As we all know by now, the Super Bowl isn't just about a football game. And it's not just about splashy ads for products either.
Studios also use it to launch new trailers (or at least first looks at upcoming films). In some cases, the 30-second movie ad is just a teaser for the full trailer online.
In the case of "Transformers: Age of Extinction," the ad was all we got but it was the first anyone had seen of Michael Bay's big fourquel, with new human star Mark Wahlberg.
The spot doesn't just feature the former Marky Mark running from the evil Decepticons' reign of terror, it also includes the already-much discussed sight of Optimus Prime riding a Dinobot.
Check out the first look at Dinobot Grimlock's big movie debut below ("Extinction" arrives June 27).
Meanwhile, the second full trailer for "Captain America: Winter Soldier" landed, and it just may have outdone the first.
This time, we learn more about the mysterious villain, the Winter Soldier and get a better look at Captain America's high-flying comic book sidekick, Falcon (Anthony Mackie).
The action spectacular, co-starring Scarlett Johansson, Samuel L. Jackson and Robert Redford arrives April 4.
But for a really good look at an upcoming sequel, "The Amazing Spider-Man 2" was the one to beat. A four-minute trailer was unveiled on Super Bowl Sunday, and one thing is clear: Spidey has a lot to contend with come May 2.
He's going up against a Rhino, a Goblin and most prominently, Jamie Foxx's Electro, who apparently starts out as a nerdy fan of Spidey's, but feels wronged by the web-slinger.
Take that, plus a heaping helping of Andrew Garfield bantering with Sally Field, and Emma Stone's Gwen Stacy in mortal danger and you have one epic trailer.
Which of these sequels are you most looking forward to?
After 2011's "Dark of the Moon" will come the "Age of Extinction" for Michael Bay's "Transformers" franchise.
The director has previously revealed that "Age of Extinction," the fourth film in the series, takes place four years after the war in Chicago when the "Autobots and Decepticons have all but vanished from the face of the planet."
Consider this week a "Transformers" info-dump.
Not only do we now know that the fourth installment of Michael Bay's franchise will be filmed in metro Detroit starting in the spring, but we also have plot details.
Hugo Weaving, best known for his roles in "The Matrix," "Lord of the Rings" and "Captain America: The First Avenger," was asked about his work voicing "Transformers' " top baddie Megatron on the big screen.
Let's just say it wasn't his favorite role.
The actor told Collider.com:
Shia LaBeouf already made it clear that he won’t be involved in any forthcoming “Transformers” films, but it looks like his aversion to blockbusters runs deeper than Michael Bay’s billion-dollar franchise.
“I'm done,” LaBeouf told The Hollywood Reporter. “There's no room for being a visionary in the studio system. It literally cannot exist.”
We know Michael Bay is back for a fourth "Transformers" film, but Josh Duhamel isn't so sure he'll have a returning cast.
Shia LaBeouf has already spoken openly about not having interest in playing Sam Witwicky again, and Duhamel reiterates as much to E! Online.
"I don't think anybody's doing it," Duhamel, who's appeared in all three "Transformers" films, said. "I know Shia's not doing it, I don't think Tyrese [Gibson] or Rosie [Huntington-Whiteley] or anybody else is doing it."
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