March 8th, 2010
10:07 AM ET

Conan O'Brien makes Twitter celebrities in his spare time

In between eating spectacular McDonald’s fries in Culver City and applying for jobs at office suppliers and home improvement stores, former “Tonight Show” host Conan O’Brien has been busy turning an everyday Twitter user into an overnight celebrity.

Sarah Killen, 19, was enjoying peanut butter, gummy candy and her general button-y loveliness in relative Twitter obscurity until O’Brien decided that she would be the first person he would follow on March 5. Within 24 hours, Killen, also known as @LovelyButton, was an Internet star. At the time of this posting, her followers had swelled to more than 16,000, and the girl just started tweeting in late February.

The recently engaged Michigan resident told MTV News that O’Brien asked for permission to follow her – and tweet about it to all 580,000 plus of his followers – over MySpace.

“I didn't take it seriously until I saw my name on his Twitter,” Killen said in the Skype interview, “and then I was like, 'Oh, my god.'”

Being O’Brien’s one and only on Twitter has its perks: Killen’s gotten wedding planning advice as well as a free MacBook and Web cam from a kindly fellow who helped her out when her old Web cam was on the fritz.

And there’s no need for jealousy: @ConansMonkey is looking for someone to follow on Twitter too; that’s gotta be worth at least some free bananas. As Killen pointed out in her Twitter feed, sometimes randomness pays off.

Filed under: Late Night comedy • television

soundoff (18 Responses)
  1. KevBot

    actually conan got roughly the same number of viewers on Tonight Show as Late NIght, the problem was his audience didn't expand at all. He kept 1.5-2.0 million viewers per night. NBC didn't give him time, they moved L&O, divided the fan base with Jay @ 10, had they let Jay go, kept L&O at its old time, Conan would've at least been neck and neck with Letterman if not ahead
    But here's looking forward to Ferguson taking Leno down once he replaces Dave

    March 11, 2010 at 12:47 pm | Report abuse |
  2. bnut

    nireyaj – Get a life.

    March 11, 2010 at 9:53 am | Report abuse |
  3. patrickhaake

    Over Myspace...going for the Fox biz.

    March 10, 2010 at 8:15 pm | Report abuse |
  4. nireyaj.

    Conan failed to get his LN fans to come to TTS when he hosted it. That is not Leno's, Zucker's, or anyone else's fault but Conan's. I get Conan's humor, and do not like it. The same is true of most TTS viewers, who left rather than watch Conan ruin it. If all the LN fans that Conan thought he had would have watched him on TTS, Conan would still be on TTS. Those alleged Conan fans, from LN, did not really like Conan enough to follow him to TTS. They watched whatever was on then-in the LN slot...him when he was on, and others when he was not on. They were fans of watching lame comedy at that hour. they were not fans of Conan, as he thought they were. When Conan was not on in that hour, they stayed there and watched others rather than seek out Conan on another show in another time slot. True Conan fans would have followed him to any slot/show...but Conan's fans did not follow him...because they were not really fans of Conan. Now all the studios know that, and know that Conan has no drawing power. Neither Fox, or anyone else, will hire Conan now, as they do not want him to lose them 51% of their audiences as he cost TTS 51% of it's audience. Leno never failed in TTS, never cost it 51% of it's audience, and he MADE NBC $40,000,000.00 in the same time that Conan LOST $5,000,000.00 for NBC, ALONG WITH 51% of it's audience. Conan was dumb enough to believe his own press...which was 98% BS to begin with. The LN time slot had some fans, and The Masturbating Bear had some fans...enough to keep Conan working on LN. When Conan left the LN time slot, and did NOT take TMB with him to TTS, 'his' LN fans had no reason to watch him on they didn't. 'Nuff Said.

    March 10, 2010 at 5:39 pm | Report abuse |
  5. GoSharks

    Sky- 100% agree

    March 10, 2010 at 3:10 pm | Report abuse |
  6. Sky

    nreyaj and moon627 – If you are unable to see the humor that Conan provides, you probably don't get 99% of the most popular comedians today.

    Conan did not "fail" at the Tonight Show. NBC did.
    They lead into his show with the worst lineup in the history of prime time television. They threw the man who had already failed at the Tonight Show up in a time slot that ran almost right before him.

    I was one of the many viewers of "The Tonight Show" for decades, that was chased over to ABC by the NBC bad-lineup prior to the move. I enjoy Conan, so after the move if I left the tv on at all, I would switch back to NBC just to catch him, but most of the time, I just turned off the television and grabbed a book or went to YouTube. It was not a protest against Conan, it was a protest against the insanity that NBC has shown lately.

    They suck. Totally.
    Their early morning programming is about the only decent programming they have.

    March 10, 2010 at 7:35 am | Report abuse |
  7. steve segal

    Conan's funnier than Kimmel, Colbert, Leno, and even Letterman. Big jaw's ratings are dipping already. Nuff said

    March 10, 2010 at 3:25 am | Report abuse |
  8. mushymushroom

    what a lucky girl..! I miss conan... 🙂

    March 9, 2010 at 8:33 pm | Report abuse |
  9. ironman1

    conhead the only loser to screw up the tonight show just go back under your rock conhead no one cares about you any more

    March 9, 2010 at 6:26 pm | Report abuse |
  10. nireyaj.

    Conan O'Brien...didn't he used to be on TV...until he left a successful gig, and his Late Night fans refused to follow him to The Tonight Show? He should have stayed where he was.

    I bet that Twitter doesn't pay as well now as NBC used to. I wonder if Fox, ABC, etc, will be anxious to lose half of their audiences, and millions in ad revenues, by taking Conan on board. I doubt it. Some-in TV-used to think that Conan had the power to draw young viewers, but they now know otherwise. He couldn't even draw his old Laten Night fans over to The Tonight Show. How will he draw them to Fox/etc? The Conan fans only watched him on Late Night because he was the edgiest, most spastic, druggiest-like, thing on in that time slot. Once he was no longer on in that time slot, his 'fans' watched Colbert, or whatever. They couldn't be bothered to change time slots to watch they didn't love him as much as he thought they did.Now that Fox/etc know that, they will be reluctant to hire Conan in the fall...or anytime.

    March 9, 2010 at 2:55 pm | Report abuse |
  11. michael

    Can't wait for Coco to return to TV from his six-month "suspension".

    March 9, 2010 at 12:25 pm | Report abuse |
  12. Hillary Ann

    Conan's the BEST!! He should have a show about trying out new jobs cause he's hilarious!!

    March 9, 2010 at 11:33 am | Report abuse |
  13. Cashe18

    He has a great following. HE is good funny.

    March 8, 2010 at 10:51 pm | Report abuse |
  14. moon627

    This is exactly why Conan failed on The Tonight Show

    Not funny ...

    March 8, 2010 at 6:53 pm | Report abuse |
  15. Courtney

    i'm jealous. it's like winning the lottery.

    March 8, 2010 at 1:23 pm | Report abuse |
  16. virtualtaker

    That is another reason why Connan is a genius...

    March 8, 2010 at 1:00 pm | Report abuse |
  17. Head Diva In Charge

    At least Conan is filling his free time.

    March 8, 2010 at 11:47 am | Report abuse |

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