August 26th, 2014
04:13 PM ET
What Jesse Pinkman says, the rest of us do.
After Aaron Paul gave a shout-out to his wife Lauren's anti-bullying organization, the Kind Campaign, during his Emmys award acceptance speech Monday, the flood of curious observers reportedly temporarily crashed the site.
Paul mentioned the goodwill org as he accepted his prize for outstanding supporting actor in a drama. "To my wife, my God, thank you for marrying me," Paul said. "Thank you for dedicating your life to spread kindness across the world. We all appreciate it."
And to the audience, he added, "If you guys don't know what she does, look up Kind Campaign. Do yourself and your children a favor."
Apparently that appeal was irresistible to Emmys viewers, as they followed Paul's directive right over to TheKindCampaign.com.
As Lauren Paul - whom you may have heard of by her maiden name, Lauren Parsekian - described to USA Today, her personal experience with bullying as a student fueled her desire to affect change with her Kind Campaign co-founder, Molly Thompson.
"My bullying experience affected the course of my life. I was a floater in high school; I was friends with everybody but didn't get too close to anyone," Lauren Paul told the paper. "I am thankful for going through that experience, walking those hallways in middle school. If not for that, Kind wouldn't exist. There's so much good we can do, so it all happened for a reason."
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