May 26th, 2010
08:57 AM ET

Ellen launches new record label

Future pop stars of the world: You need to be on YouTube.

Greyson Chance, the kid with a viral YouTube video of his “Paparazzi" cover, has gotten a record deal with none other than Ellen DeGeneres, as she'll announce on her show today.

For all of those who wondered if Chance was Justin Bieber 2.0, it looks like he might be. And yes, you read that correctly: DeGeneres has created her own record label, all because of Chance.

“Greyson … inspired me to start a record label called eleveneleven,” DeGeneres says on her show. “He is my first artist and we are making a record together.”

The 6th grader appeared on DeGeneres’ show about two weeks ago, and since then, the views of his video have skyrocketed to more than 30 million. Chance will be back on her show today to perform his original song, "Broken Hearts," and to talk about what it’s like to become suddenly famous and also land a record deal before exiting puberty. In a word, as Chance tells DeGeneres, “It’s awesome.”

DeGeneres added in the statement that she plans to continue using her show to find new talent to add to the label, as she did with Chance. (Like we said earlier, get on YouTube!)

Filed under: American Idol judges • Celebrities • Ellen DeGeneres • Music

soundoff (53 Responses)
  1. tennis rackets for sale ireland

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    January 5, 2012 at 2:12 am | Report abuse |
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    August 8, 2011 at 5:53 pm | Report abuse |
  3. music

    integrated Mc

    July 10, 2011 at 10:01 pm | Report abuse |
  4. Detox diet 

    ellen degeneres and tyra banks are two of my favorite talk show hosts:'~

    October 18, 2010 at 1:45 pm | Report abuse |
  5. Julian Cooper

    Ellen Degeneres – the best TV show host ever, love ya Ellen~.-

    October 1, 2010 at 7:02 am | Report abuse |
  6. Diva

    I think this is great if you find a true talent. Great move..

    May 31, 2010 at 11:39 am | Report abuse |
  7. Not sure

    I'm not sure what the deal is with this kid. My wife raves about him and is always watching that horrible "Paparazzi" video this kid has on YouTube. I've watched it and thought he was horrible. Maybe it was just the song? Maybe he has better stuff out there? Hopefully, he can come out with some good songs and stop singing those garbage lady gaga songs.

    May 27, 2010 at 4:37 pm | Report abuse |
  8. CAlvin

    Oh yeah, she is qualified to start a record label. Maybe she'll sign that new band, "Fine Young Lesbians"...

    May 27, 2010 at 4:07 pm | Report abuse |
  9. Travis + Julie

    So awesome!!

    Travis + Julie
    Pop Duo Nashville, TN

    May 27, 2010 at 3:50 pm | Report abuse |

    So he will be coming out with an album called Greyson Chance – Other people's greatest hits? Give me a break, this is so stupid that this kid would even be signed...and Ellen record lable now...again stupid,

    May 27, 2010 at 3:48 pm | Report abuse |
  11. Dmanero

    April fools is long over, what in the world does Ellen even know of music, let alone if it's any good. She's a joke anmd even with Ellen on the AI the show is still going under and her label probably be the laughing stoke of the industry.

    May 27, 2010 at 3:06 pm | Report abuse |
  12. ian

    One season on American Idol repeating Randy Jacksons comments makes not a record exec.

    May 27, 2010 at 3:04 pm | Report abuse |
  13. Fred

    Where does it say on this post that this is a non-profit venture to support Justin Bieber wannabes?

    May 27, 2010 at 2:49 pm | Report abuse |
  14. Rufus

    Hey, Randy took new comers under his wing, so did Simon. It was just a matter of time for Ellen.

    May 27, 2010 at 2:15 pm | Report abuse |
  15. Steve

    I guess if she owns some music she can stop stealing it?

    May 27, 2010 at 1:25 pm | Report abuse |
  16. Evelyn

    Great move Ellen!!! Way to go. My daughter played that video clip for me of the little boy signing and to me he sounded a lot better than Lady Gaga....

    May 27, 2010 at 1:22 pm | Report abuse |
  17. PrettyAngel

    Okay, what does President Obama have to do with Ellen? there's no comparison there. I'm so sick of everyone hating on President Obama, he is doing the best that he can for a country that was already messed up before his administration moved in the WHITE HOUSE. People in the USA need to to stop the racism and learn how to stop hating and work together. We all have to live on this planet earth together. It would be nice if they could send all of the HATERS to MARS without a return flight.

    May 27, 2010 at 12:47 pm | Report abuse |
    • countryfan

      AMEN! How does one turn an article about Ellen & her record label into a diatribe about Obama and illegal immigration???

      May 27, 2010 at 2:48 pm | Report abuse |
    • bobbyg

      Hey Pretty Angel ...Wake up. Obamanation is the worst president we've ever had. Period. Pull your liberal head out of the sand and wake up. we the people of the USA have been lulled asleep by our materialism thinking the politicians were on our side. Guess what, they don't care about us and because of that, OBAMA comes along and has the ability to do whatever he wants because were all too busy playing with our debt ladened toys and over mortgaged lifestyles. The tide is turning though...and OBAMANATION and his cronies are on their way out! BTW, Ellen, good for you! 🙂

      May 27, 2010 at 3:01 pm | Report abuse |
    • ArtPal

      'Hating on him'? What the heck does that mean. By the way, sending the haters on a one way trip to Mars would kill them. That sounds a bit, uh, hateful.

      May 27, 2010 at 3:08 pm | Report abuse |
    • wrappedup

      You can't fix stupid PrettyAngel. Good on you for trying though.

      May 27, 2010 at 4:23 pm | Report abuse |
  18. PrettyAngel

    I love Ellen and yes she does help a lot of people. Way to go Ellen and keep up the great work. I love you.

    May 27, 2010 at 12:30 pm | Report abuse |
  19. Knew It

    Ahhh, I knew this was her next step. Bravo for her! If she's smart, the next person to sign is Crystal, Siobhan & Katie. Katie's voice has always been great but her presence on stage last night has improved/matured.

    May 27, 2010 at 12:26 pm | Report abuse |
  20. Jeff Rycher

    Wow, what wonderful news! Makes me happy.

    May 27, 2010 at 10:30 am | Report abuse |
  21. Big Al

    Sooo.... Ellen now thinks that she qualifies to launch a music label by simply cracking a few jokes on American Idol. Oookay.

    By the way, there is nothing wrong with helping others. I just thought that Ellen would be one of the last persons on earth to launch a record label. It's like when Obama suddenly sends a few National Guard to secure the border when Arizona has been doing much more to secure our borders already.

    May 27, 2010 at 10:22 am | Report abuse |
    • TT

      She's not writing the songs she starting a label.

      May 27, 2010 at 3:29 pm | Report abuse |
    • jane

      Not sure we needed the political comment but WHAT-EVER!

      May 27, 2010 at 3:46 pm | Report abuse |
    • Seriously!

      She doesn't need to be qualified to do anything – she has the celebrity profile, and is smart enough to let the people who know what they're doing to run the show. Same as Obama. Can't believe how this got political – laughing my eenie meenie minie moe butt off 🙂

      May 27, 2010 at 4:19 pm | Report abuse |
  22. Jessica

    I think this is a great move by Ellen, I have no doubt she'll staff her record label with people in the industry who have talent – but more importantly heart. She's not looking to make money, just helping this kid out – and frankly I think she's probably worried that if she fed this kid to the wolves of the industry, they'd make him into Bieber2.0 He's not like Bieber aside from the (not a fan) haircut. His voice is different, his style is different, his sound is less pop and more poignant. He's not talking about "eenie meenie miney moe lovers" but heartbreak and soul crushing exerpiences...AT 12! and I guarantee that bieber's not writing his own stuff. Im sure there people who wish Lady Gaga would be less "out there" and more pop, like spears...but she's a trend setter, she's a scene-shaker. This kid doesnt want to be bieber2.0, he wants to be Greyson Chance!

    May 27, 2010 at 10:19 am | Report abuse |
  23. lauratj

    Ellen is generous & has the sincerity to "give back" to others . It not easy getting into any industry–let her do it. Muscic brings joy,so ENJOY !! Peace to all

    May 27, 2010 at 8:01 am | Report abuse |
  24. Tom

    Big whoop...

    May 27, 2010 at 5:59 am | Report abuse |
  25. Golden Boy Network

    This kid is great

    May 26, 2010 at 5:07 pm | Report abuse |
  26. Brad

    LORD HELP US!!!! She can't even pick out good singers on IDOL. I am sure she will sign someone. Go back to your talk show and be happy!

    May 26, 2010 at 4:53 pm | Report abuse |
  27. Rationale

    God, the musci industry is terrible now, and Ellen has already made it worse

    May 26, 2010 at 2:41 pm | Report abuse |
  28. Bre

    What is wrong with you people...she is helping others...why is this so wrong? What have you done to help others today? She does it everyday. If you would stop judging her, you may be able to all the good she does. Thank you Ellen. God bless and keep doing what you do.

    May 26, 2010 at 1:04 pm | Report abuse |
  29. Head Diva In Charge

    You can tell she is a music lover, doesn't matter if you think she is "good" for Idol. Congrats to her!

    May 26, 2010 at 12:56 pm | Report abuse |
  30. LouLou

    Ellen needs to get the PS22 chorus (Graniteville, NY) to make a record!! They are all over youtube, and have had several blurbs in major netowork shows! Search them on youtube or read their teacher's blog here:

    May 26, 2010 at 12:37 pm | Report abuse |
  31. noudidnt

    Matt, what do you know about commenting maybe you should stay in your smokey trailer and steal internet service from your neighbor. What up with all the judgment. Stop hating, she helps people every day I can guarantee that is way more than you haters do!

    May 26, 2010 at 11:34 am | Report abuse |
  32. matt

    What does she know about music? What a joke, this lady, Ellen Degenerate needs to go do some stand up and stay in those smokey clubs where she belongs.

    May 26, 2010 at 10:38 am | Report abuse |
    • Barb

      You are an idiot. Maybe you could call your record label "I'm a stupid toad"

      May 26, 2010 at 12:10 pm | Report abuse |
    • Bre

      As i am in Iraq...fighting in the forces which protect our country and our way of life... i will try not to think of people like you...because if i did, i would go AWOL. Get over yourself. She is helping others.... that is all.

      May 26, 2010 at 1:09 pm | Report abuse |
  33. E-Dawg

    Great move Ellen! Greyson is far more talented than Justin... Plus as you see, owning your own recording company can line your wallet well...

    May 26, 2010 at 10:37 am | Report abuse |
  34. juliana hey EVERYONE take just 2mins to watch this video on youtube! its so cutee! i PROMISE everyone who watches it will fall in love with it and will wanna show everyone they know! check it out for yourself and see what im talking about!

    May 26, 2010 at 10:32 am | Report abuse |
  35. ohnoooo

    What's She gonna call it?......"Lickity Split Records" perhaps?

    May 26, 2010 at 10:17 am | Report abuse |
  36. ohnoooo

    What's She goona call it?......"Lickity Split Records" perhaps?

    May 26, 2010 at 10:16 am | Report abuse |
    • Bigbill427

      Two Can Chew..

      May 26, 2010 at 10:33 am | Report abuse |
      • noudidnt

        You are an idiot!!!!!!!!!!!!

        May 26, 2010 at 4:40 pm | Report abuse |
        • noudidnt

          More to the point Bigbill427 you are an idiot!!!!!!!!!!!!!!

          May 26, 2010 at 4:41 pm | Report abuse |
    • TC

      Grow up. It's uneducated and childish remarks like this that are not only unnecessary, but also detrimental to common decency. Good for Ellen for trying to help make people's dreams come true who would otherwise not have an outlet.

      May 26, 2010 at 10:50 am | Report abuse |
  37. let's be real

    For all you Bieber fans... want real talent? Chance is the right choice. Although having Ellen help him out, not sure if that's the best choice although intentions are right.

    Ellen, bring the Korean Pop to the USA please...

    May 26, 2010 at 9:57 am | Report abuse |
    • donn Eastabrooks

      WOW, That is what GOD wants! He wants all to help out. Even if Ellen taste aren't right! I have TV Scripts and I have gotten any help offer at all! Here is this Chance and only 6 and BANG Ellen helps out I wasted 10 years on CRAP friend= ZERO HELP! So you tell me?

      May 26, 2010 at 10:52 am | Report abuse |
    • let's be real

      I have no idea what you are saying.

      May 26, 2010 at 2:08 pm | Report abuse |
    • Jessica

      was that english?

      May 27, 2010 at 10:13 am | Report abuse |

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