June 14th, 2013
01:54 PM ET
According to forecasters, Kanye West's sixth studio album, "Yeezus," could be in for one of the biggest chart debuts of the year.
A report from Billboard.com says industry experts predict West's sixth studio album will sell 500,000 copies in the first week of release. Those numbers would put "Yeezus" second behind Justin Timberlake's "The 20/20 Experience," which moved 968,000 and stands as the biggest debut of 2013. Forecasters generally use early orders from retail, first week performance of comparable albums, media exposure, radio and YouTube trends to formulate their numbers.
Though the man behind "Yeezus" thinks highly of himself, truth is the album has no single, no video or radio airplay and has no pre-order available in digital stores. West's last solo effort was 2010's "My Beautiful Dark Twisted Fantasy," which debuted at No. 1 on the Billboard 200 chart with 496,000 units sold. West's collaborative effort with Jay-Z, "Watch the Throne," saw their self-titled 2011 release also debut at No. 1 with 436,000.
A rumored tracklist has surfaced ahead of the album's June 18 release. And if the 10-song catalogue featuring names like Bon Iver's Justin Vernon, KiD CuDi and Chicago bad boy Chief Keef is legit, "Yeezus" looks to shake things up. As much was said by the album's executive producer, Rick Rubin, who spoke about collaborating with West to the Wall Street Journal.
"He is pure in his art and in a form where so many choices artists make are often the result of business consideration," Rubin said about West's unique marketing approach.
"Kanye chooses to let his art lead. He didn’t want a premeditated commercial (single) for his album as he looks at it as a body of work. I like it anytime an artist follows his own vision of a project and doesn’t use the cookie-cutter template expected of most artists. Kanye proceeds on the road less traveled and I applaud him for it."
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