April 22nd, 2010
12:18 PM ET

CBS mourns loss of executive

The man who helped make CBS “America’s Most Watched Network" has died.

The network confirmed to CNN that Ron Scalera, executive vice president and creative director of the CBS Marketing Group, died suddenly on Wednesday in Los Angeles.  He was 49.

Scalera was credited with helping to make the network successful through his creation of branding and launch campaigns for many of CBS’ top series, including the "CSI" franchise, "NCIS," "The Big Bang Theory," "The Good Wife" and, most recently, "Undercover Boss."

"It is a day of profound sadness, shock and loss at CBS," said Leslie Moonves, president and chief executive officer of CBS Corporation, in a statement.  "We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives.”

“The creativity, energy and passion Ron put into his work will be sorely missed – from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion,” Moonves said. “The level of admiration and respect he has here is exceeded only by the number of close friends who will remember a wonderful person who did everything at full speed, energizing and inspiring those around him.”

Formerly Senior Vice President, On-Air Promotion for FOX Broadcasting Company, Scalera was involved with sales promotion, affiliate promotion, network creative services and all special events, including affiliate meetings and upfront presentations at CBS.

Filed under: television

soundoff (31 Responses)
  1. joseph a neigel

    Ron's death comes on the heals of his dad, Ron Scalera, Sr. it has only been 2 years and now both are gone. if you think Ron, Jr. was great you should have known his dad. I think he taught Ron all he knew including being a nice person. Ron, Sr. grew up in Lyndhurst, NJ an Jr. was both and raised in Newark, before moving to Lincoln Park, NJ. Two creative giants have fallen but their memories will live forever in the minds of their friends.

    April 23, 2010 at 3:50 pm | Report abuse |
  2. Crom

    Not sure if its that easy... I seen a bunch of CSI people over around his office and home... might be something more to it.... but ya he had a sense of humor also... may his life be celebrated even in death.

    April 23, 2010 at 3:14 pm | Report abuse |
  3. R. Nero

    He is the reason I fell in love with the CSI franchise, especially Horatio Caine. My condolscenes go out to his family. So young. Very sad. God Bless Him.

    April 23, 2010 at 1:35 pm | Report abuse |
  4. John White

    Too bad the good die too soon. He was one of the reasons my family watches CBS about 85% OD the time. Have a good trip Ron!

    April 23, 2010 at 10:29 am | Report abuse |
  5. Eve Lynne

    So young – so sad.

    April 23, 2010 at 9:53 am | Report abuse |
  6. Cynthia R.

    Wow, so young.

    April 23, 2010 at 9:37 am | Report abuse |
  7. Douglas Solomon

    Everyone dies "suddenly." The proper statement would be he died unexpectedly

    April 23, 2010 at 8:49 am | Report abuse |
  8. Stephanie

    I love him for The Big Bang Theory. That's one of the best shows on television.

    April 23, 2010 at 8:19 am | Report abuse |
  9. peteapayne

    That's sad news when your only 49 and been so successful and created a different selection of tv shows that have done well. Im going to be 49 soon and that's pretty scary to die so young.

    April 23, 2010 at 8:09 am | Report abuse |
  10. Dwayne

    Golly, he was way too young to Croak.

    April 23, 2010 at 3:06 am | Report abuse |
  11. Joe Cipriano

    God Bless Ron. He always had it all...stunning talent, he was a loyal friend to so many, he had a loving wife and beautiful children. We will miss his smiling face.

    April 23, 2010 at 2:02 am | Report abuse |
  12. Lemmy77655

    I love you, Les Moonves!!!!!

    April 23, 2010 at 12:02 am | Report abuse |
  13. Chad

    We have all lost someone very special. Bless his family and friends.

    April 22, 2010 at 11:15 pm | Report abuse |
  14. stacy

    sorry for your loss.

    April 22, 2010 at 9:44 pm | Report abuse |
  15. Dr. Fodali

    Ron will always remembered in his reruns in the heavens, in addition to all the money he made.

    April 22, 2010 at 9:18 pm | Report abuse |
  16. De Long

    Very sad to hear, did not know him ; but love the programs he offered the CBS network and the public with entertainment.

    Prayers to him and his family left behind. 🙁

    April 22, 2010 at 8:31 pm | Report abuse |
  17. zunedog


    April 22, 2010 at 8:03 pm | Report abuse |
  18. car2oongirl

    Ron was an amazing, amazing person. I will never forget that laugh. My heart goes out to him and his family.

    April 22, 2010 at 7:39 pm | Report abuse |
  19. donna

    i will always rember him in reruns

    April 22, 2010 at 7:23 pm | Report abuse |
  20. Ralph

    This stinks! Ron was a man of amazing talent and passion for his family and his work. He will be sadly missed.

    April 22, 2010 at 4:45 pm | Report abuse |
  21. Rachael

    Ron was a fantastic guy and a great collegue. He will be missed. He was full of life and energy and put his all into everything he did. God bless his family, especially his wife and children. Rest in peace old friend.

    April 22, 2010 at 4:27 pm | Report abuse |
  22. Laurie

    Thanks Mr. Scalera for all you creativity. I am a great fan of CSI, NCIS and (new) Undercover Boss. My prayers go out to you and your family. I know you will be missed. God Bless !!!!

    April 22, 2010 at 3:24 pm | Report abuse |
  23. SoCalT

    Thank you CBS, for having this wonderful man with your network in such an important position. He really achieved some great things for TV. I have been a huge "CSI" fan for several years. Mr. Scalera will be missed.

    I particularly loved "Undercover Boss". It's one of the best reality shows that came to air.

    April 22, 2010 at 2:40 pm | Report abuse |
  24. TVaholic

    He creativeness has entertained me many evenings. Thank you for all you did, you will be missed! Thoughts and prayers go out to family and friends!

    April 22, 2010 at 2:36 pm | Report abuse |
  25. bandjammer

    That is sad. He helped make me laugh many nights.

    April 22, 2010 at 2:31 pm | Report abuse |
  26. Regina

    It's very sad. But what killed him at the age of 49?

    April 22, 2010 at 2:25 pm | Report abuse |
  27. RENEE


    April 22, 2010 at 2:24 pm | Report abuse |
  28. SCRAPsupply

    Thats too bad!!

    check out

    April 22, 2010 at 2:14 pm | Report abuse |
  29. Geri

    The loss of talented people is always a shame.... Geri

    April 22, 2010 at 1:39 pm | Report abuse |
  30. omg

    God Bless him and his family. May the heavenly father bless all of you. In Jesus' Name, Amen!

    April 22, 2010 at 1:22 pm | Report abuse |
  31. jan


    April 22, 2010 at 12:57 pm | Report abuse |

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