kissed miss said, "Don't be late"
That's why I can hardly wait
Open up that Golden Gate
California, here I come
Lyrics from eLyrics.net
I just got paid $6784 working off my laptop this month for doing extra easy tasks from this one cool site! Whoever needs extra cash can do it this way, and best of all, to be paid weekly!!! This is so easy to do that even a 10 yr old kid can do it. You won't forgive yourself if you don't check this out! Rich45.com__
Wow… My friend Emily has just married to a handsome wealthy guy
They met through ~~ŔichWoo.Ćoм~~ a good place to talk with successful wealthy guys and beautiful classy women (athletes,doctors,CEOs,models,lawyers,celebrities,etc….)perhaps you can have a try
Admittedly, my friend Emily is a shallow, vapid gold-digger, but hey, she bagged a big one, as they say. Poor sap. She'll take him for everything he's worth when all is said and done. If you're a greedy, desperate woman with huge knockers, loose morals and zero conscience, then ~~ŔichWoo.Ćoм~~ is the place for you!
Simon is one of those guys you could be satisified with him on top of you fully dressed and just make out and hug
i could make out with him for hours and hours.....truth
hands down....paul abdul they can do with out...
And if you need some help...
The Top athlete,A true champion , world class...and he has no chance, by himself .. When that killer knock-punch....wouldn't help.....( relationship. Problems ) we can help...,when that spark turns into a fire.....
WHEN LIFE IS NOT ALL, PEACHES & CREAM
When it comes to solving , " NIGHTMARE PROBLEMS "
Elite. Problem solvers...honest," "interactive," and "cordial "
Our name states it. Down side of fame , AdamsFamily negotiations
" WHEN YOU ARE TO BUSY TO EAT, DRINK, OR SLEEP "
Let us assist U... We pull the good out of the Bad, PUBLICITY (E us at)
Contracts24 (at) yahoo.com--we'll get back to you with our events, An event of ours, Campaign was covered By National Media Coverage...& tv ...Our people are some of the best in the world, Regardless of location and,The level
of detail and practical approach, It is our high level of our determination to get to the truth. old fashion values... we do business with a handshake , and get it done...
THE GAME OF LOVE & WAR , including –CELEBRITY ; YES EVEN THEY have
(. Some of the top named, celebrity's. are our clients. )
They say that love is in your brain, as well as in your heart, ,,,,,.,,..BUT friendship is something else. It’s much deeper, and it’s more lasting. Our friendship, has lasted a lifetime. We help this thing called LOVE , It is the. DEEPEST PAIN, when the heart hurts EVERYONE COULD USE SOME-HELP. ONCE IN AWHILE WITH.
The course of true love.
there she is again....it has too be mental...
Hasn't he unleashed enough ungodly abominations on music fans yet???
I wonder how much YouTube paid him for that idea? YouTube will explode like, we'll, ya know. Lol
Like explosive diarrhea