About that other big 'Idol' announcement...
September 22nd, 2010
01:57 PM ET

About that other big 'Idol' announcement...

"American Idol" is adding some big names for its 10th season, and Jimmy Iovine is one of them.

For those of you unfamiliar with Iovine, the Interscope Geffen A&M Records chairman has been a celebrated figure since the 1970’s, and has worked with artists such as John Lennon, U2, Eminem and 50 Cent.

Iovine joins "American Idol" as an in-house mentor, where he will lend his expertise and creativity to contestants backstage (Fast Company named him as one of the top 100 Most Creative People in Business this year).

“I’m looking forward to working as a mentor on the show, where I’ll work with the talent to help them develop and grow week to week,” Iovine said in a Fox press release.

"Idol" will go behind-the-scenes to show Iovine working with the contestants throughout the season. “This will also give the audience a deeper look into the artists’ abilities and give viewers more insight when making their choices,” Iovine said.

Interscope Geffen A&M will act as the distributor for "Idol’s" music, promoting and distributing albums from the finalists and winning contestants across the world.

The L.A. Times first reported that Iovine would be joining the cast of "Idol" back in August, speculating that his celebrated music background would make up for credibility lost when Simon Cowell left.

soundoff (56 Responses)
  1. beatsdrea8

    Hello,happy to know everyone here for the very first time! It is good forum, I was looking for something similar to this.

    July 7, 2011 at 7:20 pm | Report abuse |
  2. rj

    please tell me he is not gonna turn these ppl into more lady gaga types..... she's good in her own right but i just cant stand to watch her perform.

    September 23, 2010 at 9:38 am | Report abuse |
  3. shunnypea

    I love Iovine. As for the grammer lesson they have websites for that. Get a life

    September 23, 2010 at 9:21 am | Report abuse |
  4. LoJenk

    The SHOW is FAKE!!!


    September 23, 2010 at 9:16 am | Report abuse |
  5. Jay

    If you want to learn the TRUTH about how American Idol is rigged, check out this youtube video:


    September 23, 2010 at 9:14 am | Report abuse |
  6. Frank

    'Credibility' and 'Simon Cowell' have no business in the same sentence.

    September 23, 2010 at 8:20 am | Report abuse |
  7. MomOfSDG

    @Whitekong: I was mortified when a "journalist" recently wrote that some "frequents the club on occasion". Uh, yeah, sure. That makes sense!

    September 23, 2010 at 7:42 am | Report abuse |
  8. VF

    I believe that both Iovine and his wife were the driving force behind all of the "Very Special Christmas" albums to support Special Olympics. Artists were eager to work with him on this venture, not only because of his reputation in the music world, but because of his true support of this wonderful cause. The money made on this music made the difference in the lives of many. Well done!

    September 23, 2010 at 7:03 am | Report abuse |
  9. White Trash Jimmy

    Well, if Jimmy Lovine can't fix American Idol, maybe White Trash Jimmy can?

    September 23, 2010 at 4:41 am | Report abuse |
  10. Pug Love

    Who cares about American Idol when you can watch pugs eating ice cream?

    September 23, 2010 at 4:37 am | Report abuse |
  11. informed

    Initially I read this article to discover who this Iovine character was. Little did I know, I was about to receive the first grammar lesson I've had in 10 years. Thanks! I actually learned something semi-useful. My only complaint: quotation marks are not needed to enhance the importance of a word. Common misnomer.

    September 23, 2010 at 2:45 am | Report abuse |
  12. Bangzoomtodamoon

    Remember guys...the winner doesn't make them their money....it's the 360 deg marketing of everything involved with the shows that screams of green!

    September 23, 2010 at 2:34 am | Report abuse |
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    September 23, 2010 at 2:13 am | Report abuse |
  14. firstone

    what's funny about their search for another Kelly or Carrie is that these two don't even sell the way they used to. the industry is bad right now. Kelly's last two cds have not cross a million in the states. AI can put all these industry people in but they need artists that are consistent. the most recent consistent artist from AI is Adam Lambert, say what you want to say about him. he is always on the charts.

    September 23, 2010 at 12:59 am | Report abuse |
  15. David B.

    RE: "The Panda born in the 70s eats shoots and leaves."

    In this case you DO need to use an apostrophe: ...born in the '70s...." It represents the missing "19" in the decade.
    So it's either '70s or 1970s (no apostrophe).

    September 23, 2010 at 12:32 am | Report abuse |
  16. jorge

    Jlo and tyler uumm...let's see how it goes...cuz jlo its not a good singer and Tyler needs rehab..lol...

    September 22, 2010 at 11:42 pm | Report abuse |
  17. laura

    Great article! Thank you for informing us about him Natalie. I didn't know who he was but I am familiar with his work.

    September 22, 2010 at 11:06 pm | Report abuse |
  18. ghost writer

    The Panda born in the 70s eats shoots and leaves.

    September 22, 2010 at 10:28 pm | Report abuse |
  19. Tele

    Who really cares about AI anyway?! Does anyone really watch that show aside from the beginning where u c all those idiots make fools of themselves
    Courtesy of AI? Also that skinny geek should get some sort of make over....
    Oh and dumb forum to argue spelling... I can see that being jobless sucks for u bur instead of writing here Go apply for a job but not anything where you have to write!

    September 22, 2010 at 6:38 pm | Report abuse |
  20. Jack Phillips

    For many years now, Jimmy Iovine has had a magic touch. Who wouldn't love to work with him?

    September 22, 2010 at 6:19 pm | Report abuse |
  21. Johnny

    @not so fast re: apostropes.

    Yes, there is a standard. Appostrophes indicate possesion and form contractions. The end. 1970 doesn't own anything here, nor does the appostrophe replace a letter. This usage (although common) is wrong. The 'standard' is established by English grammar and is NOT a matter of preference. Argue it all you'd like, just hope you don't get edited or graded by someone who doesn't bend to the misguided 'common' usage.

    September 22, 2010 at 5:42 pm | Report abuse |
    • edtheeditor

      I am with Johnny. AP style guide agrees with him, too. I'm a newspaper editor. Johnny's right.

      September 22, 2010 at 6:15 pm | Report abuse |
    • Cleopaktra

      @ Johnny- I concur. I am an English teacher and it hurts to see the way people butcher English language on these forums/blogs.

      September 22, 2010 at 6:48 pm | Report abuse |
    • richard

      err, why are you spelling "apostrophe" as "appostrophe"? Apparently your pedantic approach to grammar doesn't extend to your spelling. Glad your supporters also seem oblivious to their own shortcomings whilst racing to point out the failings of others.

      September 23, 2010 at 8:38 am | Report abuse |
  22. Poetessa

    Really? Nobody thinks J-Lo and Steve Tyler will be good judges? I think anything is better than Ellen Degeneres.

    September 22, 2010 at 5:25 pm | Report abuse |
    • Christina

      I really like Ellen, but I have to agree with you. This was not her thing. I was really surprised that they asked her to do it. Last season was terrible. Hopefully they'll find better talent this year. I really miss the two David's.

      September 27, 2010 at 6:58 pm | Report abuse |
  23. Alex K R

    Meh...The only way I would have watched with Kara and Simon leaving would have been if Brett Michaels became a judge.

    September 22, 2010 at 5:14 pm | Report abuse |
  24. proud conservative

    I think he was married to Stevie Nicks for a short time in the early '80's. Much better choice than J-Ho.

    September 22, 2010 at 5:12 pm | Report abuse |
    • moonbeam

      Jimmy Iovine and Stevie Nicks were never married. They just dated for a couple of years. He talks about it in her VH1 Behind The Music episode. She got crazy on drugs and they broke up because of it.

      September 25, 2010 at 10:09 pm | Report abuse |
  25. cynthia

    One of Iovine's first projects in the music industry was working with Jimmy Crespo (former member and co-writer in Aerosmith) when he was in a band called Flame.
    Crespo speaks highly of him which is pretty rare in this industry.
    see – http://www.jimmycrespo.com

    September 22, 2010 at 5:05 pm | Report abuse |
  26. reality

    Your grammar is awful. Thanks for your horrible insight. Please don't watch. The show stinks.

    September 22, 2010 at 5:00 pm | Report abuse |
  27. Howie2g

    Why's isn't the first letter of his last name capitalized? lovine?

    Anyway, who cares, Jennifer Lopez sucks, Tyler looks like an elderly halibut and none of it helps or makes me want to watch.

    September 22, 2010 at 4:44 pm | Report abuse |
  28. reality

    Wow. Instead of reading and these lousy articles, you should be out finding a new job. Stop complaining and do something about it. Get up off your bottom and find your worth. You are awful. Whitekong? Really? Just awful.

    September 22, 2010 at 4:43 pm | Report abuse |
  29. whitekong

    @Annoyed: lol I wrote CNN after seeing how they butcher grammar on a daily basis. I'm underemployed as are many others out there. I could do a better job for less money. Don't "journalists" have to take english classes?

    September 22, 2010 at 4:32 pm | Report abuse |
    • jdoggy

      @whitekong: Yes, they do, and it's English classes, not english. Stay underemployed.

      September 22, 2010 at 4:44 pm | Report abuse |
    • moonbeam

      whitekong – you are right. Some of the articles here make me cringe with all of the bad grammar, horrific spelling and terrible proofreading/editing.

      September 25, 2010 at 10:12 pm | Report abuse |
  30. Kathy from No. VA

    Amazing choice, he's the brains behind SO many amazing artists pver many decades. I think he's perfect!

    September 22, 2010 at 4:06 pm | Report abuse |
  31. JoeNJ

    The only reason they brought in Jimmy Iovine is because they know Steven Tyler and Jennifer Lopez are going to be totally useless to the contestants as far as advice and constructive criticism goes.

    September 22, 2010 at 4:05 pm | Report abuse |
  32. Annoyed

    Hey Natalie, learn to use an apostrophe. It's 1970s, not 1970's. Have all the editors been fired on CNN or what??

    September 22, 2010 at 3:57 pm | Report abuse |
    • Not so fast

      There's no set standard for using or not using apostrophes in decades. It's a matter of preference, and I prefer using them.

      September 22, 2010 at 4:58 pm | Report abuse |
    • Nimrod

      Great observation, Annoyed. Writing isn't for everybody. It's an art form, which requires years of practicing if one is to master.

      September 22, 2010 at 7:16 pm | Report abuse |
    • Yes there is

      Yes, there is a hard and fast rule, and that is No Apostrophe. An Apostrophe is used to show contractions, omissions, or possession. It should never be used with decades. See the Chicago Manual of Style and the AP Stylebook.

      September 23, 2010 at 9:38 am | Report abuse |
  33. pet e

    Wasn't he Stevie Nicks boyfriend for a long time. I remember reading about it.

    September 22, 2010 at 3:57 pm | Report abuse |
  34. Missy

    Wouldn't it lend more credibility to the show to have him as one of the judges? I hope at the least this means they will be doing away with having the likes of Miley Cyrus being "mentors" on the show. Every little gimmick they introduce has meant less time for the kids to sing, and that's what it's all about. Keep it simple, Idol.

    September 22, 2010 at 3:55 pm | Report abuse |
  35. Sam

    I agree with beckyslife101. I'm familiar with much of Iovine's past work, and he will be a great choice for American Idol. Much better than Jennifer Lopez or Steven Tyler.

    September 22, 2010 at 3:53 pm | Report abuse |
  36. beckyslife101

    He also has worked with Bruce Springsteen, Stevie Nicks, Tom Petty, and Patti Smith. I think he's a GREAT choice.

    September 22, 2010 at 3:51 pm | Report abuse |
    • David Wood

      Are they kidding? "Who Is Jimmy Iovine"??????? Shaking my head. Only one of the greatest producers alive. I have one thing to say: STEVIE NICKS. So sad to see the greats unknown.

      September 23, 2010 at 7:49 am | Report abuse |
    • moonbeam

      Stevie Nicks rocks!

      September 25, 2010 at 10:06 pm | Report abuse |
  37. DennisB

    Geez, what year was she a Playmate?

    September 22, 2010 at 3:41 pm | Report abuse |
  38. BillyQ

    Iovine's wife (Vicki) was a Playmate of the Month and also wrote the "Girlfriend" books for mommies.

    September 22, 2010 at 3:08 pm | Report abuse |
    • moonbeam

      Jimmy and Vicki are either divorced or legally separated now.

      September 25, 2010 at 10:16 pm | Report abuse |
  39. Drazul


    September 22, 2010 at 2:29 pm | Report abuse |
    • John

      You must be sooo bored with your life that you actually clicked on an article you had no interest in and bothered to leave a comment like this. Sad lilttle feller.

      September 27, 2010 at 2:31 am | Report abuse |

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