June 12th, 2013
05:26 PM ET
Just because a certain superhero film (looking at you, "Man of Steel") is expected to run away with the box office this weekend, doesn't mean that other movies can't get excited about their expected box office receipts.
According to Variety, the Seth Rogen/James Franco apocalyptic celebrity romp "This Is the End" is expected to gross at least $30 million after its opening, which is today in the United States.
In contrast, the new Superman film, "Man of Steel," is estimated to bring in somewhere around $100 million over the weekend.
"This Is the End" follows Rogen, Franco, Jonah Hill, Craig Robinson and Jay Baruchel playing themselves and having to cope after the world has essentially come to an end. Variety reports that the film cost $32 million to make.
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