January 8th, 2010
09:28 AM ET

'Life Unexpected' debuts online

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It’s still slow going, but network television is finally starting to catch on that the Internet is where all the cool kids hang out.

The CW, home of “Gossip Girl,” “90210” and “Melrose Place,” is putting a teaser for its new show “Life Unexpected” online a week before the show debuts on January 18.

Starting on January 11, the first ten minutes of the show, about a 15-year old foster child moving back in with her biological parents, will be posted on all official CW fan pages including the network's Facebook page, which has 5.4 million fans.

This is a stellar move for the CW to breathe life into the show before it hits the air. Last fall, the network canceled the Ashton Kutcher produced drama “The Beautiful Life” after only two episodes.

Kutcher blamed the show’s weak ratings on the fact that no one knew it was on the air. The hour-long scripted show about the trials and tribulations of up-and-coming models now has a larger fan base for full length episodes that have been posted online than it did on terrestrial television.

Now let's see if a reverse strategy can work for "Life Unexpected."

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Filed under: television

soundoff (2 Responses)
  1. Cilia

    @Bob, they make you barf? what a weak stomach you must have to be so distraught over a show that has no impact on your life. Try crying next time, it's less disgusting and won't destroy your teeth, you whiner.

    January 11, 2010 at 1:49 pm | Report abuse |
  2. Bob

    This show's entire premise is so tired and obvious it's mind boggling. A girl suddenly shows up on your doorstep and declares she's your long lost daughter! Of course she'll end up being indifferent and resentful at first, and your head will reel at the thought of being a parent but you'll all make it work. And so this unconventional little family will laugh, and live, and love. Ah, what a fresh and exciting concept. I swear, every time one of those commercials comes on and that woman's eyes get all teary and her lip quivers as she says, "We can give her the one thing she's never had. We can love her", I start to vomit. I had to go to the doctor and he told me the commercial was so sappy I had contracted diabetes. I think I should sue. Try again CW.

    January 9, 2010 at 11:12 am | Report abuse |

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