$999 Mockingjay pins? Find them at Target
August 7th, 2012
03:01 PM ET

$999 Mockingjay pins? Find them at Target

Target is typically the place to stock one's closet with bargain finds, but the retailer is moving into a more high-end category, and all because of "The Hunger Games."

In alignment with the film's release on DVD and Blu-ray August 18, Target's going to sell "Hunger Games"-themed "keepsakes" in very limited quantities on Target.com, including 100 14-carat gold replicas of Katniss Everdeen's Mockingjay pin.

Katniss herself, however, would probably experience sticker shock over the price: Target's retailing the replica pins for $999.

It's the first time the outlet has offered licensed products in that range, a statement says, and the other two keepsake items are pricier than what you might usually expect from the store chain.

In addition to the pins, Target's also planning to offer 100 replicas of Katniss's leather jacket (seen in the photo from the film above) for $349; and 100 lithographs bearing the signatures of 10 of the blockbuster film's stars - including the actress who portrayed Katniss, Jennifer Lawrence.

Target's Vice President of Entertainment, John Butcher, said in a statement that while Target is indeed known "for providing must-have merchandise at an unbeatable value ... we wanted to surprise our guests by taking it up a notch for ‘The Hunger Games’ and unveiling a prestige collection for devoted fans.”

Filed under: Celebrities • Hunger Games • movies

soundoff (109 Responses)
  1. Lou50

    Someone on vintage archery: should she be resting the arrow on top of her index finger? Also her elbow looks a little high. I know noting about styles in the old days. thanks

    August 17, 2012 at 3:47 pm | Report abuse |
  2. Simple Google Search Geniuses

    http://www.amazon.com/Hunger-Games-Brooch-Prop-Replica/dp/B003YRK27W 6 bucks. Done.

    August 15, 2012 at 10:26 pm | Report abuse |
  3. jenn

    wayy over priced especially being i could get basically the same thing elsewhere for less than a 10th of the cost. hell i could have one custom made with better gold for cheaper.

    August 11, 2012 at 6:05 pm | Report abuse |
  4. Simpleton

    someone called my friend a bigot for getting some food at chick-fil-a. lol
    we made fun of them lol. who even uses that word??

    August 8, 2012 at 1:47 pm | Report abuse |
  5. Gabriel Berk Esquire/Manhasset

    Not really too realistic.

    August 8, 2012 at 11:20 am | Report abuse |
  6. Simpleton

    I'd rather get a bunk bed. There'd be so much more rooo for Activities!

    August 8, 2012 at 11:15 am | Report abuse |
  7. sm

    I know where they can stick that overpriced pin.

    August 8, 2012 at 9:40 am | Report abuse |
  8. Sheeple

    Yeah – the economy is REAL bad if morons can buy this junk. Feed someone. I can see unemployment money going to pay for part of it most likely.

    August 8, 2012 at 3:58 am | Report abuse |
  9. Lena Ann

    I very rarely shopped at Target anyway,but since the Whitney Houston Bobby Brown Valentine incident I haven't shopped there since.Also where I live there is a Target in my part of town,a very affluent part and yes a lot of my neighbors shop there, soccer moms here especially love it.

    August 8, 2012 at 3:40 am | Report abuse |
  10. Adolf

    I am going to buy one of these for my prized ho. even if it makes the jewish ones jealous.

    August 8, 2012 at 3:38 am | Report abuse |
  11. stephanie

    If I had the money, I would buy one (if there were indeed only 100 available) and sell it on ebay later that day with a $1000 reserve to whomever thought it was worth that kind of money. so yes, I woulc buy it but definately not to keep.

    August 8, 2012 at 2:12 am | Report abuse |
    • John W.

      Stephanie, you are living proof that there truly is a greedy sucker born every day. No one is going to pay a grand for a pin from Target, regardless of the tie-in.

      August 8, 2012 at 1:19 pm | Report abuse |
  12. Joe the Plumber

    Currently camping outside my local Target in hopes I get one. These will easily go for $3350 on eBay.

    August 8, 2012 at 2:01 am | Report abuse |
  13. Jack

    Hello folks. Everyone is cordially invited to visit – thestarofkaduri.com

    August 8, 2012 at 12:40 am | Report abuse |
  14. Stunned

    I hope there isn't a kid out there saving up to buy this garbage.

    Don't be the "Target" with this nonsense.

    August 8, 2012 at 12:14 am | Report abuse |
  15. A Random Guy

    I bought one and traded it for secks with a random girl. Now I'm broke and it burns when I p.

    August 8, 2012 at 12:00 am | Report abuse |
  16. da man

    hmmm $999. some call girls and a bottle of jack sounds like a better purchase to me!

    August 7, 2012 at 11:58 pm | Report abuse |
  17. Skink

    I doubt I'm the first guy to poop in his girlfriend's shower...

    August 7, 2012 at 11:25 pm | Report abuse |
  18. minigirl

    What? target cheap? really?..i think they r way more over priced plus my husband refuses to shop there cause our target would not let salvation army bell ringers set up out front during christmas.

    August 7, 2012 at 11:22 pm | Report abuse |
    • Alex Christensen

      Target does not allow for salvation army to set up outside because it's a distraction for their customer. However, when I asked someone at salvation army about it they told me that target donates more than double what the salvation army usually makes during the holidays to make up for their lack of presence. Why don't people look into things before they make up their mind on them. I did not like targets decision at first but a little research and you would know that they are trying to maintain their image while continuing to help different charities. They are so give 3 million a week to charities. Just saying.

      August 8, 2012 at 4:21 am | Report abuse |
    • they walk among us

      If they wouldn't use such a high pitched bell, it wouldn't be so annoying. I have to plug my ears it is so bad. A more pleasant sounding bell could probably bring in more money.

      August 8, 2012 at 8:03 am | Report abuse |
  19. A Random Girl

    If I had the money to spare- yeah I'd buy it. But I don't have close to it. Hope they can make a cheaper version, I don't even think the pin was that high quality in the boo,.

    August 7, 2012 at 9:49 pm | Report abuse |
  20. justobvious

    I want to buy a thousand and melt them into a golden hedgehog and pray to him as my god. Romney 2012.

    August 7, 2012 at 9:49 pm | Report abuse |
  21. Brandon b

    Why is everyone complaining about something that is too pricey for your personal budget. Just because it cost too much for you to afford does not mean you can leave 50 comments saying its dumb. Do you go to the BMW blogs and complain about a $50,000 car when a Honda civic is $15,000. I just don't understand why everyone cares to say "hey I can't afford this". Who cares, it's not marketed to you.

    August 7, 2012 at 9:36 pm | Report abuse |
    • But of course

      "Why is everyone complaining about something that is too pricey for your personal budget."

      That's exactly why no one complains about being able to afford your mother as a kum dumpster 😀

      August 8, 2012 at 1:41 am | Report abuse |
  22. michael

    I want to buy all of them.

    August 7, 2012 at 9:28 pm | Report abuse |
  23. SevenZark7

    I'm saving my money for the $4,300 KISS Monster book. No, I'm not really doing that, but check out http://www.kissmonsterbook.com. The book really costs $4,300!

    August 7, 2012 at 9:09 pm | Report abuse |
  24. Ryan


    August 7, 2012 at 9:04 pm | Report abuse |
  25. Ooah

    Whats sad is people WILL buy them. Whats even more sad is yould could probably have onade made from gold for 1/3 the price. If not, im sure walmart will be selling plastic ones for $1 soon enough.

    August 7, 2012 at 8:58 pm | Report abuse |
  26. CarolinaKate

    Quick! Where's the closest Target? I want to see someone dumb enough to buy a $999 pin based on a movie/book!

    August 7, 2012 at 8:51 pm | Report abuse |
    • Brandon b

      Good one! Too bad it says they are sold online so going to target to watch dumb people buy them isn't possible. I guess your post declared that only are you poor (can't afford $999 jewelry) but you also are stupid. Or atleast have poor comprehension abilities.

      August 7, 2012 at 9:40 pm | Report abuse |
    • Go drown yourself

      brandon, go drown yourself please

      August 8, 2012 at 1:43 am | Report abuse |
  27. jrg

    In keeping with the stupidity of the film, the picture shows her holding the arrow against the back (knuckle side) of her left (or bow) hand. Pathetic.

    August 7, 2012 at 8:48 pm | Report abuse |
  28. Jason

    "Would you buy a $999 Hunger Games" pin?


    August 7, 2012 at 8:39 pm | Report abuse |
  29. mph66

    "No one ever went broke underestimating the stupidity of the American public." -P.T. Barnum

    August 7, 2012 at 8:38 pm | Report abuse |
  30. mockingjay pin

    It should be given out for free. Along with a complimentary bow and arrow.

    August 7, 2012 at 8:36 pm | Report abuse |
  31. Todd

    Just couldnt get over how much the book ripped off running man

    August 7, 2012 at 8:28 pm | Report abuse |
  32. James PDX

    I didn't even pay $9 to see the movie.

    August 7, 2012 at 8:21 pm | Report abuse |
  33. KH

    Oh the irony!

    August 7, 2012 at 8:14 pm | Report abuse |
  34. Mechant

    AHH I'll buy it at a fine price!

    August 7, 2012 at 8:01 pm | Report abuse |
  35. Dumb book

    The book, as well as the movie, sucked. It's just more trendy trash of modern youth.

    August 7, 2012 at 7:55 pm | Report abuse |
    • Paul

      @Dumb book, if you actually took the time to read the books before bashing them, then you might see that they are pretty good reading fare. No, I wouldn't go out and buy any of the Target products, but the books are definitely worth taking the time to read.

      August 7, 2012 at 8:04 pm | Report abuse |
    • Down goes the IQ

      No, Paul, the book was really just more trendy trash For the modern youth, So set the twilight novels down, take the set of hairy glittery vampire c0ck and balls out of your mouth, and Try some Pulitzer prize winning material, if you can comprehend big words.

      August 8, 2012 at 1:50 am | Report abuse |
  36. The Blunder Games

    I'll buy it for 9 cents lol

    August 7, 2012 at 7:38 pm | Report abuse |
  37. don

    i would not go to target period.

    August 7, 2012 at 7:28 pm | Report abuse |
    • Roscoe Chait

      Target is way cool. I love the store and its quality products.

      August 7, 2012 at 8:07 pm | Report abuse |
  38. DWBB

    No I would not. The book sucked.

    August 7, 2012 at 7:23 pm | Report abuse |
  39. Sumsanity

    No but I'll sell you one for $450.00. Shipping is only $12.50.
    (I made a ton selling pieces of the Berlin Wall)

    August 7, 2012 at 7:03 pm | Report abuse |
  40. Lizzy10

    No, and I loved the book and movie.

    August 7, 2012 at 6:58 pm | Report abuse |
  41. Suzuki Intruder 1400

    I wouldn't spend 4.99 on that thing.

    August 7, 2012 at 6:52 pm | Report abuse |
  42. Jackson

    Cesar Fleckman thanks you and hopes that the odds are ever in your favor.

    August 7, 2012 at 6:49 pm | Report abuse |
  43. $$$$$Banker$$$$$

    Man, it's sweet being part of the 1%. I ordered five of these things.

    August 7, 2012 at 6:40 pm | Report abuse |
    • Fallen Angel

      hey Banker if you really are a Banker and did buy five of them you really should start looking for a job at Macdonald's because you're about to lose a ton of money trying to sell them.First you obviously don't have common sense especially in the business you claim to be in (Banking) because a Banker would know the value of this pin which is worthless

      August 7, 2012 at 7:34 pm | Report abuse |
  44. red wolf

    Never shopped at Target or Walmart. You get what you pay for. You're better off pay more for clothes that will last longer. Just my opinion.

    August 7, 2012 at 6:33 pm | Report abuse |
    • red wolf

      Yes..I know it's not clothes they're talking about..but it also goes for jewelry and everything else..just about.

      August 7, 2012 at 6:35 pm | Report abuse |
  45. LB

    Only if it comes with a $1,000 rebate

    August 7, 2012 at 6:31 pm | Report abuse |
  46. Chris

    For $999 I could get a candlelit dinner with Jennifer Lawrence

    August 7, 2012 at 6:22 pm | Report abuse |
    • Oh Yeah!

      Don't mind if I do! Now that's money well spent! Hopefully she won't be faking it the whole time!

      August 7, 2012 at 6:51 pm | Report abuse |
  47. sts_121@hotmail.com

    My daughter has one.It cost me 10 bucks. That's good enough.

    August 7, 2012 at 6:20 pm | Report abuse |
  48. M.E.

    Hunger Games lost me by the fact that it wasn't a very good book. Ergo I never saw the movie so no way in hell would I pay a grand for a (14k, psh!) gold pin.

    August 7, 2012 at 6:19 pm | Report abuse |
    • Roscoe Chait

      I loved the books. Read them twice. Beautifully constructed and written.

      August 7, 2012 at 8:09 pm | Report abuse |
  49. Tammy

    Ahh, Hunger Games. The ripoff of Battle Royale. Can't see Target successfully entering the higher price point collectible market.

    August 7, 2012 at 6:16 pm | Report abuse |
  50. The Imp

    II'd rather have the "hand of the King" pin from Game of Thrones

    August 7, 2012 at 6:14 pm | Report abuse |
  51. chinaman03

    well, if those smart people who paid thousands of bucks for virtual items on farmville, the same smart people will certainly can dole out 1,998 smart bucks for 2 of these pins (just in case they lose 1 when they move later – god forbid they won't lose both)

    August 7, 2012 at 5:53 pm | Report abuse |
  52. soonami

    let the 1% and Hollywood `stars' buy them! They don't go to Target anyway!

    August 7, 2012 at 5:48 pm | Report abuse |
  53. lol

    hahaha people are so dumb, there is NO way there are only 100 of each of those items, there are thousands and each person who buys one will be getting their very own scam in a box. GRATS!

    August 7, 2012 at 5:43 pm | Report abuse |
  54. Fallen Angel

    Oh don't worry there are plenty of moron's and fool's that buy any thing that is new and connected to Hollywood.You have heard the old saying " a fool and his money is soon parted".By the way solid gold (22 carat gold) which is going about $1,500 an ounce makes this pin fall way short of it's value(14 carat gold).What does this pin weigh 15 grams? There are 28 grams in an ounce and I understand the pop culture that goes along with it.Either way this pin is way over priced

    August 7, 2012 at 5:34 pm | Report abuse |
  55. catherine

    This "special promotion" will make a lot more kids sad than it will make happy. Most of the kids that liked the movie who shop Target will see/want the items but won't be able to afford them, shame on Target for doing this.

    August 7, 2012 at 5:33 pm | Report abuse |
    • Chad

      The kids won't but they'll torture their parents into making sacrifices to get one.

      August 7, 2012 at 5:36 pm | Report abuse |
  56. niblick

    Sure I'd buy one. I'd hate to see all those marketing people go hungry.

    August 7, 2012 at 5:25 pm | Report abuse |
  57. Bob

    I don't think Target cares if they sell any pins.
    A Katniss leather jacket – $399
    A gold pin – $999
    Free publicity – Priceless.

    August 7, 2012 at 5:21 pm | Report abuse |
  58. nardeeisms

    If you put the decimal between the $ sign and 99...I might.

    August 7, 2012 at 5:18 pm | Report abuse |
  59. Morts

    The movie was hella boring and cheesy.

    August 7, 2012 at 5:11 pm | Report abuse |
    • KatLover

      Don't you dare! Those are children's lives you are talking about.

      August 7, 2012 at 5:48 pm | Report abuse |
  60. blah9999

    doesn't that go against the book's message?

    August 7, 2012 at 5:10 pm | Report abuse |
  61. NO-MAN

    No, but I wouldn't do a lot of insane things that people like to do these days, like watch Jersey Shore, vote for Romney, and live for Facebook updates.

    August 7, 2012 at 5:09 pm | Report abuse |
  62. Chicago7

    Loved the books. Loved the film. Would NOT pay that kind of money for a gold pin, especially a piece of pop culture memorabilia. What is Target thinking? People who shop at Target are not going to have that kind of money and if they did, they would not spend it on that silly pin. People with the sort of expendable income to afford a trinket like that don't generally shop at Target. Whoever at Target dreamed this idea up will be shopping themselves soon - for a new job.

    August 7, 2012 at 5:07 pm | Report abuse |
  63. t3chsupport

    Gold is fairly expensive nowadays, but that pin could easily be made with a blow torch, some Sculpey, and a Delft clay mold, without the shame of saying 'I got it at Target!'.

    August 7, 2012 at 5:07 pm | Report abuse |
  64. Joga

    Don't you just love living in the Capitol?

    August 7, 2012 at 5:05 pm | Report abuse |
  65. Thror

    Let's see. A poorly made pin from a poorly made movie based on a poorly written book. Sounds about right!

    August 7, 2012 at 5:04 pm | Report abuse |
  66. Archived


    August 7, 2012 at 4:59 pm | Report abuse |
  67. THX1953

    I wouldn't buy the $9.99 book!

    August 7, 2012 at 4:55 pm | Report abuse |
    • Ludwig

      Exactly what I was thinking! If they paid me $999 I would take if off their hands . . .

      August 7, 2012 at 5:01 pm | Report abuse |
    • KataraEverdeen

      IKR! That price is freaking stupid JUST for a MockingJay pin! I mean I would rather make one myself! GEEEZ! Thier NUTS! NUTS I tell you! I mean for example, it's like paying 10,000,000 for JUST a Katniss shirt, or the movie, or all three books! Thats how crazy it is!

      September 13, 2012 at 10:36 pm | Report abuse |
  68. Truthbetold

    let me think................NO.

    August 7, 2012 at 4:51 pm | Report abuse |
  69. Joe

    The actual pin in the book was made of gold. The movie changed that and the way she got it.

    August 7, 2012 at 4:36 pm | Report abuse |
  70. People..People...

    be nice. we live in one world together there is no reason for hostility. relax and have fun.

    August 7, 2012 at 4:35 pm | Report abuse |
  71. Blogging

    these blogs have been awful since end of june. Please be nice to each other for goodness sakes.

    August 7, 2012 at 4:15 pm | Report abuse |
  72. crochetfan

    Hunger Games lost me when fans made the big stink about people of color being cast in the movie. Who wants to be a part of a fan group that bigoted? Now Target has sunk to an all new low.... 100 only available of each special promotional item? I wonder which high end special 100 people will get these items? Please avoid the Target website this day & watch the crazy people come out of the woodwork again.

    August 7, 2012 at 4:14 pm | Report abuse |
    • P.W.Banuffe

      ...but they claim only a few bigots complained about wasting tears over a black Rue.Only a few?Yea right,that's i've heard all my life,I won't boycott the movie because they could have easily made every character white but they didn't.I won't be buying that pen though,it's to expensive for Target.

      August 7, 2012 at 4:28 pm | Report abuse |

    if i'm worth 9.99.. your with nothing.

    August 7, 2012 at 4:12 pm | Report abuse |
  74. Lewis

    I'd rather just buy the DVD. A thousand bucks pays a lot of bills for me.

    August 7, 2012 at 4:09 pm | Report abuse |
  75. Belinda

    Theyll probably go on discount after Christmas.

    August 7, 2012 at 4:08 pm | Report abuse |
  76. What!

    I might give them $9.99 for it. Actually, that would be a real deal if it's 14 carat gold. Never mind!

    August 7, 2012 at 4:02 pm | Report abuse |
  77. I-C-U

    No way,I wouldn't pay $99.OO for that pin at Target.

    August 7, 2012 at 3:46 pm | Report abuse |

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