Who's watching 'Girls'? White guys over 50
June 15th, 2012
01:35 PM ET

Who's watching 'Girls'? White guys over 50

How’s this for irony: it turns out more boys watch HBO’s “Girls” than girls.

According to New York magazine's Vulture (by way of Nielsen), the biggest audience sitting down to watch 20-something women living and loving in NYC each week are (drumroll, please!) - white men over 50.

It's not exactly the “Sex and the City” demographic HBO execs may have been going after, as the median age of a “Girls” fan is 43 compared to the average age of 38 for "SATC" devotees during the show's final season.

A lot of those watching also don't live in the "City," as the No. 1 market for "Girls" is actually Providence, Rhode Island.

Oh, and more proof that execs may want to consider diversifying Lena Dunham’s crew for season 2: Fifteen percent of the show’s viewership is African American, and 10 percent is Latino. (Paging Shonda Rimes!)

soundoff (9 Responses)
  1. c.

    It's obviously skewed because white 20-something girls like me watch on their dads HBO go account... because who the hell pays for HBO when they're under 50.

    February 18, 2013 at 2:09 pm | Report abuse |
  2. Central Scrutinizer

    We don't really care about your background, just speak English, pay your taxes, and don't vote for socialists pretending to be Democrats.

    June 17, 2012 at 3:12 pm | Report abuse |
  3. jan oliver

    I am not Latino. I am American with an Hispanic background. If you're going to refer to me describing my heritage, I prefer Hispanic-American. Latino says nothing about me being American.

    June 16, 2012 at 6:28 am | Report abuse |
  4. Aaron Poehler

    "more proof that execs may want to consider diversifying Lena Dunham’s crew"

    In an article about how the show's viewer demographics completely don't match the demographics of the characters, you suggest that by adding characters with certain demographics they will therefore appeal to those types of viewers. Well done

    June 15, 2012 at 6:57 pm | Report abuse |
  5. Alea


    June 15, 2012 at 3:58 pm | Report abuse |
  6. Micheal Sanston


    June 15, 2012 at 3:55 pm | Report abuse |
  7. Lombardo

    Old white men watch thinking and hoping that they will be some sort of sapphic four-some going on. When they realize there isn’t, they won’t

    June 15, 2012 at 1:45 pm | Report abuse |

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