The upside to being the prestigious ceremony of the awards season is having the cache, but the downside is that the show can also be seen as stodgy.
Despite efforts to liven it up in recent years, the choice to bring in Anne Hathaway and James Franco for 2011's show backfired, and pulling Billy Crystal off the hosting bench in 2012 was considered safe.
This year, however, with Seth MacFarlane as the master of ceremonies, Oscars producers Neil Meron and Craig Zadan are trying to keep the night as entertaining as possible.
We know there's a planned tribute to honor the 50th anniversary of the James Bond franchise at the Oscars this weekend, but at least one 007 won't be in attendance.
According to Rachel Weisz, wife of "Skyfall" star Daniel Craig, she and her husband won't even be in the building at Sunday's show.
Taylor Schilling plays "The Lucky One" in the upcoming adaptation of Nicholas Sparks' novel, and she feels that way in real life about working with co-star Zac Efron.
It turns out, the feeling's mutual.
"We didn't have to do much searching for our girl, at all. Found Taylor and she was....extraordinarily talented," Efron told CNN of his 27-year-old co-star, who plays the mystery woman Efron's on-screen Marine searches for in North Carolina, thinking her photo may have kept him alive while he served in Iraq.
Twentieth Century Fox's sci-fi comedy "Neighborhood Watch" was set to release this year long before Sanford, Florida neighborhood watch member George Zimmerman shot and killed 17-year-old Trayvon Martin in what Zimmerman says was self-defense.
But in light of Martin's February death, the studio is now trying to emphasize what the movie is actually about ahead of its July 27 release.
Starring Ben Stiller, Vince Vaughn and Jonah Hill, who also co-wrote the film, "Neighborhood Watch" is about a group of dads who form a neighborhood watch team in hopes to get time away from their families, only to uncover an alien invasion plot.
The Academy of Motion Picture Arts and Sciences is paying close attention to "Hugo" actor Sacha Baron Cohen ahead of Sunday's Academy Awards as reports circulate that the actor wants to pull a red carpet stunt.
On Tuesday, the Hollywood Reporter cited anonymous sources who claimed that Cohen, 40, was angling to attend the Oscars dressed as his character in the upcoming comedy, "The Dictator."
As evidenced by the movie's trailer, Cohen stars in the May release as General Aladeen, a leader trying to stop democracy from entering the country he's "so lovingly oppressed."
Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.
Get every new post delivered to your Inbox.
Join 7,777 other followers