April 8th, 2011
06:00 PM ET
NBC's Sleuth channel becomes Cloo TVNBC is hoping you’ll clue in to Cloo TV. Formerly known as the Sleuth channel, Cloo airs reruns of crime and mystery shows like “JAG,” “Law & Order” and “Walker: Texas Ranger.” NBCUniversal (formerly NBC Universal) hasn’t officially announced the change. But one insider told TV Guide: “We understand our viewers' passion for crime and mystery ... While we're serious about our content, we never take ourselves too seriously." Apparently so. The company changed their Sci Fi Channel to Syfy in 2009, citing the need to go from a genre to a unique brand name. And they’re not the only company to have changed their marketing strategy in hopes of attracting a larger audience. The Nashville Network was once a country music lover’s dream. In 2000 it switched to TNN, The National Network. It eventually became known as SPIKE TV. The male-oriented network’s shows like “MANswers” and “1000 Ways to Die” are certainly a long way from bluegrass and twang. Other channels have simply cut down on their word count – gradually switching from The Learning Channel to TLC and from Arts & Entertainment to A&E in order to offer broader content. AMC, TBS and others followed suit. Others choose to only change their logos. Comedy Central released a new copyright-esque logo in December 2010 that had critics questioning its strategy. “The overall effect is a little more ‘high-end design magazine’ than it is ‘channel that plays ‘Ghostbusters 2’ a lot on weekends,’ ” New York magazine wrote. We do have to give Cloo (and Syfy for that matter) some credit. The silly names attract attention. Tell us what you think of the change in the comments below.
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Please don't drop Jag.It truely is a"GREAT SHOW."
A full day of Mannix was a real treat. Now if you could only find the missing episodes you would really have solved a mystery!!!
Yes I enjoy watching Jag,Ncis,Ncis La but how come Walker Texas Ranger has not been available for over a month.When will it return??
I hope you don't continue to take Jag off. I always look forward to it.. And ncis and the ncis LA
I agree 100% with Beatrice. PLEASE STOP THOSE MESSAGES DURING OUR SHOWS. She's right, it is ANNOYING.
I agree also with Carla and Flyinghigh. I would also like to see those shows as well as S.W.A.T. I'd like also more N.C.I.S. I enjoy watching JAG and hope we won't see less of it. A few episodes a week is not enough.
I am so disappointed that Cloo has started to show pop-up messages on my favorite shows. We know what we're watching and if there's anything we need to know about the channel and its programs, well we can see that during commercials. Please stop those messages. All networks are doing it. It's pointless and so annoying. Thank you.
Consider adding: Matt Houston, FBI, Crossing Jordan, Cannon, The Incredible Hulk; Hart to Hart, Quincy, Hunter, Hill Street Blues, Cold Case, The Untouchables, Kojak, Jake & the Fat Man, Ironside, Mike Hammer, Hawaii Five O, Bionic Man, The District,The Law & Harry McGraw, McMillan & Wife, Philip Marlowe-Private Eye, Police Woman, The Rockford Files, The Rookies, Silk Stockings, Spenser For Hire & Wiseguy. Thanks.
I like your lineup. However, I would like to see shows like: The Streets of San Fran., The Fugitive, Barnaby Jones, Mannix,Vegas (with Robert Ulrich as Dan Tanna), Columbo, Murder She Wrote, etc. Thanks
I hope that this comment isn't suppose to respond to the above comments because I haven't a cloo as to what they're referring to. My comment is this: I would like to see some of the older detective shows on cloo, ex. Columbo and Murder She Wrote!! Also, a few less commercials between segments.
When SCI-FY changed it's name to SYFY it has gone down hill. They decided to get into chasing ghost and pushing fake wrestling and I predict that they have similar programming changes for SLEUTH oh now CLOO.
GJK, SyFy Channel changed it's name in 2009. Ghost Hunters has been on the air since about 2004....do the math.
THE NEW CHANNEL NAME ( CLOO TV) STINKS AND SUCKS, KEEP SLEUTH CHANNEL NAME WHY MEST WITH SOMETING THAT IS NOT BROKEN !!!!!
Seek diva!
I just went out and bought me a bucket of KFC chicken! Whooo weeee!!! Me are going to be licking my finger good because it's finger licking good!
"Cloo", huh? Yet another victory in the battle to make Americans illiterate, or at least bad spellers.
MLK was a Jig-a-boo.
Frito, you are a weakling and enjoy the chubby pickle.
yuckl. it is already sunday.
wobderful
@chance: I is all growed up. I is this many years old, and my mommy sez I can type what eber I want, cuz I is a big boy now. I am in pullups, not diapers, and these have Batman on the front, too. so nyah nyah nyah!
Have u ever seen the Thriller Channel ? It is the best channel on TV.
What you talkin bout willis ?
I sure hope this doesnt make the pollen worse. The dang air looks yellow here because ther is so much.
You are all children, acting like stupid pigs!!!! Grow up all of you!!!
you are all sick for your stupid joke child, jokes... Get a life and grow up.....
those poop jokes kind of are getting a little lame
All right, you rude ba$tard, we gonna call you " da pooper" cuz you do the same butt joke in all your random posts under different names. You be on here more than Superhiro. You must have no life! LAME!
You two idiots have nothing better to do!! Sunshine and Superhiro may as well get your chubby butts together and pound each other in da pooper. Lame crap, different article. Go suk it you puds!!
No different than the rest of cable tv. All those channels full of nothing to watch.
They have no cloo what they're doing. This idea came from a 1st grade focus group.
When traveling in Great Britain and you need a bathroom. They will tell you to go C Loo.
well. major league physically deformed and probably a lil mentally. so what. i sure wont be tunming in to cloo tv. 🙂
cloo. even i could think up something better that that. and i am slightly retarded. honestly.
Lol, you're a saint Triumph
Slow news day huh?
Maybe they can solve? How this lady can get another show?
http://youtu.be/JtIX90JmQ2s
Hey Cable does it again...perfect for the crime ,mystery junkie.....frome House to Law & Order.especially Bobbie & EEmes Crininal Intent....it;s now part of my surf and turf to check what's on.....USA TNT all thumbs up! Wish it was on a channel that didn't need a cable box
apparently no one wants to see Walker for 24/7...