April 6th, 2011
03:03 PM ET
Martin Luther King III has teamed up with Ambassador Andrew Young and Andrew "Bo" Young III, among others, to create Bounce TV, the first broadcast network tailored to African Americans, according to the Wrap.
King made the announcement Monday, saying his father “envisioned the day that African Americans would play major roles in entertainment within ownership, not just serve as entertainers on the stage or in front of the cameras.”
King went on, “That’s what makes this even more exciting to me as we embark on this new endeavor of an independently owned and operated broadcast television network featuring African Americans."
The 24/7 network, which is expected to launch this fall, targets African Americans, primarily between the ages of 25-54 , according to a statement. Programming will be a “mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more.”
Bounce TV has already worked out deals with NBC Universal Domestic Television Distribution, Sony Pictures Television and other entertainment groups to gain rights to a variety of titles that include comedies, musicals, documentaries and dramas, ranging from Spike Lee’s “Do the Right Thing,” to Jaime Foxx’s “Ray” to Denzel Washington’s “The Bone Collector.”
“I am proud that our network will deliver free programming exclusively for our under-served community and be accessible to all homes around the country and not just those who pay for television,” said Ambassador Young. “We look forward to Bounce TV entertaining African American viewers for many years to come.”
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