Jessica Simpson to be a mentor on NBC reality show
June 14th, 2011
09:49 AM ET

Jessica Simpson to be a mentor on NBC reality show

Jessica Simpson’s headed back to reality TV.

The 30-year-old singer will serve as a celebrity mentor on NBC’s upcoming reality competition “Fashion Star,” which will be hosted by Elle Macpherson.

The idea is for 14 unknown designers to compete each week to land a multi-million dollar contract to launch a fashion line in three retailers. Simpson, of course, has already been mega-successful in this arena.

Last year she took in $750 million in sales with her clothing empire, an amount that's expected to increase past the $1 billion mark as she expands the fashion line's offerings.

NBC’s executive vice president of alternative programming, Paul Teledgy, says in a statement that the network "is delighted" to work with Simpson, since with "an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”

It doesn't sound like she'll be judging, however - NBC says buyers from each of the retailers will serve as judges for weekly competitions, and whatever item wins will be available for purchase the next day.

Filed under: Celebrities • television

soundoff (69 Responses)
  1. ToCin4

    She needs to lose weight. She doesn't look good at all. I'm not saying she look anorexic or anything, but a sporty, toned body like those on the cover of Shape and Women's Health Magazine. Now that would be a positive message for girls to be more physcially fit.

    June 19, 2011 at 10:11 am | Report abuse |
  2. James


    June 17, 2011 at 7:50 pm | Report abuse |
  3. Meh

    I hear when she takes off her make-up, its really Rick Springfield in disguise.

    June 16, 2011 at 10:46 am | Report abuse |
  4. Fapping with Jessica

    oopss, too late
    Oh well, it was good while it lasted

    June 16, 2011 at 8:37 am | Report abuse |
  5. Rock

    In this corner, the heavyweight contender, literally in weight, the ex-hot blonde, trying to stay relevant in a world who gave up caring long ago...the blonde beast, weighing in at 30 over, the one who can never stay with someone if theres no publicity or personal gain, the one, the only,.....who is she again?

    June 16, 2011 at 8:35 am | Report abuse |
  6. just saying

    Bill Gates never graduated & neither did Forbes.. there are several wealthy buisness people never graduating.. Jessica is a huge contributor to Operation Smile & was very much honoured for her contributions. Sha has an orpahnage she speakes very little about that she has been contributing to since she was 16. She gives to many & chooses to not be acknowledged like many celebs. Thats not the point in giving is it for wanting the notarity. Jess is a great girl with a great heart. Some of the trash talk here is disgusting by many that have no clue as to who Jessica really is. I am sure this show will be quite refreshing. looking forward to it

    June 15, 2011 at 7:04 pm | Report abuse |
  7. MRCAM2011

    How is she going to be a mentor when she dropped out of high school? She also hasnt even attempted to go back and get her education. Her a mentor?? WOW come on AMERICA!!!

    June 15, 2011 at 7:52 am | Report abuse |
    • JPX


      June 15, 2011 at 7:54 am | Report abuse |
    • sue

      Just like Paris Hilton, she also never made it past 10th grade! All the millions and you would think they would at least complete school to set example to the "Children" that follow these 2 idiots (Jessica and Paris). She is far from a mentor, I agree! If someone can name ONE respectable honest thing Jessica did in life to warrant all this attention, then please tell me. I can't seem to find where she has done ANY good in this world. No donations to the abused, or to torndao victims, earthquake victims. All I read about is her whiny crying boohoo me-me garbage. VERY SELF CENTERED. It is all about JESSICA

      June 15, 2011 at 1:06 pm | Report abuse |
  8. JPX

    Oh it will be fun to see how long this will last before it becomes Simpson's latest failure. She fails at everything she does including her failed music career, her failed marriage, her fialed movie career, her failed TV show (Price of Beauty), failed relationships, etc. She's a high school dropout and should not be giving anyone advice about anything. Beauty advice? Have you seen how Simpson dresses? Please to give me cries of, "Her fashion designs make a billion dollars". While that might be true she has nothing to do with it, let's be honest here.

    June 15, 2011 at 7:36 am | Report abuse |
    • sue

      The smartest post here so far, and the most REALISITIC!


      June 15, 2011 at 1:01 pm | Report abuse |
  9. Mr opinion

    A farter and belcher? At least shes real!!!!!!!!!!!!!!!!!!!!!

    June 15, 2011 at 7:10 am | Report abuse |
  10. charlie crack

    @hey_zeus- you make no sense. Quit rambling bout what picture you painted for mommy's refrigerator and how much t.v. time you get. Your post is lame and childish.

    June 15, 2011 at 6:56 am | Report abuse |
  11. Liz

    Thank GOD it's not the next season of The Voice, or I'd have to retract my audition.

    June 15, 2011 at 2:52 am | Report abuse |
  12. David

    30 and on the down side of your career.

    June 15, 2011 at 1:33 am | Report abuse |
  13. Rico

    I still would LOVE ro roll in the hay with her – mmm yummi

    June 15, 2011 at 12:09 am | Report abuse |
  14. jess loves jigs

    I want them big ol schlongs. I be bendin over for da brother's big ol dongs! Makes me want dat man goo. I really love that salty spoo! -Jessica

    June 14, 2011 at 10:41 pm | Report abuse |
  15. jess loves jigs

    Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. Jig-a-boo. I love you!! I want your monster meat stick!!

    June 14, 2011 at 8:58 pm | Report abuse |
  16. PhilG.

    "She took in $750 million in sales last year."

    How can this be right.

    That's an incredible financial number.

    If I were advising her,I'd say-enjoy your money,stay out of the public eye for the most part and promote your product by appearing in public in specific advantageous places andf times.

    DON'T put yourself in a sitcom or show that might hurt your public image.

    That's a HUGE amount of money-$750 million dollars.

    Congrats Jessica-that blows me away you got that going for you.


    June 14, 2011 at 8:24 pm | Report abuse |
  17. Sunshine Girl *

    Just goes to show that you cant judge a book by its cover. What a smart business woman! And she has other businesses in addition to her clothing line as well. Im sure shes already crossed the billion dollar mark by now. Hey girls...look for her body frosting line. Its great!

    June 14, 2011 at 5:48 pm | Report abuse |
    • JPX

      She's not a "smart business woman". Obviously her contribution to her "business" is lending her name. Do you relaly believe for one second that this vapid high school dropout really has anything to do with the "business"?

      June 15, 2011 at 7:39 am | Report abuse |
  18. Name*Red


    June 14, 2011 at 4:47 pm | Report abuse |
  19. Newyorker

    She made 750 million dollars? And they thought she was dumb.

    June 14, 2011 at 4:37 pm | Report abuse |
  20. pwcnn

    I once saw a clip of her in the studio recording a track from one of her albums, and it was very good. Not quite as powerful as, say, Christina Aguilera or Celine Dion, but close. The studio apparently didn't like it because fans wouldn't be able to sing along. The version that eventually got recorded and onto the radio paled in comparison. Bottom line, she can sing when the studio doesn't screw it up. She might not ever win a Grammy, or an Oscar, but she does have talent, and she used that talent long before she ever became a reality celeb, unlike Paris Hilton and the Kardashians, who are simply looking to cash in on their parents' names.

    June 14, 2011 at 4:33 pm | Report abuse |
  21. Sarah

    She need to lose the 15lbs asap. She stores the fat in her face and she looks horrible. Just put your finger in your mouth Jessica.

    June 14, 2011 at 4:16 pm | Report abuse |
    • pwcnn

      That's a pretty hateful and moronic thing to say. Last thing we need is another anorexic celebrity for teen girls to model themselves after.

      June 14, 2011 at 4:39 pm | Report abuse |
  22. hope


    June 14, 2011 at 4:15 pm | Report abuse |
  23. GrimReaper

    Dense as a brick. But has money to pay for all the meds to get rid of the denseness. Like we need another "reality" show.

    June 14, 2011 at 4:01 pm | Report abuse |
  24. hope

    She pay taxes and I can only imagine how she...y dont out screwed up government take that money they take from her every year n feed d dam hungry n give 2 d tornadoe victims...stay out of libya, iraq

    June 14, 2011 at 3:56 pm | Report abuse |
  25. bee23

    I can't believe how hurtful people are – why all the ugliness towards someone you don't know personally. Stop it people!

    June 14, 2011 at 3:55 pm | Report abuse |
  26. JJDLS

    Why is she referred to as a singer?

    June 14, 2011 at 3:55 pm | Report abuse |
  27. So Much Hate and What does it do for you?

    She's successful and happy with her life!! I'm happy for her! I Love Jessica!

    June 14, 2011 at 3:31 pm | Report abuse |
  28. erich2112x

    Does pot roast have pot in it?

    June 14, 2011 at 3:28 pm | Report abuse |
  29. The_dude

    What no more singing and dancing?

    June 14, 2011 at 3:18 pm | Report abuse |
  30. derek

    Weird that people want her to give back when they do not give right now. that they make assumptions about her lack of personality and talent while she is one of the richest and most famous people in the world. seriously half of these posts dont even make sense. it sounds like it could be a good thing to me. all haters listen to chamber music and watch schindlers list for high culture. sometimes smart needs stupid.

    June 14, 2011 at 3:01 pm | Report abuse |
  31. Mr. Chris

    Ya she isn't the brightest person in the world. You all must know that all she did was put her name on a product because her name does sell, but she hires all the essential people to start and run her business!!!! All she would do is just approve of things that will have her name on it, other than that, the real brains behind her millions of earnings are in the offices and factories turning out her fashion line. Smart business handled by OTHER PEOPLE THAN JESSICA SIMPSON!!!

    June 14, 2011 at 2:42 pm | Report abuse |
  32. Bride2be

    I've never heard or read of jessica giving anything to any charity's so many hungry children and here she is loaded not giving back.. No wonder Nick and everyone else leaves her. If you read this jess you need to follow other stars like angelina jolie and give to those who need it. Peace and love. May God bless those who think about others.

    June 14, 2011 at 2:35 pm | Report abuse |
  33. Mr. Ed

    Rumor has it she is a farter and a belcher. Real lady like. Besides looking like a fat pig her manners are also that of the pigs family.

    June 14, 2011 at 2:22 pm | Report abuse |
  34. HEY-ZEUS

    Another terrible "reality" show on dreadful broadcast television. I don't watch a whole lot of television but when I do it is usually something on HBO, Showtime, FX or AMC. I never watch anything on standard broadcast televsion. No wonder our population is growing dumber by the second – people aren't being exposed to great pieces of work (You know great writing acting etc) – just great pieces of crap reality programming. It makes me sad for those not fortunate enough to be able to afford premium television. Just like food in our country, if you don't have the money to eat well then you eat garbage food that makes you fat and unhealthy. You could make the same arguement over entertainment. If you have money for satallite radio and premuim cable then you are exposed to many wonderful things – if you don't then you get mindless reality televsion chock full of commercials and teriible sellout pop music.

    June 14, 2011 at 1:33 pm | Report abuse |
  35. Judge Dredd

    I am the law!

    June 14, 2011 at 1:04 pm | Report abuse |
  36. ~~Deb

    I love Jessica Simpson, She has done so much for so many people. I just think a lot of you are just jealous!!!

    June 14, 2011 at 12:57 pm | Report abuse |
    • Get real

      WHAT did she do for people? How many million did she donate to the tornado victims, earthquake victims? Thank GOD she abandoned her stupid idea of Country Music, of course NOBODY in country accpeted her, she is NOT what country is all about, she is way to much of a pampered DIVA to be country. God help her if a nail broke or her feet got dirty at a barn. HA! She is a joke. Reality TV is for wanna be actresses that can NEVER make it in the real TV. Jessica, take the $ you made, and just go retire somewhere with you future husband. The world needs one less whiney crybaby.

      June 14, 2011 at 1:07 pm | Report abuse |
  37. Tom

    $50M per year in commissions. Wow!

    June 14, 2011 at 12:56 pm | Report abuse |
  38. krag

    I wish i had ome of those things between my legs that all guys want. Id own the world !

    June 14, 2011 at 12:37 pm | Report abuse |
  39. Thomas

    It may be the only thing she is really good at. Her husband left her, right? Let's ask him.

    June 14, 2011 at 12:27 pm | Report abuse |
  40. charlie crack

    She acts dumb but fact is she's worth more than an olsen twin!

    June 14, 2011 at 12:11 pm | Report abuse |
  41. shibbygirl

    I'd rather see the real designers behind her line up there... she's never designed anything in her life!

    June 14, 2011 at 12:05 pm | Report abuse |
  42. comeon

    fart noise

    June 14, 2011 at 11:56 am | Report abuse |
  43. Barbara S. ,Chicago, IL.

    I LOVE Jessica!! She is so pretty I could just eat her up! Does anyone know if you can watch this through the TVDevo website? I know they stream a lot of shows but not sure about this??

    June 14, 2011 at 11:41 am | Report abuse |
  44. Lion

    She puts in alot of hard work to b that dumb! Keep it up:) very entertaining!

    June 14, 2011 at 11:15 am | Report abuse |
  45. Jeff

    Anyone who designs and sells clothing and make that much money isn't totally dumb, even if she reportedly thought "Chicken of the Sea" was chicken and not tuna.

    June 14, 2011 at 11:09 am | Report abuse |
    • Alice Not In Wonderland

      Sorry to break the news Jeff, but Jessica doesn't design, manufacture or sell anything. The entire business is run by independent companies who rent her name for its 'celebrity' appeal. She makes an occasional in-store appearance and sits back and collects the rent.

      June 15, 2011 at 9:58 am | Report abuse |
  46. The Mad R@p3r

    Looks like she's got part of someones manhood on her shirt, lower right corner.

    June 14, 2011 at 11:09 am | Report abuse |
  47. Lorin

    I always said that Jessica wasn't an idiot, she knew how to draw people in to her show by acting foolish but in reality she is the complete opposite.

    June 14, 2011 at 11:05 am | Report abuse |
  48. allheart

    Haters will hate 🙁

    June 14, 2011 at 11:01 am | Report abuse |
  49. cat-hater

    750 million ? She puts on a great "stupid" act...right? I have to give her credit.She's no dummy...most normal folks just dream of that kind of dough...for 750 mil a year i'd act stupid till the cows came home.

    June 14, 2011 at 10:52 am | Report abuse |
    • sk8oholic

      Yeah...she was smart enough to stop singing too lol

      June 14, 2011 at 11:08 am | Report abuse |
    • David

      It 's not her line, just her name...

      June 15, 2011 at 1:35 am | Report abuse |
    • Duane in Fremont

      @David... but it is her money in her bank account and I'm sure she has total if not partial sign-off. I don't think George Foreman complained about all the millions he made from signing his name to a grill and all the other celebrities who do the same.

      June 15, 2011 at 1:44 pm | Report abuse |
    • cc

      That 750 million figure refers to retail sales of the merchandise. She did not personally bank that. Forbes estimated her take was closer to 26 million.

      Sounds like this show might only air if something else gets cancelled. It is not in the official NBC 2011-2012 line up and there is no debut date. It also sounds like the people who really run this fashion line are using this announcement in their damage control campaign to rebrand Jessica Simpson from fat failed "entertainer" to "fashion mogul". It might be easier to dump Simpson and just start over with somebody new whose name doesn't make people think of fa rts.

      Or just call the line Gassy so they don't have to pay Simpson for her name. They'd sell just as much and could give the people who do the actual work a raise.

      June 16, 2011 at 9:03 pm | Report abuse |
  50. hardrockmark

    Lets hope they get her thoughts on whether its chicken or tuna

    June 14, 2011 at 10:31 am | Report abuse |
  51. sirmixalot

    I just want to sit her down & throw lunch meat & cheese at her all day long

    June 14, 2011 at 10:27 am | Report abuse |
  52. asiah dewberry

    i love that pic thats so cute and i love that shirt!!!!!!!!!!!!!

    June 14, 2011 at 10:26 am | Report abuse |
  53. EPretty

    sounds just like project runway.... O_o

    June 14, 2011 at 10:22 am | Report abuse |
  54. ann

    Just another Project Runway ripoff.

    June 14, 2011 at 10:21 am | Report abuse |
  55. EasyE

    I agree... someone left a floater and it certainly needs to be FLUSHED!

    June 14, 2011 at 10:20 am | Report abuse |
  56. Roundabout

    Another toilet reality show. Just show it Hustler ya ole ho.


    June 14, 2011 at 10:05 am | Report abuse |

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