The Situation is schilling tuxedos
October 6th, 2011
08:54 PM ET

The Situation is schilling tuxedos

“Jersey Shore” star Mike “The Situation” Sorrentino has parlayed his distinctive Seaside style into an endorsement deal, reports MTV.

Abercrombie & Fitch may not want Sitch in their duds, but FLOW Formal Wear is reportedly paying the reality star six figures to model their wares.

"They approached me because I'm a trendsetter,” Mike modestly explained to In Touch of the line, simply called The Situation. “DTF has a new meaning: Down to Formal! I'm really excited to show a classier, more sophisticated side of myself.”

When the deal was announced in August, Flow Formal's CEO Brian Weintraub said they went with Sitch because he is "the perfect spokesperson... the company is trying to target a younger demographic."

The Situation models his tuxes – including the Black Satin Seaside, the Asbury and the White Hot Avalon – in various combinations on the company’s Facebook page.

According to, The Situation tuxes should be available very soon. Would you wear one?

soundoff (12 Responses)
  1. other

    I will never wear the same thing as this guy. FLOW formal wear just lost business.

    October 14, 2011 at 8:06 pm | Report abuse |
  2. Brook Shields panty liner

    What a classless idiot. I would love to meet him and kick the living SHYT out of his ass.

    October 7, 2011 at 12:07 pm | Report abuse |
  3. Johhny D

    Popeye on crack. He is soooo ugly and what a low life!

    October 7, 2011 at 10:31 am | Report abuse |
  4. jb2817

    With each tux you get an Olive Garden gift certificate and a Mr T starter kit

    October 7, 2011 at 7:13 am | Report abuse |
  5. loJenk

    October 7, 2011 at 12:31 am | Report abuse |
  6. LoJenk

    October 7, 2011 at 12:31 am | Report abuse |
  7. fernace

    The Sitch better get his $$ now cuz in 2 years we'll be sayin' "what Situation?"Some people are sayin' it rite now!! LOl!

    October 6, 2011 at 11:08 pm | Report abuse |
  8. o look

    Look who shows up after madraper sais his name- mandingo. Fail

    October 6, 2011 at 10:52 pm | Report abuse |
  9. Missy

    Did you get the part where wants to show a classier, more sophisticated side of himself! Good luck with that!

    October 6, 2011 at 10:29 pm | Report abuse |
  10. Mandingo

    Yo Sitch! lemme show you how to get your pants tailored for a little extra room in the crotch. guys like us need a little "grow room"!

    October 6, 2011 at 10:21 pm | Report abuse |
  11. Kierra

    See Conan blog for laughs!

    October 6, 2011 at 8:59 pm | Report abuse |

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