Hef adds another girlfriend to his line-up
June 28th, 2011
05:05 PM ET

Hef adds another girlfriend to his line-up

Hugh Hefner is moving right along in the romance department.

The 85-year-old was supposed to be a married man by now, but five days before the wedding his fiancee had “a change of heart” and called the whole thing off. But a week and a few movie nights later, Hefner debuted someone new: Anna Sophia Berglund.

It turns out Berglund isn’t his only companion, however. Enter Shera Bechard – Hef’s new girlfriend No. 2.

As Hefner explained via Twitter to a curious fan, "Shera is both our November 2011 Playmate & my new girlfriend."

The Playboy model likes to travel and hopes to have a large home one day, according to Us Weekly, and doesn't like when people mistake her shyness for snobbery.

Meanwhile, the runaway bride, also known as 25-year-old Crystal Harris, doesn't seem at all surprised by Hefner's new relationships.

"I was replaced the day after I left," she tweeted. "Expected."

Filed under: Celebrities

soundoff (126 Responses)
  1. itsallgoodnroanoke

    Hugh, have fun while you can. Hugh this and that, He is a fool. He is a fool with J E L L O in his pants. He is a fool.

    June 30, 2011 at 9:27 am | Report abuse |
  2. anthonypadua

    From recent reports, how could anyone live in that mansion of Hefner's? This isn't 1962 anymore, dude. You actually can replace the linoleum in the bathroom and wash the vavas out of the sheets once in a while. Sheesh!!

    June 29, 2011 at 5:15 pm | Report abuse |
  3. Olaf Big

    Hugh, have fun while you can! There are no bunnies in the great Beyond. You prudes lay off Hef. He does not break anybody's heart. The bunnies know all damn well what the deal is and don't mind it one single bit.

    June 29, 2011 at 4:48 pm | Report abuse |
  4. Red Skye

    He certainly did not waste any time finding new companions!

    June 29, 2011 at 3:19 pm | Report abuse |
  5. Who Cares

    This man is beyond the devil evil sick man who has to use a pill to get off.

    June 29, 2011 at 1:58 pm | Report abuse |
  6. Hugh Jarce

    If he wasn't rich he would be groping his 12 year old niece at family receptions. As it is I don't know why he doesn't just take the high class call girl route like any self-respecting dirty old man.

    It's beyond sad.

    June 29, 2011 at 1:41 pm | Report abuse |
  7. Of course!

    Dude, it's the founder of Playboy magazine? The original Playboy (as in, rich man with hot arm candy). This is the lifestyle he's led for decades. He's been in more "saddles" than all the cowboys in all of history. Of course he would have a new girlfriend or two this soon. And I'm pretty sure he knows that most of them are only in it for the fame and money – that's why none of them take anything with them when they leave the mansion. Yeah, he's doing juuuust fine, I'm sure.

    June 29, 2011 at 1:01 pm | Report abuse |
  8. jujubeans

    I haven't seen a Playboy in years. Are they showing pink yet? WOB shots?

    June 29, 2011 at 12:14 pm | Report abuse |
  9. fernace

    @dave nelson, so hilarious! Done!Lol!! But probably true, I for1 would love to see it. Any secret Hef videos floating about?!?

    June 29, 2011 at 11:28 am | Report abuse |
  10. Anjelina Jolie

    I am dumping Brad Pitt and switching to Hed!

    June 29, 2011 at 11:01 am | Report abuse |
  11. Snagglepuss

    I farted! I farted 3 times this morning and it smells like blossoms in a park on a misty morning. I just got a butt wax and it hurts but my anal hole is as smooth as a baby's bottom. Hello Ms Peace.

    June 29, 2011 at 10:50 am | Report abuse |
  12. ImALisa

    I wonder what these girls' grandfathers think of them, being girlfriend to an 85 yr old man!!! Disgusting!!!!

    June 29, 2011 at 8:42 am | Report abuse |
  13. shalb

    i just threw up a little

    June 29, 2011 at 8:39 am | Report abuse |
  14. satana


    June 29, 2011 at 8:31 am | Report abuse |
  15. cantgetright

    Ok somebody just Farted again!!

    June 29, 2011 at 8:05 am | Report abuse |
  16. Playboy Fan

    Well at least the MAN has character – he does not pretends to be a hypocrite

    He loves blonde hot girls and all girls – unlike the Politicians that go on Affairs with women , and end up having mistresses.

    Show some respect to Man who owns Playboy – he made us all boys into Men – by showing us best women on planet on his magzine !! LONG LIVE PLAYBOY

    June 29, 2011 at 8:02 am | Report abuse |
  17. cantgetright

    I like bigD question! Anal, waxed or not! Hef is a butt man

    June 29, 2011 at 7:55 am | Report abuse |
  18. Peace

    Good am BV, I'm still lol! (Silly girl! Ha ha) @Snagglepus,That would def save on laundry! Good day all !

    June 29, 2011 at 7:53 am | Report abuse |
  19. doogie houser m.d.

    I wonder if she rubs his "bunyons"

    June 29, 2011 at 7:52 am | Report abuse |
  20. kay

    When is he going to get hip and add a boyfriend? Now that would be news.

    June 29, 2011 at 7:51 am | Report abuse |
  21. bigD

    Do you think the Girls go Anal?

    June 29, 2011 at 7:49 am | Report abuse |
  22. Cantgetright

    Damn who farted?

    June 29, 2011 at 7:46 am | Report abuse |
  23. Snagglepuss

    I not wearing any undies!!! I wish I could walk around naked all day long showing what god gave me..tee hee. I would swing it to the left and swing it to the right and swing it all around..tee hee

    June 29, 2011 at 7:40 am | Report abuse |
  24. Oooeee

    I don't get it,one of his girls had said don't think that she is a snob just shyness!
    When your put naked on a book,how are you shy...?

    June 29, 2011 at 7:35 am | Report abuse |
  25. Oooeee

    The girls go to Hef! When your daughters go to Hef,just pray for them!

    June 29, 2011 at 7:30 am | Report abuse |
  26. cantgetright

    Slap that ass Hef

    June 29, 2011 at 7:23 am | Report abuse |
  27. gingerbread

    Its sick and gross. he needs tested for STD's every day. U and I know those girls arent faithful to him! like lady gaga sings her song The lives of the rich and famous. if i were stranded on an island with hugh, i would claim an act of celebacy. im enjoying 17 yrs of marital bliss. hugh cant make it a week without a new spread. if he ever comes near one of my daugnters, he will be pushing up daises!:)

    June 29, 2011 at 7:12 am | Report abuse |
  28. disgusted

    He's nothing but a freaking pedophile....

    June 29, 2011 at 7:06 am | Report abuse |
  29. i cant belivie is not butter

    Dam all this crazy woman must like it old shrible and limp..lol

    June 29, 2011 at 7:06 am | Report abuse |
  30. johnnyb

    They're all pink on the inside and all they want is the greenbacks

    June 29, 2011 at 7:01 am | Report abuse |
  31. Name*ramozking

    Very good job señor, show the haters whos the man.

    June 29, 2011 at 5:10 am | Report abuse |
  32. fellow

    What a sick man this hefner is I can't believe anyone can idolize the pervert is this what lifes about worshiping sickos cuz they have money and woman thers much more 2 life and ppl think he lived a good life what a coward he can't even settle with a woman

    June 29, 2011 at 5:03 am | Report abuse |
  33. me again

    Suck dick cnn

    June 29, 2011 at 4:30 am | Report abuse |
  34. dave nelson

    His little man is like a clown gun now. When the trigger is pulled, instead of a high speed projectile, out pops a little flag that says DONE!

    June 29, 2011 at 4:28 am | Report abuse |
  35. jessa

    Have any of u watched interviews where they talk about bn with him? He takes a viagra, his head girl gets him aroused and then they all take turns on top for a minute or two. sounds like a blast...really what is the point?

    June 29, 2011 at 1:56 am | Report abuse |
  36. nerp

    Hey....he's pretty badass. I think he might die on top of one of them though. Suprise ladieeeeeeeeees!

    June 29, 2011 at 1:38 am | Report abuse |
  37. Juicy Fruit


    June 29, 2011 at 1:22 am | Report abuse |
  38. ryry

    Don't hate the playa..hate the game

    June 29, 2011 at 1:12 am | Report abuse |
  39. Mariee

    He is an idiot, I guess he'll never learn.

    June 29, 2011 at 12:48 am | Report abuse |
  40. manco baghead

    I really can't hate mr hefner. I used to think he was just a user of users, but now I just feel pity for him. now all I see is this lonely, pathetic old man who will never know the true joys of life and keeps trying to hang onto something that left 50 years ago.

    June 29, 2011 at 12:39 am | Report abuse |
  41. Beautiful Vixen

    Or @Peace, one can always pretend to be in a mexican jungle hunting for the Cartels.

    June 29, 2011 at 12:22 am | Report abuse |
  42. Beautiful Vixen

    @Peace: Seriously, think about it. All that hair, one would be coughing up a hairball like a cat or you would think you were flossing. I'm glad my bf shave his thing.

    June 29, 2011 at 12:07 am | Report abuse |
  43. Oooeee

    Young Men don't think about please n a women! But,85 yr old do!

    June 28, 2011 at 11:46 pm | Report abuse |
  44. 5unnygf

    Yeah,yeah hef that pimp from way back n still aint lost his mojo...lol

    June 28, 2011 at 11:44 pm | Report abuse |
  45. Oooeee

    A young guy may get hard and suck @ please n ,@ 85 he better know how to please!

    June 28, 2011 at 11:42 pm | Report abuse |
  46. wsjma

    Dirty old man...who needs Jesus. Nothing more nothing less.

    The original exploiter of young girls.

    June 28, 2011 at 11:40 pm | Report abuse |
  47. 5unnygf

    Hef tellin all them girls the same thing Rocko tellin his-We just be coolin it we aint goin steady.....

    June 28, 2011 at 11:37 pm | Report abuse |
  48. Oooeee

    Hm,I think the girls just may perform and think of another guy while with Hef!

    June 28, 2011 at 11:37 pm | Report abuse |
  49. d

    I hope he passes his legacy on and hef add some brown or you you'll be one dimensional like the hands of time

    June 28, 2011 at 11:22 pm | Report abuse |
  50. fernace

    @ gene simmons, Britney doesn't have a pole, 6ft or otherwise !Lol!C'mon gene, you of all people should know how it works: chick & dude hook up, chick a lil tipsy, next day regrets her decision, dude wants more, chick not playing anymore, he gets even by spilling the scoop, chick denies, denies, denies! Or that probably never happened to you, with that tounge! Well, now you know!!

    June 28, 2011 at 11:13 pm | Report abuse |
  51. Cookie Monster

    HUH!!!! Did I see Toll-House-Cookies?! Toll -House-Cookies will you marry me?

    June 28, 2011 at 11:09 pm | Report abuse |
  52. Peace

    BV, LMAO !!!

    June 28, 2011 at 11:09 pm | Report abuse |
  53. Oj da juiceman

    Dis ain't newsworthy

    June 28, 2011 at 11:06 pm | Report abuse |
  54. Jeff

    If you were able to average comments, I think it would come down to this:
    Hef is old
    Hef is a guy (even at 85)
    Hef is rich
    Hef likes hot blondes (even at 85)
    Hot bimbos like money
    Hef has money
    Hot bimbos like fame
    Hef is famous

    End of story. Why try to judge or figure it out? The formula is simple and as old as money!
    Even if he can't get it up, being motor boated by a hot 25 year old at any age is a good thing!
    Major important axiom here – most chicks won't get how good and perfect this is for an old man- or is that any man?!

    June 28, 2011 at 11:05 pm | Report abuse |
  55. bronzezeus

    What a lucky dawg haha....work it hef 🙂

    June 28, 2011 at 10:56 pm | Report abuse |
  56. nathan

    My hero

    June 28, 2011 at 10:53 pm | Report abuse |
  57. tbone

    i bet those girls would shave the tennis balls on his walker if hef told them to. they are the ones who are pathetic. i wonder what their parents think about them dating an old man? so sad!

    June 28, 2011 at 10:22 pm | Report abuse |
  58. bozon

    Hey, he busts the ageist paradigm that is so rampant in this country.. Of course you have to have $$$ to do it, but he does it.. if he can still get it up.. more power to him!

    June 28, 2011 at 10:18 pm | Report abuse |
  59. dicedoN

    His girlfriends should be called hef's hookurs! Gee had to mispell the h word to get posted...lmao

    June 28, 2011 at 10:17 pm | Report abuse |
  60. dicedoN

    Is this addition by subtraction?

    June 28, 2011 at 10:12 pm | Report abuse |
  61. serious

    What a sad pathetic old man. No wonder his fiance dumped him. He goes through girls like water. How can anyone take this guy seriously?

    June 28, 2011 at 10:06 pm | Report abuse |
  62. paisleyo30

    The playboy mistique has jumped the shark a long time ago. People have the freedom today to live his lifestyle if they choose. I feel sorry for him. He'll never know the joy in growing old with someone. He's pathetic. I feel very sorry for his young sons. I'm sure they are embarrassed.

    June 28, 2011 at 10:03 pm | Report abuse |
  63. Beautiful Vixen

    Geezes Kimberly, you made me forget what I was going to say..lol. Anyway, I never ate wussy and I do not plan on it, but if I ever had to, it would have to be a pretty, shaved and clean one. ..lol

    June 28, 2011 at 9:53 pm | Report abuse |
  64. Toll-House Cookies

    I bet there are a lot of self-repecting Tranies that would like a shot at the ol' Heferewny. Come on! New York would eat it up! Timing, everything is timing! My, my. The whole thing sort of reminds one of Mormonism with less kids.

    June 28, 2011 at 9:47 pm | Report abuse |
  65. Name*the big one

    She was replaced before she left!

    June 28, 2011 at 9:46 pm | Report abuse |
  66. old geezer

    hef is stupid if he thinks these girls want to be with him because of his looks. come on people. if an old fart like him asks a beautiful girl out in the real world he would be laughed at and probably get the law called on him. its not normal behavior for someone who is 85.

    June 28, 2011 at 9:43 pm | Report abuse |
  67. pappy

    mimi. he keeps his willie in his diaper.

    June 28, 2011 at 9:35 pm | Report abuse |
  68. dave nelson

    At this point, he is well beyond the little blue pill. Now its the little grey erector set.

    June 28, 2011 at 9:34 pm | Report abuse |
  69. gene simmons

    Britney said fred durst was.a liar ( she wouldnt touch him with a ten ft pole)

    June 28, 2011 at 9:07 pm | Report abuse |
  70. mimi

    This old man needs to keep his dick inside his pants.

    June 28, 2011 at 8:59 pm | Report abuse |
    • jujubeans

      He built the empire so he can put it wherever he wants. Even at 85. You bet he uses viagra.

      June 29, 2011 at 11:05 am | Report abuse |
  71. Norvy

    How embarrassing! This man is old enough to be their GREAT-grandfather!!! These young air-head girls have no self-respect, basically kept as a harem. Their claim to fame is...sleeping with a rich 85-year old man!!! ...and when he gets tired of them, you will see them no more, as they have no intelligence or talent.

    June 28, 2011 at 8:58 pm | Report abuse |
  72. kissy

    Loving hef

    June 28, 2011 at 8:49 pm | Report abuse |
  73. saggy balls

    who cares anyway. wrinkle butt will have another girlfriend in another week or so. i am sure cnn will report on it.

    June 28, 2011 at 8:49 pm | Report abuse |
  74. Pam Stepp

    Hef s business...go Hef Good articles in both your rags. Yes, I am Straight.I have Gay friends though.

    June 28, 2011 at 8:36 pm | Report abuse |
  75. cnj

    Why does he have so many women to just change his diaper

    June 28, 2011 at 8:35 pm | Report abuse |
  76. jeff

    im a white guy,but i sure would like 2 see some women of color in the mag.

    June 28, 2011 at 8:32 pm | Report abuse |

    Yeah hes rich he has money take advantage of him tell hef tuh buy you thingsand bone the old gizzer which ever girl is with him.Hes so old hes like uh old baby.Hes still pimpin young chicks at his old age...

    June 28, 2011 at 8:31 pm | Report abuse |
  78. La Voz

    Ay! Que asco es este hombre cochino!

    June 28, 2011 at 8:28 pm | Report abuse |
  79. fernace

    Fred Durst is hot! Britney certainly thought so!!

    June 28, 2011 at 8:17 pm | Report abuse |
  80. fernace

    Anna Sophia Berglund sounds Swedish, like me, & my name is way cooler. I'm a brunette, but so is probably she, I'm not 24, but with a little botox & restylane I could pass for, well, lets keep that secret for now. Probably need to drop a few lbs. but for that kind of payoff I'll work day & night! I ask you Hef, do any of your cute, young thangs go to this much trouble? Call me, OK. I mean it! CALL!!

    June 28, 2011 at 8:14 pm | Report abuse |
  81. kimberly

    Gross! Gross! Gross! Not for any amount of money would I want an old, wrinkled up, limp dick dude. I'd rather eat P**** than be with Hef!!! And didnmt everyone just get Legionnares disease from one of his jacuzzis???

    June 28, 2011 at 8:12 pm | Report abuse |
  82. Baby Hughy

    He's a f-aaaag

    June 28, 2011 at 8:00 pm | Report abuse |
  83. gene simmons

    Those bimbos are getting rich off limpdick hef! hef has a livein male lover named fred durst

    June 28, 2011 at 7:51 pm | Report abuse |
  84. gene simmons

    Hef is a f.ag!!!

    June 28, 2011 at 7:49 pm | Report abuse |
  85. gene simmons

    Hef couldnt saisfy shannon!! what a f.ag!!!

    June 28, 2011 at 7:48 pm | Report abuse |
  86. saggy balls

    good luck hef! all of these haters only wish they could be in your house shoes.

    June 28, 2011 at 7:32 pm | Report abuse |
  87. mejazzbo

    Sounds like a win win situation for all involved.

    June 28, 2011 at 7:29 pm | Report abuse |
  88. tom

    its all about the $. i dont think he can safely take viagra at the age of 85. i guess the girls just take turns changing his diaper.

    June 28, 2011 at 7:21 pm | Report abuse |
  89. Raul

    You moron's actually believe this crap?! It's all self promotion of the playboy brand. I worked at the mansion on a shoot for for one week, that relationship with Holly was the fakest thing ive ever seen! Its sells magazines and gives him facetime with the media. You think he's really giving them the high hard one?

    June 28, 2011 at 7:18 pm | Report abuse |
  90. Sandy

    Hef u should get back with Holly!Maybe in the begining it was about life at the mansion but I think she really grew 2 luv u!!She has your back dude

    June 28, 2011 at 7:18 pm | Report abuse |
  91. Kentucky Girl

    He should get back with Holly I think she really cared about Hef 4 real maybe in the begining it was about the life at the mansion but she problably grew 2 really love him.You can believe Holly had his back no matter what.

    June 28, 2011 at 7:13 pm | Report abuse |
  92. Eww!

    Barbie Benton?Yuk!

    June 28, 2011 at 7:09 pm | Report abuse |
  93. Natasha

    I think he was his happiest with Holly Bridget and Kendra to bad it aint like the good old days!Good luck Hef I wish u the very best!!!

    June 28, 2011 at 7:07 pm | Report abuse |
  94. alex zandra

    Go hugh ! mite try barbie benton again!

    June 28, 2011 at 7:01 pm | Report abuse |
  95. angles

    Charlie I like he is a gas such a brilliant actor ,always on the top. I hope he gets another show we all watch him in my family and so many more others. so actors all go a little squarrlie at times

    June 28, 2011 at 6:57 pm | Report abuse |
  96. niecee

    Isn't he to old to have a. Girlfriend/wife that is not his age at all I mean seriousely!

    June 28, 2011 at 6:53 pm | Report abuse |
    • Emma

      seriously? What woman his age would be interested in attempting to keep up with him?

      June 28, 2011 at 7:28 pm | Report abuse |
  97. angles

    Hefner will never change he needs to be around younger women to prove his man hood

    June 28, 2011 at 6:52 pm | Report abuse |
  98. jig-a-boo

    Yo Hef. Mix in a jig-a-boo sometime in the near future! Why only da whities?? C'mon bro – u need to tap a brown bootay!!

    June 28, 2011 at 6:45 pm | Report abuse |
  99. cg

    Hef is tagging something new. So. He founded Playboy and lived that life. Good for him. He lived the life he wanted.

    June 28, 2011 at 6:45 pm | Report abuse |
  100. charlie crack

    Holly was hot true, true! Viagra will do nada...i'm sure they have other men....they're happy with the $$$$$

    June 28, 2011 at 6:39 pm | Report abuse |
  101. The Måd Ræp3r

    I think him getting back in the saddle so quick lends a lot of credence to the theory that the wedding was nothing more than a publicity stunt.

    June 28, 2011 at 6:37 pm | Report abuse |
    • comeon

      You're absolutely right... or he just wants to get married before he dies, to any young blonde thing that will take him.

      June 29, 2011 at 9:54 am | Report abuse |
  102. vic13

    All u r haters back off heff is the man

    June 28, 2011 at 6:31 pm | Report abuse |
  103. HELL YEAH!

    Hef, just pass your fortune to some young guy that will carry the legacy Playboy.

    June 28, 2011 at 6:16 pm | Report abuse |
    • Maria

      @Hell Yeah....... hes passed it to his daughter......any more comments?

      June 28, 2011 at 11:59 pm | Report abuse |
  104. Anna

    In the picture, he reminds me of Bernie from the movie Weekend at Bernie's. LOL!!!!

    June 28, 2011 at 6:11 pm | Report abuse |
  105. Sandra Dee

    Why on earth would u want 2 b with a tramp that wanted 2 b with u only because u are rich? What a life it would have 2 be a very miserable life!!!

    June 28, 2011 at 5:56 pm | Report abuse |
    • JAMAL


      June 28, 2011 at 5:59 pm | Report abuse |
    • derp

      In English please.

      June 29, 2011 at 10:18 am | Report abuse |
    • Rosetta Stone (@ derp)

      We offer a wide variety of languages you can learn. Today's special offer is for: EBONICS. You can get levels 1, 2, and 3 for the discounted price of $200. A bucket of KFC would suffice also...

      June 29, 2011 at 11:58 am | Report abuse |
    • JAMAL

      Hey "derp," I should say the same for your infantile excuse for an alias.

      June 29, 2011 at 12:02 pm | Report abuse |
  106. ProperVillain

    A creeper with cash....nothing more, nothing less....

    June 28, 2011 at 5:48 pm | Report abuse |
    • @ ProperVillain

      This creeper is different. The result of being with him isn't ending up in a body bag or some deserted area. The result is free money, free gifts, and free publicity. What more could these bimbos want? They just have to put up with the ancient body. I wouldn't go for it if I were a woman, but hey... 15 minutes sure goes a long way these days...

      June 28, 2011 at 5:50 pm | Report abuse |
  107. Say What?

    November 2011 playmate? That's funny... it's only June (a few days from July)...

    Other than Holly, these girls are looking for nothing other than fame... it goes with dating Old Man Hef. He should stop choosing girlfriends and hook his children up... they can be just like their dad... *puke*

    June 28, 2011 at 5:40 pm | Report abuse |
    • AM123

      I guess the public doesn't really understand how publishing works- I'm a journalist and I'm currently starting to work on our December issue- it's really quite normal. You didn't think they put together (write all the articles, take all the photos, design the layout) all those magazine the week before they hit stands, didja?

      July 12, 2011 at 12:38 pm | Report abuse |
  108. charlie crack

    Man... I know he is a pimp and all but now i'm starting to think he just gets with the next hot blonde and gets her ready to be playmate material or uses them after already a playmate as a "playmate". Ahem.. no big deal with that but dont you think ole hefs ticker is gettin to weak for these girls....????

    June 28, 2011 at 5:11 pm | Report abuse |
    • @ charlie crack

      Appears to me his ticker has lost its luster. It may have had some impact but now I think it's plain obvious the girls don't really care for it. Of course, one out of every 1,000,000 (like Holly) would be fine with it.

      June 28, 2011 at 5:57 pm | Report abuse |
    • ........

      Yea, he could be using this as a means to sell more magazines now. Get the girl in the spotlight, show her off with clothes on so we'll buy the mag to see her with clothes off. 🙂

      June 29, 2011 at 7:47 am | Report abuse |

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