December 22nd, 2009
05:13 PM ET

Chef Jamie Oliver wins $100K grant to help fight childhood obesity

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Naked Chef Jamie Oliver will receive a  $100,000  grant from the TED foundation to be put towards the celebrity foodie’s efforts to battle childhood obesity, it was announced this week.

When he isn’t delighting television audiences with his boyish charm and slightly messy all-natural cooking, Oliver has become quite the advocate for children’s nutrition. Oliver's School Dinners/Feed Me Better campaign already strong-armed the UK government to invest $1 billion to make school lunches more nutritious.

In 2010, a new television series, “Jamie Oliver's Food Revolution USA”, will air on ABC, combining the chef’s desire to affect eating habits with America’s love of food and competitive reality shows.

Oliver will unveil how he plans to spend the grant on February 10 at the  TED2010 conference in Long Beach, California.

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soundoff (9 Responses)
  1. Joe

    I'm a meat eating, food-loving guy with a vegitarian wife. While watching a lamb be butchered is not entertaining, its part of what Oliver is trying to do: educate a civilization that has become distanced from its sources of nutrition. I found watching some of the reactions & obstruction to Jamie's efforts in the USA very upsetting. How can people, despite the evidence, be prepared to keep destroying their children's health with fatty, meat-laden, salty-sweet junk food, yet claim that it's wrong to butcher an animal?

    July 30, 2010 at 6:33 pm | Report abuse |
  2. Erica

    I think it's great what Jamie is doing for the U.S kids. He's the only chef that seems to care and he's not even from here.
    As far as him slaughtering a lamb on his show in the UK remember that all the meat you eat has to be slaughtered some way. Our ancestors didn't think twice about it and I don't see you criticizing them. Life is about survival and it's not like he slaughtered an endangered animal.

    December 24, 2009 at 11:01 am | Report abuse |
  3. Lynn

    People are animals, the highest on the food chain. Let's keep on topic shall we? There is no easy way to slaughter an animal, but if you eat meat...then quit being so hypocritical....

    December 24, 2009 at 9:39 am | Report abuse |
  4. realist

    Anyone who eats meat or fish SHOULD see how their food is sourced. Where do you think it comes from? If you can't take the metaphorical heat, get out of the metaphorical kitchen.

    December 24, 2009 at 1:58 am | Report abuse |
  5. Danny

    Remember when children had, oh what is the word, oh yeah PARENTS!

    If you love your children so much, why would you allow them to be obese?

    December 23, 2009 at 10:03 pm | Report abuse |
  6. lynne

    I looked up the lamb slaughtering. That is pitiful. I used to like to watch Jamie, but no more. I am not a vegetarian, but scenes like this are swaying me that way. Sick!!!

    December 23, 2009 at 4:35 pm | Report abuse |
  7. Dee

    Jamie Oliver is disgusting. He slaughtered a live lamb on his TV show in the UK, while the lamb was still fully conscious. How about becoming an advocate for animal rights?

    December 23, 2009 at 11:22 am | Report abuse |
  8. Debra R

    It isn't just the food....if you want to cure obesity most of the time it takes three things: eat less (food), move more (excerize) and if needed get counseling to find out why you are medicating yourself with food.....but this is a good start....

    December 23, 2009 at 10:41 am | Report abuse |
  9. laura

    It's a big fight but you can do it, Jamie. Those kids need someone like you to fight for them. It's too bad they can't count on parents, teachers, or school administrators to protect them from the sugar/caffiene/fat/additive pushers. (Anyone else noticed the increase in ADD and autism? Couldn't be the "food" they get from the time they are in vitro, could it?)

    December 23, 2009 at 10:03 am | Report abuse |

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