December 10th, 2013
12:24 PM ET
The only "Sound" NBC heard after its risky live musical event on Thursday was the deafening response of ratings.
The network may have been criticized for its live "Sound of Music" starring Carrie Underwood, but it could still boast that 18.6 million viewers tuned in.
And now, they want to see if they can pull that off again.
According to the New York Times, NBC is looking to adapt another Broadway classic for the small screen in 2014. (Before "The Sound of Music" was a 1965 movie starring Julie Andrews, it was a stage production.)
Like "The Sound of Music Live!," next year's show would also air around the holidays, and would be produced by Craig Zadan and Neil Meron. What they don't yet know is just which musical they'll take on.
The duo, along with NBC entertainment chairman Robert Greenblatt, are "circling a couple of" family-friendly musicals, and could potentially turn this into an annual event.
As far as all of the snark that erupted online during Thursday's hate-watching, Greenblatt welcomes it.
“There is no snarkier universe than the Broadway world. It just sort of invites it," he told the Times. "It’s OK. I’d rather have people deeply engaged than ignoring it. Somebody I once worked for said to me once, ‘Everybody hated it but the audience.’ And I’ll take that.”
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