Craze for Kate Middleton’s dress crashes website
May 25th, 2011
12:12 PM ET

Craze for Kate Middleton’s dress crashes website

Has Kate Middleton become the latest royal fashion icon? That answer would be yes.

When the Duchess of Cambridge and her husband Prince William had a meet and greet with President Obama and the First Lady on Tuesday, the tan Reiss dress she wore instantly became a must-have item.

So many people wanted to get their hands on the $340 dress, called "Shola," that the website couldn’t withstand demand and crashed. It’s still working to stay afloat a day after the Duchess was photographed wearing it.

A spokesperson for Reiss told the Washington Post that traffic to the website increased by over 300 percent after fashionistas learned the designer of Kate’s outfit.

Reiss tweeted on Wednesday morning, “To all our Shola fans!...The dress has now sold out online and in the US, with very limited stock left in UK stores,” and that they’re still hard at work trying to fix any bugs on their site.

If you did miss out on a Shola purchase, Reiss has a few backups in mind. "Don't panic," the fashion brand tweeted. "[W]e have some rather lovely 'Shola Substitute' dresses still available!"

Filed under: Uncategorized

soundoff (72 Responses)
  1. dich vu bieu dien bong bay nghe thuat

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    December 4, 2012 at 9:17 pm | Report abuse |
  2. backyard landscape design

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    September 18, 2012 at 1:02 pm | Report abuse |
  3. Lan

    She looks hungry- as in way too thin.

    May 27, 2011 at 4:58 pm | Report abuse |
  4. Fluidizer

    Did the website of the folks that made our "Queen of colour" dress crash also?
    Probably not.
    Oh what a wonderful, proud time it is to be American.

    May 27, 2011 at 4:00 pm | Report abuse |
  5. alvastrucha

    she is def looking great but dang people chill...its not the end of the world if u dont get that

    May 26, 2011 at 3:42 pm | Report abuse |
  6. love kate

    she is crazy skinny

    May 26, 2011 at 1:50 pm | Report abuse |
  7. Donna Lee

    I think Kate looks lovely in the dress but JUST WHY does the press still reffer to her as Kate or Catherine Middleton???? She is the Duchess of Cambridge or Kate Windsor. Doesn't the royals give up their maiden names at marriage like normal people do? Once Diana married Charles,you NEVER heard her called Diana Spencer any longer.

    May 26, 2011 at 9:43 am | Report abuse |
  8. noileen junor FROM JAMAICA

    Kate you and William look wonderful, happy to meet the President Obama and the first lady Michelle. LOVE YOU ALL. GOD BLESS

    May 26, 2011 at 9:27 am | Report abuse |
  9. unknown

    kate looks a mess she is to skinny.stop hating on the obama please.oh and kate is not beautiful she looks ok.

    May 26, 2011 at 8:49 am | Report abuse |
  10. ARC

    I think Kate and William are very attractive, normal looking people. If something makes her look older than she is, it is carrying that clutch bag. I don't get it. Why do they insist on carrying handbags even in situations where no one else in the world would? What could possibly be in there that she might need that is not available in the next room? I hope that being a more mature woman than Diana she is able to keep her head straight and not get caught up in the narcissism that ruined Diana (long before she died.)

    May 26, 2011 at 7:44 am | Report abuse |
  11. cate

    she look great, but really with her bod, looks, money who couldn't Obamas especially the Mrs. has enjoyed
    the big house.

    May 26, 2011 at 7:40 am | Report abuse |
  12. cm


    May 26, 2011 at 7:36 am | Report abuse |
  13. Joe

    Anybody else think Kate need to put on a couple of pounds? She looks like she's taking diet tips from Victoria Beckham.

    May 26, 2011 at 6:37 am | Report abuse |
  14. USAintheUK

    Kate, you look fabulous!

    May 26, 2011 at 6:33 am | Report abuse |
  15. Betsy

    No longer Middleton – the Duchess of Cambridge!

    May 26, 2011 at 4:41 am | Report abuse |
    • fashion princess

      Thank you! To be absolutely correct if one wishes to refer to The Dutchess by her "Christian" name she would be identified as "Catherine Mountbatte-Windsor" at the very least. When speaking of her in the "Royal" sense she would be referred to by "Catherine, The Dutchess of Cambridge."

      May 26, 2011 at 8:50 am | Report abuse |
    • fashion princess

      * "Mountbatten-Windsor"

      My apologies for the typo.

      May 26, 2011 at 9:43 am | Report abuse |
  16. chana

    um... no curves, flat as a board.. but guess she wears it well, looks classy but plain jane, guess you gotta be if you were her shhaha

    May 26, 2011 at 4:39 am | Report abuse |
  17. PerkyPerky43

    I love Michelle Obama BUT,,, there is a time for Old Navy and it is not when meeting "heads of state"! C'mon Mrs. First lady, please DRESS like a first lady!! Thank you, your Canadian friend

    May 26, 2011 at 1:34 am | Report abuse |
  18. anonygrazer

    Mrs. Obama on the otherhand is wearing what appears to be a tasteful dress in a nice hue that compliments her coloring and the occasion but then ruins the whole affect wearing a bolero jacket looking 3 sizes too small (sleeve length) in a hue more befitting a Pink Lady from Grease rather than a world leader's wife and leader in her own right. They used to call us the ugly Americans. She keeps this up and it might as well be the tasteless Americans.

    May 26, 2011 at 1:06 am | Report abuse |
  19. Monday

    Kate is just a old beautiful doll who is used to decorate the British. Michelle is much better than this doll.

    May 26, 2011 at 1:01 am | Report abuse |
  20. anonygrazer

    Frankly, I think she looks like she's wearing an ace bandage but that aside, I just wish she'd brush her hair and use a little hairspray.

    May 26, 2011 at 12:57 am | Report abuse |
  21. Penny

    Michelle is a hard worker, and is well educated, but she doesn't have a clue how to dress appropriately. She should hire someone to help her, but she probably wouldn't listen to them, which is why the other woman left.

    May 26, 2011 at 12:42 am | Report abuse |
  22. Penny

    Kate has taste in fashion, and so does her sister. Some women have it, and some don't. It's just like class. Some women have it, and some don't.

    May 26, 2011 at 12:39 am | Report abuse |
  23. bill

    She is ok, but let the hype begin. Look what we had to live with re Princess Di. Hopefully not again but I think I am just being hopeful.

    May 26, 2011 at 12:30 am | Report abuse |
  24. hawaiiduude

    really? a dress? our values have gone to h e l l!

    May 26, 2011 at 12:22 am | Report abuse |
  25. pazke

    I don't even think I paid that much for my wedding dress. It is a nice dress, though. I like it much better than what Mrs. Obama is wearing. It looks great on Kate but probably won't look so great on most of those who ordered it.

    May 26, 2011 at 12:19 am | Report abuse |
  26. Greedo

    Sounds like a scam/publicity stunt by the clothing manufacturer. "Our product is so popular is crashed out website! It's the must have item of the summer!"

    May 25, 2011 at 8:50 pm | Report abuse |
    • Han Solo

      "And you can't have it because our rinky dink website is overwhelmed with traffic!" Koona t'chuta, Greedo?

      May 25, 2011 at 11:05 pm | Report abuse |
  27. Jen

    Stop obsessing over the royals. Is the dress THAT special? Can people not dress on their own? These people do not have to do work for a living. Get over it!!

    May 25, 2011 at 8:19 pm | Report abuse |
  28. Richard in Chattanooga

    Considering the obesity problem in the US, I'm sure only a handful of women would actually look decent in that configuration.

    May 25, 2011 at 8:08 pm | Report abuse |
  29. Sue Ann H Backus

    Michelle Obama is so gorgeous in her own right, who picked that fuchsia jacket to go with that lovely dress. Such a mistake in the British conservative environment, it should have been black. Mrs. Obama, I will be thrilled to give beforehand comments on your attire. Without the pink you should have been in a brighter color to go with your magnanimous personality. sab

    May 25, 2011 at 8:03 pm | Report abuse |
  30. KelinIN

    At least she dressed more fashionable than the First Lady!

    May 25, 2011 at 7:37 pm | Report abuse |
  31. Julie

    She does not dress good at all. Remember she is Enghish

    May 25, 2011 at 6:58 pm | Report abuse |
    • Marsha Reed

      "Enghish"? Spell check, for the love of God.

      And what does her nationality have to do with anything? What a ridiculous stereotype. You will find both well-dressed and poorly-dressed people in all societies.

      May 25, 2011 at 7:16 pm | Report abuse |
    • fashion princess

      Dear Julie,

      Please check your grammar as well as your spelling. "She does not dress good at all. Remember she is Enghish" is quite telling of your station in life. "Good" should be replaced with "well." And last time I checked "Enghish" should be spelled "English" unless you know something I don't. ::wink, wink; nudge, nudge::

      May 25, 2011 at 10:52 pm | Report abuse |
    • RA

      Fashion Princess: How dare you refer to someone's "station in life". You are obviously a b*&%#. I am getting extremely annoyed with judgmental people who have absolutely no idea what others have gone through in life. And all because of a dress? Grow up.

      May 26, 2011 at 12:21 am | Report abuse |
    • fashion princess

      Dear Miss RA,

      Your kind "really annoys" me as well. Take some pride in yourself and learn to spell correctly as well as use common English correctly. When you take such measures you don't always sound foolish or jealous.

      And honestly I prefer "C.U.N.T" over your little euphamisim (look it up) any day of the week.

      Warmest regards

      May 26, 2011 at 8:41 am | Report abuse |
  32. Kimmie

    She looks very old for her age

    May 25, 2011 at 6:56 pm | Report abuse |
    • Mildred

      She is way to skinny. She is beautiful but I think she would look better with some extra pounds. She needs to cut her hair a little bit and yes,she looks much older than her age.

      May 26, 2011 at 6:57 am | Report abuse |
  33. Janet2

    People need to stop obessing about people who have millions of dollars and do not have to work. She is not good looking, dresses like a frump and her sister is ugly

    May 25, 2011 at 6:56 pm | Report abuse |
    • mike hunt

      your ugly and your sister is too. stop playa hatin

      May 25, 2011 at 7:50 pm | Report abuse |
    • Ms Deco

      Janet2, she dresses as she is expected to in her social circle. No thongs for the royal wife – she will dress in a tasteful and appropriate manner. She understands her role in the drama that is the royal life.

      May 25, 2011 at 8:42 pm | Report abuse |
    • RJ

      Are you kidding?? She's GORGEOUS!!! her dressing sense speak volumes about her natural charisma.

      May 25, 2011 at 10:56 pm | Report abuse |
    • Tina

      Kate not good looking? When's the last time you saw your optometrist? Stop hating!

      May 26, 2011 at 12:47 am | Report abuse |
    • TLS

      You people and your comments regarding " their royalty so their rich so they can afford a 340.00 dress" what world especially you Americans do you live in?! Guaranteed she did not pay a penny for that dress especially for this occasion when your own president is present, it's like any red carpet event (that's why the people who walk the red carpet ALWAYS tell you who the designer is) the designer knows pics will be taken, and they were, and now, for giving away one dress the designer has sold THOUSANDS!! Get over posting the boohoos about what you don't have in life and be thankful for what you do!

      May 26, 2011 at 1:39 am | Report abuse |
    • innerhappiness

      The sister is not that pretty. (I'm ugly and short) Becoming too skinny. Bad for the young girls. Becoming bulimic. I like Dakota Fanning dresses.

      May 26, 2011 at 2:18 am | Report abuse |
    • Stephanie

      Doesn't have to work??? What planet are you on Janet2??? She will work her a** off promoting British designers, the economy, charities, taking on causes that help her countrymen. Yes she will live a awesome lifestyle, but her life will be lived in public; and that kind of high pressure job is not for the weak or faint of heart. I doubt you would last a week in her "job". There will be no weekends "off" cause she will be a visible representative of the monarchy and the British Nation wherever she goes or whatever she does. I would not want that kind of scrutiny or schedule.

      May 26, 2011 at 9:10 am | Report abuse |
    • lala

      Thank you! At least one person says that 'King's naked'

      May 26, 2011 at 12:29 pm | Report abuse |
  34. LL

    Kate is a good model for the dress, but I can guess that a lot of those purchased dresses will soon be returned because the cut isn't flattering for every body shape.

    May 25, 2011 at 6:50 pm | Report abuse |
  35. cc

    who really cares,

    May 25, 2011 at 6:46 pm | Report abuse |
    • Stephanie

      Then what the heck are you doing in this section? You must care enough to click on the story and read it!! If you don't care for these types of interests, then stay away!! Most of the rest of us are here to enjoy the fashions and the people who wear them.

      May 26, 2011 at 9:05 am | Report abuse |
  36. Jiggered

    It would look good even if you have hairy legs!

    May 25, 2011 at 6:13 pm | Report abuse |
  37. ts

    no doubt she looks very beautiful. But this is not a news.

    May 25, 2011 at 6:06 pm | Report abuse |
    • Jaime

      You do realize that this is in the Entertainment section, don't you? What do you expect? I love people that go to the Entertainment section or the Opinion section, click on an article and then complain that it isn't news. Brilliant

      May 25, 2011 at 6:41 pm | Report abuse |
    • window

      Jaime, that was brilliant! thanks for cracking me up! ; )

      May 26, 2011 at 10:20 am | Report abuse |
  38. Rotund

    are you fat?

    May 25, 2011 at 4:49 pm | Report abuse |
  39. Unruellie

    The dress is nice but kinda....bland! Eh she wears it well though

    May 25, 2011 at 4:37 pm | Report abuse |
    • fordf250

      as opposed to all those eye popping sliks, silks and puff bobs of michelles,

      The brits get pippa and kate, we get michelle, what a bad deal, the irish were happy to see barry, i say let them be there preisident

      May 26, 2011 at 9:39 am | Report abuse |
    • Hickhater

      You know what i wish we could give to Ireland? All of our down south red neck brethren. Who dont even know the difference between there and their but will bash our president every chance they get.

      May 26, 2011 at 9:43 am | Report abuse |
  40. taylynn

    Kate looks good and the dress is nice also. She always dress very nice and modest.

    May 25, 2011 at 1:38 pm | Report abuse |

      I agree. She always looks so classy and refined. It's nice to see a young woman look like a lady. I doubt we ever see her 'flash her crotch' getting out of a car and for that I'm thankful. 🙂 LOL

      May 25, 2011 at 3:38 pm | Report abuse |
    • Stephanie

      You are right! She looks great and its nice to see such a great influence that doesn't go for shock. She is doing very well in her "job" as Princess so far. She has presence and class. Loved the dress!

      May 26, 2011 at 9:02 am | Report abuse |
  41. Jaclyn

    It's a very pretty dress, but jeez...

    May 25, 2011 at 1:35 pm | Report abuse |
    • taylynn

      Yeah! $340.00 wow! I guess for the royal family that pennies.

      May 25, 2011 at 1:41 pm | Report abuse |
    • Unruellie

      Actually Taylynn the Royal family isnt as wealthy as most think....I mean $340 is still cheap but MOST US CEO's make more than the royal family does.

      May 25, 2011 at 4:30 pm | Report abuse |
    • Unruellie

      I was wrong...I take my comment back (they should have a delete button) 😀 ....... oops

      May 25, 2011 at 4:35 pm | Report abuse |
    • Shannon

      I think Kate might have been a bit chilly in it, though....

      May 26, 2011 at 2:42 am | Report abuse |

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