As we all know by now, the Super Bowl isn't just about a football game. And it's not just about splashy ads for products either.
Studios also use it to launch new trailers (or at least first looks at upcoming films). In some cases, the 30-second movie ad is just a teaser for the full trailer online.
In the case of "Transformers: Age of Extinction," the ad was all we got but it was the first anyone had seen of Michael Bay's big fourquel, with new human star Mark Wahlberg.
The spot doesn't just feature the former Marky Mark running from the evil Decepticons' reign of terror, it also includes the already-much discussed sight of Optimus Prime riding a Dinobot.
Check out the first look at Dinobot Grimlock's big movie debut below ("Extinction" arrives June 27).
Meanwhile, the second full trailer for "Captain America: Winter Soldier" landed, and it just may have outdone the first.
This time, we learn more about the mysterious villain, the Winter Soldier and get a better look at Captain America's high-flying comic book sidekick, Falcon (Anthony Mackie).
The action spectacular, co-starring Scarlett Johansson, Samuel L. Jackson and Robert Redford arrives April 4.
But for a really good look at an upcoming sequel, "The Amazing Spider-Man 2" was the one to beat. A four-minute trailer was unveiled on Super Bowl Sunday, and one thing is clear: Spidey has a lot to contend with come May 2.
He's going up against a Rhino, a Goblin and most prominently, Jamie Foxx's Electro, who apparently starts out as a nerdy fan of Spidey's, but feels wronged by the web-slinger.
Take that, plus a heaping helping of Andrew Garfield bantering with Sally Field, and Emma Stone's Gwen Stacy in mortal danger and you have one epic trailer.
Which of these sequels are you most looking forward to?
For everyone who donated $5.7 million to Kickstarter to see their favorite P.I. from Neptune, California on the big screen, they now have a movie trailer to go along with their donations.
The first official clip for the "Veronica Mars" film debuted Thursday night on YouTube, and for fans of the cult classic TV show, everything seemed to be right where they left it.
In the new trailer for "Dawn of the Planet of the Apes," Andy Serkis' Caesar is ready for war.
The follow-up to 2011's "Rise of the Planet of the Apes" begins a decade after a lethal virus was unleashed, leaving a small band of human survivors seeking to regain a status as the Earth's top species.
The anticipation for "Godzilla" and "Jupiter Ascending" has been so thick we couldn't even decide which teaser trailer to watch first.
Both action films are due out in 2014, and both embrace a fantastical plot that's the set-up for some stunning visuals. As the first looks show, if nothing else both "Godzilla" and "Jupiter Ascending" should be beautiful to watch.
In the second installment of the "Amazing Spider-Man" franchise, our favorite web-slinger is facing a conundrum.
"Every day I wake up knowing that the more people I try to save, the more enemies I will make," Andrew Garfield's Peter Parker says in the first official trailer for Marc Webb's highly anticipated sequel.
But even worse than that realization is Parker's awareness that "it's just a matter of time before I face those with more power than I can overcome."
The History Channel tackled the entire Bible earlier this year, but acclaimed director Darren Aronofsky is zeroing in on one story in particular.
The "Black Swan" helmer has taken a dive into the tale of Noah and the Ark, and has come up on the other side with a dramatic action film.
In addition to directing the project, Aronofsky also wrote the screenplay, and the first trailer for the film depicts Noah first having disturbing visions of the destruction that awaits, and then accepting his challenge with steely resolve.
Russell Crowe portrays the Biblical figure in the upcoming release, which also stars Jennifer Connelly, Emma Watson, and Anthony Hopkins as Methusulah.
Scheduled to arrive on March 28, 2014, "Noah" isn't the only movie in the works about a Biblical hero. Ridley Scott's "Exodus," slated for December 2014, stars Christian Bale as Moses.
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