Sundance Day 1: A movie about movies
January 21st, 2011
09:17 AM ET

Sundance Day 1: A movie about movies

The Sundance Film Festival's first big buy is a movie about selling out. Isn't it ironic?

Morgan Spurlock's ("Supersize Me") latest project, "The Greatest Movie Ever Sold," is premiering at the 2011 Sundance Film Festival - which just kicked-off today in Park City, Utah - and rights to the documentary have already been snatched by Sony Pictures.

The film takes a long, hard look at product placement, marketing and advertising. And here's the kicker: The entire project was financed by - you guessed it - product placement, marketing and advertising.

Director Spurlock wrote the screenplay for "The Greatest Movie Ever Sold" along with Jeremy Chilnick. In the film, Spurlock uses humor and insight to shed light on the marketing process, placing cameras in the thick of intense pitch meetings and presentations.

By doing so, Spurlock exploits himself by intentionally selling out to the highest bidder. Audiences will witness Spurlock manage to secure the backing of major sponsors and promotions in order to create a blockbuster documentary, or the first-ever "docbuster."

Sony and Spurlock are hoping you'll part with your money and buy tickets when "The Greatest Movie Ever Sold" his theatres this April.

soundoff (17 Responses)
  1. Junior T

    Charles you're naughty but I like you !

    January 25, 2011 at 7:18 am | Report abuse |
  2. Junior T

    Hi Charles.

    January 25, 2011 at 5:51 am | Report abuse |
  3. Charles McGann. L

    kdfjr roldp spe374d Poo Poo.
    I am Charles McGann L. and I am gay.

    January 25, 2011 at 2:40 am | Report abuse |
  4. Eddie Von Son

    Get a job junior

    January 24, 2011 at 11:15 pm | Report abuse |
  5. Harry G

    I completely aggree Mr Abdula.

    January 24, 2011 at 11:13 pm | Report abuse |
  6. Mr Abdula

    Junior you're a complete joke !

    January 24, 2011 at 11:12 pm | Report abuse |
  7. Jazz man

    Ok Junior nothing done old bean.

    January 24, 2011 at 10:56 pm | Report abuse |
  8. Junior T

    I,M not getting them he changed sorry Jazzie.

    January 24, 2011 at 10:54 pm | Report abuse |
  9. Jazz Man

    Junior @ .47 please. How many ?

    January 24, 2011 at 10:52 pm | Report abuse |
  10. Kev Waldo

    Junior can I see that please ?

    January 24, 2011 at 10:50 pm | Report abuse |
  11. Junior T

    I just made .47 / .45 T/N AUD to a non-play . Untouched.

    January 24, 2011 at 10:46 pm | Report abuse |
  12. q

    Can't wait – love these crappy movies about movies!

    January 24, 2011 at 10:09 pm | Report abuse |
  13. BurgerKing

    I second that Ronald, and it would have devastated McD's and been the downfall of you and then I would rule the fast food world!!! Damn you, why didn't you kill him when you had the chance!

    January 24, 2011 at 6:41 pm | Report abuse |
  14. RonaldMcDonald

    His work bites. Super Size Me was just awful. The only thing that could have saved that movie is if he would have had a massive heart attack at the end and died. That would have made for a better ending and better world.

    January 21, 2011 at 5:20 pm | Report abuse |
  15. MoronGirlc#ck

    He would make a movie about selling out.

    January 21, 2011 at 5:12 pm | Report abuse |
  16. Kevin Greggs

    Typical Sundance film and typical acquistion. Nothing special with this announcement. Sundance has become most anti-maverick and predictable festival around. Same filmmakers getting the same deals. As Monty Python would say, "Time for something completely different."

    January 21, 2011 at 11:14 am | Report abuse |
  17. HMMMMM

    He does excellent work so yes I will go see his film!

    January 21, 2011 at 11:02 am | Report abuse |

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