Bieber launches unisex fragrance
October 26th, 2010
05:30 PM ET

Bieber launches unisex fragrance

Talk about the sweet smell of success! With hit records, a book, a doll line and a nail polish collection already under his belt, teen idol Justin Bieber is now set to launch his first unisex fragrance called My World.

WWD reports that the My World Collection will consist of scent-infused wristbands and dog tags available in designs such as Icon, Energy, Tour and Web. Sixteen-year-old Bieber tells the paper he was actively involved in developing the product.

“They actually brought me a bunch of stuff to smell today,” says the mop-topped star. “One of them smelled too young, too fruity. One was really good.”

With any luck, he'll follow in the footsteps of fellow singer Britney Spears, whose own fragrance collection has raked in millions. Not surprisingly, Bieber says he's a fan.

“I actually like the Britney Spears perfume on girls," he admits. "It smells good.”

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Filed under: Celebrities • Music • The Bieb

soundoff (51 Responses)
  1. what do you think she looks like on the other side of this computer right now? hahahaha

    May 19, 2013 at 7:44 am | Report abuse |
  2. Miyoko Bembry

    When Hubpages was launched, a new era of internet marketing was born. This new site, the brainchild of former Microsoft employees, was introduced as a social gathering place, a hobbyist site, and a portal for internet business owners. Hubpages is search engine friendly and provides all marketers with a substantial amount of guaranteed web site traffic. Too, Hubpages has enhanced the income levels of many affiliates including those who are associated with Amazon, eBay, Clickbank, and many others. Members can also add many features and other income sources such as RSS feeds, Google Adsense, email/list building programs, and blogs.,^.:

    http://calaguas.orgSee ya later

    May 19, 2013 at 7:41 am | Report abuse |
  3. Bieber Believer Forever!!

    OMG i am soo excitedd!!!

    November 2, 2010 at 7:26 pm | Report abuse |
  4. Kurt

    Ah the sweet smell of Salicylic acid. What a joke.

    October 27, 2010 at 4:11 pm | Report abuse |
  5. El Jefe

    The girl in the picture is not very cute...

    October 27, 2010 at 3:00 pm | Report abuse |
  6. ani

    i love justin bieber and i can' belive that he is not 16 years old i love justiiiiiiiin :*

    October 27, 2010 at 2:31 pm | Report abuse |
  7. Dawn

    Smell like a beaver?

    October 27, 2010 at 1:39 pm | Report abuse |
  8. Lawd

    mmm the smell of spaghetti-o's, axe body spray, and corn chips.....

    October 27, 2010 at 12:52 pm | Report abuse |
  9. stooge

    PF that's your outlook. i find it sad that they are parading this girl around like they are.

    October 27, 2010 at 12:45 pm | Report abuse |
  10. PF

    Lots of people out there ready to ridicule. Whether he's here for a long time or short time – he is currently on top and living his dream. We would want that for any of our children. Don't like his music – don't listen to it. Don't want the doll, the perfume or the nail polish – don't buy it. How many of your kids can play piano, drums, guitar and saxaphone? If he were an up and coming athlete would the treatment be the same? I think not. He has a lot of people behind him supporting him – I can't imagine any 16 yr old boy who wouldn't want to hear thousands of girls chanting their name. Normal kid if you ask me.

    October 27, 2010 at 12:39 pm | Report abuse |
  11. RUSH

    poster child for all the Peds out there

    October 27, 2010 at 11:41 am | Report abuse |
  12. Mok

    Nice – it will go nicely with her new hair conditioner

    October 27, 2010 at 11:36 am | Report abuse |
  13. phuckett

    ahahhhaahhhhahhhaaaaaaa. nail polish and now perfume!?? ok this just proves it is a female pretending to be male. when is she going to make gay p0rn?

    October 27, 2010 at 11:26 am | Report abuse |

    This kid is wayyyyyyyyyy over his beib-head! lol

    October 27, 2010 at 11:22 am | Report abuse |
  15. keith

    He passed on the one that smelled fruity? That's the one I figured he would have liked considering he is on the verge of stepping out of the closet

    October 27, 2010 at 10:20 am | Report abuse |
  16. Goldy Locks

    This porridge is too hot. This one is too cold. This one tastes like Justin Bieber's career: crap and over-exposure.

    October 27, 2010 at 9:56 am | Report abuse |
  17. Phil

    One day archaeologists in Central America will discover Mayan pictographs explaining their reasoning behind the end of the world being on Dec 21, 2012, with the translation referring to a connection between "Celebrities even worse than Justin Bieber to appear" and the need for the universe to cleanse itself..

    October 27, 2010 at 9:48 am | Report abuse |
  18. Fruit Fly

    It's a shame that he had to go into music just to launch his own cosmetic and frangrance line. I feel sorry for him.. Now he can finaly give up his music.

    October 27, 2010 at 8:58 am | Report abuse |
  19. jeff

    why would anyone want to smell like a pre pubescent teenager?

    October 27, 2010 at 8:28 am | Report abuse |
  20. Devara

    No thanks, I don't want to smell like flop sweat.

    October 27, 2010 at 8:21 am | Report abuse |
  21. Paul

    SERIOUSLY!!!???? This is the 2nd story about this wannabe in two days on CNN. I'm convinced that someone at CNN is either on his payroll or wants VIP access to him. GIVE IT UP CNN!!

    October 27, 2010 at 7:04 am | Report abuse |
  22. cydney

    How insensitive is it to be calling him gay as an insult? Have you no shame?

    October 27, 2010 at 7:03 am | Report abuse |
    • Keith

      how can someone be insensitive for calling someone gay when the person IS gay....geeez what rock have you been under that you can't figure it out like everyone else – this kid is screamin gay

      October 27, 2010 at 10:21 am | Report abuse |
  23. kq

    He's a very talented kid!

    October 27, 2010 at 3:15 am | Report abuse |
  24. Ariel

    Some of the commentators are so childish I'm surprised they bother to keep up with news at all. Yeah so he's being exploited. So hes young. Most kids his age look the same both boys and gils you people obviously don't realize that the differences only show well after puberty he's young, that doesn't make him gay.

    October 27, 2010 at 2:57 am | Report abuse |
  25. Justin Bieber's Colon

    I make the smells that make the whole girl sing

    October 27, 2010 at 1:51 am | Report abuse |
  26. WhiteKong78

    Hey Twinkle Toes I believe he's Canadian.

    October 27, 2010 at 12:46 am | Report abuse |
  27. samanthaz

    He is such a young kid. I personally think he is being "managed" too much by adults. I suppose putting his name to products is a good way to make big cash and invest, etc., while you are hot. However, he seems so rigid and controlled as time goes on. How will the teeny boppers relate to such an "adult Justin Bieber". It just feels so fake. He needs to loosen up and act like a teenager.

    October 27, 2010 at 12:44 am | Report abuse |
  28. Chris

    Don't give Justin a hard time. He is very talented and deserves the success he has found. It is the capitalistic moneymaking greed machine that is taking advantage of his name to sell all kinds of useless products.

    October 27, 2010 at 12:09 am | Report abuse |
  29. phil

    I smelled like a sweaty teenage boy once in my life, Don't really want to do it again

    October 27, 2010 at 12:02 am | Report abuse |
  30. Twinkle Toes

    This is why the rest of the world hates us. Sh!t like this!!!

    October 26, 2010 at 10:51 pm | Report abuse |
  31. BieberToolBag Inc.

    This kid is a chimpo. I will buy this and spray on the sack.

    October 26, 2010 at 9:50 pm | Report abuse |
  32. oldguy

    Lay off the kid. He's too young to know how he's being used. Address criticisms to his exploiters, please. PLEASE.

    October 26, 2010 at 8:17 pm | Report abuse |
    • Ben Waw

      Hey old guy, no I won't shut the f up, not when you are creeping me out by stickin up for a creepy 12 year old
      Dude you need to move out of your mom's basement

      October 27, 2010 at 10:09 am | Report abuse |
  33. Surf_Dog

    Nail polish line? You must be kidding? And, now a cologne/perfume. Ew de toilette indeed!

    This screams OVEREXPOSURE!!

    I don't think we have to wait too too long for when his star will start to fade.

    When you feel the ground shake, that will be Justin Bieber falling from the sky when his 15 minutes of fame are up. When he hits the ground it's going to hurt.

    When do the lunch box kits and bobble head dolls hit the stores?

    October 26, 2010 at 7:23 pm | Report abuse |
  34. the one goo

    gay. gay. gay. he looks like a girl. gay. gay.

    October 26, 2010 at 7:04 pm | Report abuse |
  35. Steven Seagal

    I wonder if Web will smell like a bunch of overweight, loser men who live in their parents' basement and pretend to be women in chat.

    October 26, 2010 at 7:02 pm | Report abuse |
  36. Steven Seagal

    I wonder if other lesbians will want to wear this lesbian's perfume.

    October 26, 2010 at 6:56 pm | Report abuse |
  37. The TRUTH

    Whatever fragrance you chose, Justin ... it won't be fruity enough.

    October 26, 2010 at 6:54 pm | Report abuse |
  38. BEN WAW

    just what I always wanted to smell like a no talent 12 year old

    October 26, 2010 at 6:51 pm | Report abuse |
    • oldguy

      Ben Wah: YahVohl.

      (I don't care what the correct spelling is so don't even think abut correct me, just shut the f up...

      October 26, 2010 at 8:10 pm | Report abuse |
    • Mikael

      OldGuy: so you don't care if you've got the spelling wrong. Fine. What about the definition? Usage here makes no sense.

      October 27, 2010 at 8:16 am | Report abuse |
  39. OH..... MY.... GOD!!!!

    I can barely type I'm so excited... I can't wait to smell like Justins balls!

    October 26, 2010 at 6:33 pm | Report abuse |
  40. JustinFan

    Okay omg I can't wait for the fragrance to come out! And omg maybe u should wear the Brittany spears perfume! LOL

    October 26, 2010 at 6:19 pm | Report abuse |
    • mc

      Screw Justin Beiber--now Heinrich Biber,that's the man (look him up on Wikipedia and get educated and get educated!)

      October 27, 2010 at 9:26 am | Report abuse |
    • clearblue99

      Bieber has some growing up to do still. Check this blog out:

      November 1, 2010 at 9:44 pm | Report abuse |

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