November 17th, 2009
04:00 PM ET

Brad and Angelina bring the bling

Now you can buy some bling designed by your favorite boldfacers: New jewelry lines created by celebrities like Brad Pitt and Angelina Jolie and Alicia Keys are set to debut this month.

Fans looking to own a small piece of the Brangelina lifestyle can head to Asprey boutiques worldwide where a limited-edition jewelry line designed by the famous couple goes on sale later this week.

The collection, dubbed “The Protector” line after the snake motifs gracing the accessories, is going on sale in stores in London, New York, Tokyo, Beverly Hills and Dubai and features a limited number of gold, platinum and gem-studded jewelry, as well as sterling gifts all bearing snake motifs.

A serpent ring given to Jolie while she was pregnant with her daughter Shiloh, 3, inspired the line. She has since considered the snake symbol to be a protector of her family, according to WWD magazine.

Brad and Angelina have been at work on the line for over a year. Prices for the pieces start at $525 for a silver baby spoon with a serpent-shaped handle.

All proceeds will be donated to the Education Partnership for Children of Conflict, a charity which raises awareness and funds to educate child victims of war, conflict and natural disasters that Jolie co-founded in 2006.

Brad and Angie aren’t the only celebrities to jump on the jewelry bandwagon. For fans of celebrity-designed jewelry who are wary of breaking the bank, Alicia Keys is entering the accessories business as CEO  of “The Barber’s Daughters,” a jewelry line of handcrafted pieces made from precious metals and gems inscribed with inspirational messages.

The “Empire State of Mind” singer will debut her collection with designer Gisele Theriault at the Collette Blanchard Gallery in Manhattan next week.

“Alicia and I have reached this point where we seem to be able to finish each other’s sentences quite easily in design and at the moment we are learning the fine art of communicating over the phone to design the line for next year,” said Theriault, who was introduced to the singer at a concert in 2008.

Keys has so far only designed one piece for Barber’s Daughters, a sterling silver set of dog chains inscribed with a quote from Gandhi, but is expected to fully collaborate on all design efforts with Theriault for the 2010 collection. Keys said she was instantly smitten with Theriault’s designs and philosophy of inspiration.

“When I went in to meet her, I fell in love with the individuality of the pieces she showed me, but more than that, the words that were written on them really resonated with the songwriter in me and I knew at that moment for the first time that through a whole other medium I would be able to spread a message of inspiration,” Keys said.

A portion of the proceeds from each of the dog tag sales will benefit the Keep a Child Alive charity, which is dedicated to providing life-saving AIDS and HIV treatment for children.

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soundoff (49 Responses)
  1. Fridge Freezers 

    public relations should always be maintained in good standing to have some great harmony with people.-;

    October 13, 2010 at 6:53 am | Report abuse |
  2. Paige Price

    Public Relations is all about pleasing the common people.*~-

    June 30, 2010 at 1:38 pm | Report abuse |
  3. mike

    Celebrity jewelry, what a croc! Have`nt they got enough money! One minute they are in the middle of a 5th world country the next in a jewelry store. I see action as the truth, if you hang out with rich people you get the energy, hang out with poor it should bring out your compassion. Visiting a 5th world country for a week is nothing more than a publicty stunt, returning home to your penthouse. Stay a year or 2 if you really want to feel their pain

    November 20, 2009 at 12:44 pm | Report abuse |
  4. Debra R

    Good for you Dee. You are a true success story. Most people do not have your tenacity or willingness to work through problems. You really should write a book.

    November 20, 2009 at 9:16 am | Report abuse |
  5. Dee

    DebraR and MC...I am a person who had a child out of wedlock when I was 20 years old and a sophomore in college. My sons father and I tried to make a go at it but never married and broke up when my son was 3. I made it through college with a BS degree in 6 years while I used food stamps and government housing. My exboyfriend and I worked things out for the benefit of our son. My son is now 18 and a Freshman in college, received an academic scholarship, has never been in trouble with the law, or in fact not even sent to the principal's office. Children from broken homes can indeed succeed and girls who get pregnant can indeed succeed as well (I am now a business owner). You may say that this is just one of the small percent that made it through, but I know that there are more like me and my son. It's a matter of tenacity, I didn't give up the idea that I couldn't finish college because I had a child, and my son hasn't thought that his life was going to go down the tubes because his parents didn't stay together. When life hands you lemons, don't settle for just lemonade, sometimes you need to make lemon meringue pie.

    As for this article, great to support children in anyway, but jewelry?? Why not just take the time that was spent creating and developing the jewelry and use it to help a child, read to one, or play something??

    November 19, 2009 at 4:10 pm | Report abuse |
  6. david

    LBW, I could not agree with you more!

    November 19, 2009 at 3:57 pm | Report abuse |
  7. Debra R

    MC: this is not a judgement is a documented emperically proven fact that the single most important indicator in a child's life is if the parents are married. This is not made up stuff. Google it sometime. Once the nuclear family unit is broken we have seen an alarming rise in drug addition, dorp outs, and criminal behaviour. A child born to a single parent is more likely to live in poverty and have less chances and opportunities. Children of widows and adoptees of two parent households normally do just as well as the nuclear family. Divorce makes it toughter for the kids and parents who do not marry have it the toughest of all. A wise man once said that no success can compensate for failure in the home...

    November 19, 2009 at 2:19 pm | Report abuse |
  8. Bubble Head

    I love Brad and Angelina – they are a beautiful couple with beautiful kids... but it's sad that they are not willing to give the credit where credit is due on the jewelry – the designers. We all know that B & A don't have the time (nor probably the talent) to really design jewelry. They are only lending their name to it – and that's sad. And why so expensive? If they want to make a difference – make it affordable to the rest of us who work our butts off 24/7 to make a difference; and are generally making a pittance while doing so.

    November 19, 2009 at 1:08 pm | Report abuse |
  9. LiveNLetLive

    Who is the world can afford a $500 baby spoon? even if you could, why in the world would you waste the money buying useless crap like that when people are barely able to buy food these days! Those two yo-yo's are so out of touch with reality. Nice idea to want the proceeds to go to help starving kids in some foreign counrty, too bad they don't put some of that time and energy into the starving children right here in their own country!

    November 19, 2009 at 9:09 am | Report abuse |
  10. mc

    Ok, I agree with Cali & sj. Debra R, what does marriage have to do with this ? I you give a child love & raise it in a good way marriage does not matter. Wealth & unmarried parents, got nothing to do with a childs personallity, each child is born with a unique personallity. Who are we anyway to judge other people, do we do something to help others, and no matter what they do and how they do it, the only thing that counts is that they do it for a good cause,

    November 19, 2009 at 8:22 am | Report abuse |
  11. KylieKoyote

    They have money and they have celebrity and they choose to do something bigger than themselves with it. Good for them!

    November 18, 2009 at 11:57 pm | Report abuse |
  12. Shelley

    Why don't they design a way to get people on this planet to remember what's really important? That might help more than just the ultra rich that can afford this jewlery.

    November 18, 2009 at 4:42 pm | Report abuse |
  13. c

    i agree w/ esteban... they are just human/ make mistakes, but they at least use their celebrity for good, unlike others... have we seen jen doing anything besides lying around a pool in a bikini, and that gloating like sneer( as if to say to brad, who she is still hung up on= eat your heart out? but yet she was the one who didnt want kids with him, no less, the love of her life, to further her, uh hem, career...good call there jen. )
    barbara..jen took the high road?? wake you remember the "uncool" remark?(was it vogue magazine, and not that long ago?) and YEARS after the affair/divorce. i agree she did take the high road up until then. she should have just kept it to herself, or at least her shrink. she also tried to be humorous(and a pathetic attempt at humor at that) stating that her & brangelina take holidays in the hamptons, shes/jen got zahara on one hip and another kid on the other... if you have to do it, say what you will about the adults, but leave the kids out of it ! they are innocent bystanders, and cant help who their parents are( whether they are biological or adopted, popular or not popular)

    November 18, 2009 at 4:14 pm | Report abuse |
  14. austin

    fuck these douches.

    November 18, 2009 at 1:04 pm | Report abuse |
  15. Interested

    Your time is off on the blog clock - did you forget daylight savings time?

    November 18, 2009 at 12:35 pm | Report abuse |
  16. Interested

    I've been seeing this jealous hatred so much lately. Stop hating people who have more than you do. There will always be someone richer, more beautiful or handsome, smarter, or skinnier than you. Get over it and be happy with yourself and what you have instead. Angelina Jolie involves herself in good deeds - why should you question her motives? 100% of proceeds going to a charity is not about selfish PR - all she has to do is walk down the street to get that. But for argument's sake, let's take your tack and say it was self-promotion–even then, so what??–At least she is doing something for others with all the money she earns and you should laud her with praise instead of insulting her.

    November 18, 2009 at 11:55 am | Report abuse |
  17. TML

    Agree with Cali and with sj. Brad and Angelina are not freaks; they are human beings just like we are. Just because they are lucky/smart enough to make the amounts of $$ they do, power to them. At least they do good with their money.
    @blchrt and @Gina91 – I'm sure if you were making their kind of money, you wouldn't be sharing a cent of it, not even with your own kin.
    Good luck Brad & Angelina, keep up your good work!

    November 18, 2009 at 11:28 am | Report abuse |
  18. Esteban

    OMG...the bottom-line it is for a good cause. Say what you will about them, but they put their money where their mouth is. They are giving back to the communities they live in. Period!!! You don't see Brad or Angelina buying fancy yachts and fast cars...or partying till the wee hours of the morning. Instead you see them with their children. That's a good thing in my book. They should be applauded for their humanitarianism...

    November 18, 2009 at 11:26 am | Report abuse |
  19. HawaiiWahine

    Why do posters have to be so negative? There is no civility anymore. Try being nice for a change– it's doesn't cost you anything & it makes the world a nicer place.

    November 18, 2009 at 10:32 am | Report abuse |
  20. SusieQ

    It looks like Clint doesn't approve. What does his picture have to do with this article? There I go, thinking again.

    November 18, 2009 at 9:21 am | Report abuse |
  21. barbara williams

    I am so glad that Jen dumped brad, he and angie whatever
    is so fakeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee, why can't everyone see that. what really are they trying to prove that
    act like they are so great. what have they every done, this of
    course applies to alot of stars. they need a 9-5 job. then they
    could get real. Angelina is not hot and I did say NOT hot.
    she is a snake just like brad. Thanks to Jennifer for taking the
    high road, Ang wouldn't know anything about that.

    November 18, 2009 at 9:13 am | Report abuse |
  22. Not a Fan

    I'm so sick and tired of hearing about these two people – who gives a rat's ass what they do – there are lots of people I would like to hear about not these two freaks

    November 18, 2009 at 9:13 am | Report abuse |
  23. rachele

    "Gee, just the otner dayI was yhinking, "you know, I'm sick of the kinds of celebrity-endorsed jewelry we have to choose from out there." not. Oh, and: "Gosh, I need a new and stupid way to spend what little money I have. I think I'll just eschew paying my mortgage and buy jewelry made by the two biggest bores in Hollywood."

    November 18, 2009 at 9:08 am | Report abuse |
  24. chy

    it doesn't matter who designed it or how much it costs.its the motive that really counts. while i definitely cant afford them,i still think its commendable since its for a good cause i.e to help children in very challenging situation. i hope the funds raised reach the right people though.

    November 18, 2009 at 9:04 am | Report abuse |
  25. Debra R

    If Brad and Angie were really trying to help disavantaged children, they should set an example to get married. Having children out of wedlock is one of the most important indicators of whether or not a child will succeed. Children of unmarried parents start out life behind the eight ball. they are more likely to be abused, use drugs, commit suicide and go to jail. Their children may be OK due to their wealth, but even wealth is not as important factor as the parents being married.

    November 18, 2009 at 8:52 am | Report abuse |
  26. John

    Children are being killed in the US weekly and we are worried about this?

    November 18, 2009 at 8:44 am | Report abuse |
  27. Dale

    Freaks? Oh please. If any of you had a chance at the fame and fortune these celebrities had, you all would jump at the chance in a second.

    November 18, 2009 at 8:07 am | Report abuse |
  28. belkiss

    I'm with you on that jean whitford!!

    November 18, 2009 at 7:45 am | Report abuse |
  29. rachel

    that's right, blchr and LB! These freaking fools sicken me. They act like they're the onlypeople to ever adopt or help children from another country. Have they really never heard of Audrey Hepburn, who had more class in her little toe than either of these bores will ever acquire in their entire ridiculous lives?The narcissism is beyond all belief with these twotiresome mouth-breathers

    November 18, 2009 at 7:43 am | Report abuse |
  30. Yo

    Public relation at it's finest.

    It has been around ever since the dawn of times : people doing everything to keep the spotlights on them.

    Some sell the pictures of their babies, some give a bunch of interviews about their adopted childs, some kick-start their waning fame by breaking up families to start a relationship with another celebrity, some use the United Nations to get their pictures in the papers, some sell jewelry during recession times.

    Oh, wait, ALL these things are done by Angelina !

    One would think that serious newsoutlets like CNN do not play along.
    Sadly, one would be wrong.

    November 18, 2009 at 5:33 am | Report abuse |
  31. Mike H.

    GOOD FOR THEM! The profits from the sale of the jewelry will go to help needy kids. If ALL the celebs and rich ppl were as giving and charitable as these two, we would have a lot less problems in this world!

    No matter what your feelings about these two personal lives are – you cannot deny that they are charitable, generous people. Stop hating.

    November 18, 2009 at 3:09 am | Report abuse |
  32. Doug

    Some of the negativity comes from the real possibility that these two did not actually designed the jewelry, yet take the credit. They may approve designs....
    Though this is for a good cause, I would think in this economic downturn they went alittle pricey for the jewelry. I would think they would make more money in the long term by pricing for the average person.
    Still a good cause and it really doesn't make a difference if they actually designed the jewelry or approved designs.

    November 18, 2009 at 1:15 am | Report abuse |
  33. greg

    sofia,, having no babies, to help.. is a good business idea,, if you cant afford to have babies,, please, do not have kids,, and do all of you really think a snake will protect you,, get real fools.. i kill every one i see

    November 18, 2009 at 12:48 am | Report abuse |
  34. Gramma M

    Try to clear the mean feelings from your hearts! Always give anyone the benefit of the doubt when they're doing something good. If you helped me across the street would you want others to say you were trying to pick my pocket, or something like that? Most often, good is just plain good.

    November 18, 2009 at 12:29 am | Report abuse |
  35. Tracy

    It may do good, but I think it's about coming up with ideas that enable more tax deductions. They earn a lot of money and need to write it off.

    November 18, 2009 at 12:19 am | Report abuse |
  36. jessicawabbit

    a ploy to add "successful designer" to their repertoire. how bland.

    November 17, 2009 at 11:28 pm | Report abuse |
  37. omo Naija

    Not quite sure about the snake logo and protection bit, but if its for a cause such as helping the kids, i think its a good cause.

    November 17, 2009 at 11:16 pm | Report abuse |
  38. AR

    Alisha Keys should be the last person offering inspiration being a man stealing hoe. She is such a fake. Sleeping with another woman's husband and then quoting Gandi. Wow.

    November 17, 2009 at 11:07 pm | Report abuse |
  39. stacey

    Those people that"mindlessly" follow celebs are the same ones foreclosing in my neighborhood, going on Welfare and pleading to the government to give them a break!!!!

    I personally don't give a **** a bout Brad, Angelina or Jewelry right now, nor should anyone else!!! IT IS NOT NEWS WORTHY!!!

    Hey Brad...Email your close friends "rich and famous" and have them anonymously purchase your jewels for charity. While your at it, kick in a few dollars for people and families that are working, not upside down on their mortgage and desperating trying to make ends meet, let alone a better world for their children...the ones they had out of love....not press!!!!!!

    November 17, 2009 at 10:08 pm | Report abuse |
  40. Tanya

    Well its going for charity. So where is the problem in this. Can everybody confidently say, yes, they have done charity too. Charity needs heart and willingness to forego.

    November 17, 2009 at 10:05 pm | Report abuse |
  41. sj

    I agree with cali – it's going to a good cause so what' the big deal? All those people who mindlessly follow celebrities will jump at the chance to buy these...and for once their obsession will help others in need. So I'm all for it.

    As long as those diamonds that are used aren't blood diamonds...and the jewellry is made in a sustainable manner!

    November 17, 2009 at 8:00 pm | Report abuse |
  42. Sofia

    Coming up with a business idea in order to help children of the world is more than most of us ever accomplish. Thank goodness there are people who have the resources and good hearts to help those in need.

    November 17, 2009 at 7:59 pm | Report abuse |
  43. LB

    It's for the kids if kids means self-important PR machine.

    November 17, 2009 at 7:41 pm | Report abuse |
  44. mtbiker

    Well, you can obviously never be too skinny or too rich in their world.

    November 17, 2009 at 6:43 pm | Report abuse |
  45. Gina91

    It is appropriate for Angelina to worship serpents since she is a snake herself (ha,ha,).

    November 17, 2009 at 6:03 pm | Report abuse |
  46. cali

    Okay, so why so much negativity? Granted, these are pricey, but only peeps who can afford it will buy it. And it's for a really good cause. Why are celebrities hated on so much when they attempt to do a bit of good with their names?

    Jeez, and really, who cares who designs it if it helps kids???

    November 17, 2009 at 6:02 pm | Report abuse |
  47. jean whitford

    I believe it is highly unlikely that they had time to design anything. Celebrities most likey just add their names to other more creative and intelligent people's creations.

    November 17, 2009 at 5:24 pm | Report abuse |
  48. blchrt

    who care what these two freaks do.

    November 17, 2009 at 5:15 pm | Report abuse |
  49. LBW

    Yes we definitely need more stars to design jewelry. We just don't have enough and with this recession we need more jewelry!

    November 17, 2009 at 4:42 pm | Report abuse |

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