Studio Sony Pictures announced Tuesday that both active military members and veterans can make a trip to the theater to see "White House Down" free of charge on July 4 at participating theaters.
As long as the moviegoer has their military ID on them, they can line up for a showing at any Regal Entertainment Group, AMC Theatres, Cinemark Theatres, or Carmike Cinemas theater, and they can also bring along one guest.
The offer's only valid on the Fourth of July, however, and seating is going to be on a first-come, first-serve basis.
Directed by disaster-film guru Roland Emmerich, "White House Down" stars Channing Tatum as a police officer who's itching to join the Secret Service but doesn't make it past his interview. Not wanting to disappoint his daughter (Joey King), he takes her on a tour of the White House just as mercenaries descend upon 1600 Pennsylvania Ave. That somehow leaves Tatum's character as the one in charge of protecting the president (played by Jamie Foxx), his daughter and the country.
While Sony, of course, thinks "White House Down" is "summer's best action movie" - and thus why they've selected it as a show of gratitude to the nation's troops - moviegoers haven't been as enthusiastic.
The flick performed below expectations when it bowed on June 28, pulling in $24.8 million for its debut weekend. With serious competition from Melissa McCarthy and Sandra Bullock's buddy cop comedy "The Heat" and Brad Pitt's "World War Z," plus the family friendly movies "Monsters University" and "Despicable Me 2," the hope that "White House Down" will be another $100 million moneymaker for star Tatum is looking like a stretch, industry observers say.
I don't really care if the military get free tickets or not. I just care about my mom bringing a new bucket down here to the basement for me to fill with my smely smelly feces.
Pliny is insulting our US war veterans by trivializing some little comment I made. It is completely disrespectful and I would love to see him try to explain himself to a real veteran. They ould kick his a$$ into the ground. What a loser.
If they didn't do this.NO ONE WOULD SEE THIS GOD-AWFUL MOVIE!!!!!!!! LOLOLOLOLOLOLOLOLOL
Thank you for sharing your concerns about the comments on CNN.com. We are working very hard to improve the commenting experience for people who come to our site to participate in relevant and civilized discussions. It's unfortunate that some commenter’s feel the need to post inappropriate or offensive material, and we want you to know that there is no room for this kind of behavior on CNN.com. While we work to resolve this issue, here's how you can help: If you see something objectionable, please click on the report abuse flag. This will appear when you move your cursor near 'Like' under the comment. We monitor the site 24/7, but with 100 stories published every day, each inviting conversation with our audience, it takes some time to get through all the comments. When you see an abusive comment, flag it (this really does make a difference) and move on. The best weapon against this kind of behavior is smart conversation and quick flagging. Thanks again for your patience and help while we work to fix this.
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Why don't you just stop reading the comments on here if they bother you so much? Stop trying to ruin our fecal fun!
Hey M.A.P!!!! I was in the military 6 years and I do not have a military ID! Only retired or current service members have an ID. Us regular veterans don't get anything..period!!
That sucks. Everyone should get a card for the movies.
Why are these blog comments even permitted anymore?
You're supposed to communicate with the other users – not directly woth cnn on this blog idiot.
CNN allows bog comments because poo is natural and a normal part of life, CNN recognisez that.
Thank you for sharing your concerns about the comments on CNN.com. We are working very hard to improve the commenting experience for people who come to our site to participate in relevant and civilized discussions. It's unfortunate that some commenter’s feel the need to post inappropriate or offensive material, and we want you to know that there is no room for this kind of behavior on CNN.com. While we work to resolve this issue, here's how you can help: If you see something objectionable, please click on the report abuse flag. This will appear when you move your cursor near 'Like' under the comment. We monitor the site 24/7, but with 100 stories published every day, each inviting conversation with our audience, it takes some time to get through all the comments. When you see an abusive comment, flag it (this really does make a difference) and move on. The best weapon against this kind of behavior is smart conversation and quick flagging. Thanks again for your patience and help while we work to fix this
.BrianCNN Viewer Communications
palintwit imposter at 11:14 am ^
THAT WHITE MAN IS RUNNING AWAY FROM THE BLACK MAN CAUSE HE SMELLED BLACK MAN'S FART!
OMG tracie!!! Check it out: http://travel.cnn.com/gallery-inside-beijings-toilet-restaurant-690726?hpt=hp_c4
I think you should take your husband there for a romantic evening.
Same thing...day after day after day.
But what should we expect from 'traci'....a man who pretends to be a female.
Come on...tell everyone the truth. You are a 37-year-old, overweight, balding slob who lives in his mommie's basement.
I'M A GOOD WIFE. I'M NOT A MAN!
Don't worry tracie, Pliny is Sokman AND BIGSHIZ. He is such a loser he needs 3 username's to argue with on here.
So what about all the veterans who don't have a military ID? You only have an ID if you are currently serving or retired. Sounds like it should say "active military members and military retirees"
If you don't have a military ID then you weren't ever in the military and you just say that to get free stuff from people. Just like Romney said.
You might try knowing what you're talking about before opening your mouth and making an idiot of yourself M.A.P. Only currently serving active duty, reservist, guardsmen, and retirees have military ID's. All others who served but didn't make a career of the military have a discharge form called a DD-214. A DD-214 is not a military ID. It is a record of your military service that can be used in combination with other forms of ID to prove you served. Most returning vets from Iraq and Afghanistan who have left the military do not have military ID's; just DD-214's. Sony may have intended to honor their service with this offer, but if they are requiring military ID to get in then most veterans will not be able to.
Ok I called your bluff and I was wrong. I am sorry.
Ha! MAP is 'sorry'.
The fact is MAP, you are the most sorry mofo ever to hide behind a keyboard.
Keep on telling jokes at the expense of American Military Veterans...andne day, you'll be REAL sorry!
AMC theatres say if you don't have an ID it's fine, you can still get free tickets for you and a friend. Check their many responses in the comment thread here: http://www.amctheatres.com/movie-news/2013/07/veterans-active-duty-military-1-guest-can-see-white-house-down-for-free-on-july-4th
Were you even in the military Pliny? I bet you weren'T. Nice of you to get offended over nothing though. I don't think I've said anything to offend REAL veterans. I'm sure they have other things to think about other than some CNN entertainment post. God, take a joke or LEAVE!
HEY! HANDS OFF THE WHITE GUY!
palintwit imposter at 10:42 am ^
Sokman, it's getting old now,ok?
So is your soldier abusing, d-bag. Everyone familar with the Westboro Baptist Church? Mappy here is a member... LOSER!
Go protest a Soldier's funeral you pathetic piece of s**t!
Everyone around here has moved on with the issues years ago...we are done with it also. end of story.
I have not abused any soldiers you moron. Read my messages again and tell me EXACTLY what is SOOOOO offensive about them. Seriously, you are a pathetic troll trying to start a fight with me over nothing. And I hate the westborough baptist church just like you – I'm not the stupid h0mo-phobe – YOU ARE.
Are you incredibly stupid, or an incredibly stupid kid? You make a joke like this at the expense of the people who have fought for our country overseas?! I hope someone comes across your 98 pound dumb-azz on the street and beats the living CR@P out of you!
Whatever Sokman. You don't know how bad that diarrhea was.
How is anything I said "at the expense of those who have died overseas for our great country"? You sound more and more like the real Sarah Palin everyday.
No. What you should do is to go tell your 'funny joke' to veterans of Afghanistan and Irag.
I'd pay to watch them beat you into a greasy spot on the ground.
But that won't happen, because you are only capable of making jokes about American veterans from behind your keyboard.
So change your name to 'gutless keyboard coward'...and everyone will know what you really are.
Not the real palintwit at 11:48 am ^
I hear ya.Nothing worse then getting the runs.
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