Simon Cowell launching 'high-concept' game show
May 4th, 2011
06:51 PM ET

Simon Cowell launching 'high-concept' game show

"X Factor" and "American Idol" producer Simon Cowell is betting on success with his upcoming game show "Red or Black."

The series, which will air on Britain's ITV1 over seven nights this fall, will begin with 7,000 contestants competing in a series of chance-based challenges, according to the Hollywood Reporter. That number will eventually be pared down to just a handful of competitors, who will face a giant roulette wheel and bet on red or black for the chance to win one million pounds (approximately $1.65 million U.S.).

"A lot of TV shows I see are quite boring. I like the fact that we are doing something that is high-concept," says Cowell. "Every single night someone is going to have to make that decision [red or black—to win a million pounds]. That isn't something we have seen more than a few times on television. Thank goodness ITV gives us the budget to do something big."

The series, which will be taped at Wembley Arena, will be hosted by British TV personalities Anthony McPartlin and Declan Donelly. Donelly believes "Red or Black" differs from other game shows in that contestants don't require special skills or knowledge.

"No talent is involved," he said. "If your luck holds out 10 times in a row you will win a million."

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    I see this show is quite interesting!

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  9. Bill & Ted

    "High concept" – translation: "we were really high when we came up with this"! But yer right, it'll be a big hit with the Brits and then they'll copy it here. Yawn.

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  11. Bareback Obaama

    of course this wouldnt be a hit in the states
    but im sure after ITV viewers make it popular it will be copied for american tv.
    Ill watch it not only for the concept bit also cause Ant & Dec are funny as hell

    May 4, 2011 at 7:58 pm | Report abuse |
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    I don't see this being a big hit. Sounds a bit boring. Good luck to the players, million plus $ would be great!!!

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