March 6th, 2013
03:00 PM ET
After making over fashion victims for 10 years, “What Not to Wear” is coming to an end.
TLC’s longest running primetime series will sign off after its 10th season, which begins airing on Friday nights in July, according to the network.
“This show changed me and the trajectory of my life,” host and fashion expert Stacy London said in a statement. “I've learned so much from all of our contributors over the years. I hope we touched them as much as they touched me. … I certainly see our rules in practice every day. It feels like the end of an era and I look forward to my next chapter.”
London’s co-host Clinton Kelly echoed her sentiment, noting, “At first I thought the essence of the show was making snarky remarks about people’s outfits, but as it turns out, ‘WNTW’ is about taking stock of who you are and communicating that non-verbally to the rest of the world. That’s incredibly empowering.”
The series has clothed more than 325 men and women, including celebrities like “The Big Bang Theory’s” Mayim Bialik and “Baywatch’s” Nicole Eggert.
As for what happens to alumni after the show, which provides participants with a $5,000 budget to buy new clothes, Kelly told People that it’s all about “the rule of thirds.”
“One third [of participants] stay looking fabulous, another third try with mixed results and the last third immediately revert to their old ways. You win some, you lose some,” he said.
“To be honest, despite our best efforts over the past decade, we only seem to have gotten through to a small (but important) sliver of the population," Kelly told the magazine. "Walk through any airport in America and you'll quickly notice that 99 percent of people should have been paying more attention to us.”
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