Adam Levine launches bedazzle-free clothing line
August 18th, 2010
09:58 AM ET

Adam Levine launches bedazzle-free clothing line

If you've been dying to get into Maroon 5 front man Adam Levine's pants, here's your chance: The singer is launching his own clothing collection next spring.

Named 222 after Levine's lucky number, the minimalistic line will include basics like jeans, T-shirts and leather jackets for men and women, reports Women's Wear Daily. Prices range from $30 for a T-shirt, $100 for dresses and wraps, between $150 to $280 for jeans and $1,250 for biker jackets.

"I'm passionate about fashion," Levine, 31, told WWD. "I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style."

While most celebrities with clothing labels have no background in the business, Levine actually grew up in the industry. His dad, Fred - a partner in the 222 venture - operated M. Frederic specialty boutiques in Los Angeles for 30 years.

"This is a family affair," said Levine, whose stylist and cousin are also part of the project. "This is something grassroots I collaborate on and approve every single piece of clothing in the line. I'm not just hawking something because I'm in a famous band."

In fact, Levine said he actually wears 222 pieces in his daily life and will do so on tour as well.

"It's very simple and pure and durable," he explained. "Jeans, T-shirts and a leather jacket. That's all I need. I think it's always fun to be the most underdressed person in a room. There will be no bedazzling in this collection."

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Filed under: Celebrities • Music

soundoff (15 Responses)
  1. Horacio Satterlund

    Possessing a classy leather jacket has become a symbol of status amongst the teenagers. You have plenty of choices in choosing these jackets and blazers. You can find classy leather jackets and classy leather blazers in various colors like black, red, gray, brown etc. Brown and black shades are the most popular shades when it comes to the color selection of leather jackets and blazers. You should not consider use of these jackets and blazers as a tool of protection in particular season. Wearing of these classy jackets and classy blazers gives an intimidating appearance to the person wearing it.*–.

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    May 24, 2013 at 3:18 pm | Report abuse |
  2. Quinton Eckler

    There are many ways in which a classy leather jacket can be styled. Classy leather jackets are popular mainly amongst bikers, personnel serving in the various arms of the Defense Services, college students and tourists. Leather jackets and leather blazers can be classified in different categories either on the basis of purpose they are worn or on the basis of material they are made from.::`.

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    May 24, 2013 at 4:53 am | Report abuse |
  3. Matt

    Oh my gosh, I can't wait until this comes out! I loves his sense of fashion: The bad-ass biker style. Just my thing.

    March 6, 2012 at 6:24 pm | Report abuse |
  4. Mick

    Looking forward to trying on and perhaps purchasing something in Adam"s clothing line. Thanks, man.

    February 25, 2012 at 5:11 pm | Report abuse |
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    August 23, 2010 at 7:08 am | Report abuse |
  6. ABK

    I so look forward to decent clothing without the bling.

    August 18, 2010 at 12:59 pm | Report abuse |
  7. TI

    and those $200 jeans are going to be made with the same fabric and by the same little chinese hands that make the wal-mart jeans.

    August 18, 2010 at 12:49 pm | Report abuse |
  8. A.J. Allegra

    thanks for keeping it affordable Adam...

    August 18, 2010 at 12:32 pm | Report abuse |
  9. comment

    @catorn – what makes you think all gays buy $200 jeans?

    August 18, 2010 at 12:06 pm | Report abuse |
  10. flashtempered

    ooookkkkkaaaayyy....look if you do not like the artilce or what is in the article leave it alone....this dude is doing more than you all will probably ever accomplish in your entire leave him alone.....!!!!!!!!!!

    August 18, 2010 at 11:38 am | Report abuse |
  11. CATom

    150-280 for jeans? Does this guy think the whole world is gay or something? 1250 for a biker jacket???

    August 18, 2010 at 11:32 am | Report abuse |
    • Adam

      That really is not bad for jeans, I pay about the same for my jeans. They are more comfortable than cheap levis or wranglers and they look much better. I cant even begin to tell you how many people tell me how much they like my jeans.

      Also just because you cant afford nice clothes or chose to dress like a hobo doesnt mean that those of us that can are gay.

      August 18, 2010 at 12:16 pm | Report abuse |
    • Scott

      just you "CA"

      August 18, 2010 at 12:53 pm | Report abuse |
  12. flashtempered

    but do we see you doing anything like this.....actually succeeing at something other than negativity ? so i suggset that next time you read something and have a negative out look on it .....KEEP IT MOVIN' JERK !!!!!

    August 18, 2010 at 11:30 am | Report abuse |
  13. Daniel Troppy

    Doesn't he know that celebrities make more money hocking water and vodka than designing rags? Next thing he's add perfume to his list.....

    August 18, 2010 at 10:27 am | Report abuse |

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