FanSwarm: It's like Farmville for Marquee readers
October 28th, 2010
06:07 PM ET

FanSwarm: It's like Farmville for Marquee readers

You may be in luck the next time a celebrity gets involved in a major scandal. On Saturday, a new game will launch on Facebook that lets you earn points every time a star's name hits the headlines.

FanSwarm, created by Ayeah Games, is a "social reality" game similar to fantasy sports, according to the Hollywood Reporter. The team, however, is made of celebrities, and points are earned based on the buzz they are generating in tweets and on blogs.

"You can gain points by betting on Charlie Sheen's and Lindsay Lohan's crazy careers," explains Ayeah founder and CEO Doug Levin.

Gamers can compete on a smaller scale by building teams and leagues, and also earn extra points by playing trivia games and getting new celebrities accepted into the FanSwarm database.

The ultimate goal is to become the king or queen of the entire database, aka, the Swarm.

Levin came up with the idea for FanSwarm when he was searching for a site where he could vent about George Clooney losing out on an Oscar for "Up in the Air."

"The environment is a highly structured way for people to express themselves, and we encourage user-generated content," Levin says. "Leave a comment, get points, play with friends, map out your predictions about celebrities. Our research says people are interested in these ideas."

soundoff (6 Responses)
  1. Cristiano

    what a LOL xD

    November 9, 2010 at 7:29 pm | Report abuse |
  2. ABuchanan

    This is absolutely hilarious! It seems to be a cross between fantasy football, and foursquare. While it seems like a petty game, it cannot be denied that this will generate plenty of publicity- whether it's good or bad publicity, that is left to be decided. Even in the case of Charlie Sheen, this game still promotes some positive publicity, because, in the end, the most voted for celebrity (in a game of who can be the most wild and shocking) wins. So even If Charlie's actions are negative, his publicity gained from this game is more positive, because he is the "winner." It will be interesting to see if this game gains popularity or not. While I myself won't be getting involved and placing any bets, I must say, sounds more entertaining than farmville at least.

    November 1, 2010 at 3:45 pm | Report abuse |
  3. lol

    Unless this was for money, I wouldn't even bother. Just another way to try and convince people to actually give a hoot about silly celebrities.

    Might as well make a fantasy life... "will Bob get that prized job or will Jimmy get an A on his test?"

    October 29, 2010 at 9:15 am | Report abuse |
  4. j dedonato

    So beautiful........and such a fruit loop.....too bad

    October 29, 2010 at 6:15 am | Report abuse |
  5. Adrian Zupp

    Now THE IDIOT CULTURE has its own game

    October 28, 2010 at 6:55 pm | Report abuse |
  6. kiki

    I won't be playing this game. LOL

    October 28, 2010 at 6:15 pm | Report abuse |

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