October 16th, 2012
09:44 AM ET

Get a whiff of Brad Pitt's Chanel No. 5 commercial

The one thing "inevitable" about Chanel No. 5's ad campaign starring Brad Pitt was the reaction.

The Internet has been enthralled with the 30-second clip starring the actor since the brand rolled out its campaign on Monday, with responses varying from "uncomfortable" to "smoldering" to "nonsensical."

"It's not a journey. Every journey ends, but we go on," Pitt muses in the commercial. "The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My look luck. My fate. My fortune. Chanel No. 5. Inevitable."

It's the first time Chanel's opted to use a man to talk about a woman's fragrance, but for the company it was a necessary switch. The president of Chanel Fragrance and Beauty, Andrea d’Avack, told Women's Wear Daily that "to keep a legend fresh, you always have to change its point of view. ... We think very much that the perfume is a seduction between a man, a woman and the perfume."

To that end, the commercial - which was filmed by "Anna Karenina" director Joe Wright - is supposed to make you think Pitt's talking to a woman before you realize he's talking about the 91-year-old scent. (Is anyone else curious if Pitt uses that voice on Angelina, too?)

According to WWD, Pitt's thought to have pulled in $7 million for his work.


Filed under: Brad Pitt • Celebrities

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soundoff (101 Responses)
  1. brad

    great cologne. thanks!

    November 18, 2012 at 4:19 am | Report abuse |
  2. Arne Barnard

    One more spoof!

    http://apps.facebook.com/crashthesuperbowl/?page=watch&video=832.

    November 7, 2012 at 5:01 pm | Report abuse |
  3. jen

    I think Brad looks amazing...and he still has that wonderful head of hair!! I think any man would want to buy Chanel after seeing him. And please...He has a family now so his past is so forgotten. Divorce is the popular thing here in the USA anyway, even if you are not a huge star.

    October 31, 2012 at 11:51 am | Report abuse |
    • al

      hahahahahahaah he looks like a druggie washed up porn actor....soo bad and sooo not Chanel,

      December 30, 2012 at 4:57 am | Report abuse |
  4. Tracy

    This commercial does exactly what it is suppose to do...it get's our attention; even if it's weird...they accomplished what they wanted with using Brad...they got our attn.(well, mine anyway).. ;)

    October 30, 2012 at 11:15 am | Report abuse |
  5. greeneyedirishlass

    I saw his commercial for Chanel No 5 the other night...it makes absolutely no sense whatsoever. It certainly doesn't make me want to go buy the perfume, if anything...it turns me off of it. When it comes to men for this commercial someone CLEAN CUT and elegant looking is more suitable...Pitt looks like crap these days.

    October 22, 2012 at 8:54 am | Report abuse |
  6. mrkrabbz

    good example of honesty....mitt romney,ty goodnight

    October 22, 2012 at 1:03 am | Report abuse |
  7. mrkrabbz

    the man is rich period...oh yea and ur not so thats why u hate, and no possibly not the best honesty but then ppl are sheep anyway so buy it and shut up lol

    October 22, 2012 at 12:29 am | Report abuse |
  8. Izzie

    How can a man, who always looks in need of a bath, promote such a classic fragrance?

    October 21, 2012 at 7:22 pm | Report abuse |
    • Rosalind Carter

      I wear Chanel, but I think Brad looks dirty and this ad would not convince my husband to buy it for me. I really don't believe the original Ms. Chanel would approve at all, she was such a clean and neat women, No she would not approve of Brad. It really stinks. Roz

      November 8, 2012 at 3:18 pm | Report abuse |
    • Christine

      This commercial does not represent the perfume....it is a fantasy...and this actor doesn't make it..I love this perfume..but this commercial is an absolute mess..I no longer buy CHanel...you have spoiled the best perfume ever made..

      November 17, 2012 at 11:38 pm | Report abuse |
  9. mike

    Odd ad brad pitt look scary in ad

    October 21, 2012 at 6:33 pm | Report abuse |
  10. danita

    Actors are professional liers..I didnt realize so many people actually know him personally to call him a good man. movie stars show us what they want us to see..and if they are doing something good in the eyes of the public its to cover up the bad we dont see

    October 21, 2012 at 1:15 pm | Report abuse |
  11. robbie davis

    his commercial sucks..................period!

    October 20, 2012 at 11:52 pm | Report abuse |
  12. JuneBug

    Brad is a good father and a good man. Chanel should be complimented on their choice of
    choosing Brad.

    October 20, 2012 at 9:02 pm | Report abuse |
    • smr

      How do you know he's a good father and good man...because he's famous or do you you spend time with him personally?

      October 21, 2012 at 10:32 pm | Report abuse |
  13. Frank

    All the judgmental, angry envy here is remarkable. I hope you all feel better about yourselves now. At least for a couple of minutes.

    October 20, 2012 at 4:06 pm | Report abuse |
  14. lady bam.

    STOP HATIN YA R JUST A BUNCH OF HATERS!! BRAD IS DA MAN YEAH !! SO KISS THAT WHERE THE SUN DNT SHINE!!

    October 20, 2012 at 7:18 am | Report abuse |
  15. Marny

    Horrible ad!!

    I like Brad but his writers and ad people must have been out of the country when doing this ad.

    Chanel 5 is nice – but this ad is PU.

    October 20, 2012 at 12:55 am | Report abuse |
  16. Sue

    Ad attempts to be deep and insightful. Only achieves silly, though. I've loved and worn Chanel fragrances for 30 years, but this ad would not motivate me to buy it at all.

    October 19, 2012 at 10:04 pm | Report abuse |
  17. HELENA

    I do hope this money goes to charity, Bratt

    October 19, 2012 at 12:20 pm | Report abuse |
  18. Are you kidding?

    Ewwww...Brad Pitt is so gross. He is ridiculous in this ad. I do not understand what people find attractive about him.

    October 19, 2012 at 10:06 am | Report abuse |
  19. Bucktooth

    Brad doin' smell ads! Celebs do whatever..I want to know if he's still helping the Katrina people? He was doing an Awesome job with that!!

    October 18, 2012 at 11:12 pm | Report abuse |
  20. Jilljil

    He should have done it in iambic pentameter.

    October 18, 2012 at 8:52 pm | Report abuse |
  21. anna

    Love it! I wouldn't be surprised if brad and angelina place humorous bets on one another. Remember how she thrust her leg out at the academy awards?? And noe brsd is doing a smoldeting perfume commetcial? No way! This is s so out of character for brad and that's what makes it great!

    October 18, 2012 at 2:06 pm | Report abuse |
  22. TJC

    I can honestly say I'd rather watch a campaign ad than this dribble.

    October 18, 2012 at 8:28 am | Report abuse |
  23. TJC

    It's so campy...like an SNL sketch....Chanel, please....what were you thinking?

    October 18, 2012 at 8:26 am | Report abuse |
  24. SKY

    LIFE GOES ON...BUT LOVE IN THE HEART NEVER LEAVES......LOVE NEVER DIES...IT IS STRONGER THAN DEATH!

    October 17, 2012 at 10:35 pm | Report abuse |
  25. Robin Jones

    Where's the outrage? A narcissist Brad Pitt is paid $7 million for half a day of work. Makes the Wall Street One Percenters look pretty mild by comparison, doesn't it? Where's the outrage?

    October 17, 2012 at 9:59 pm | Report abuse |
    • sockpuppet1984

      no outrage here...he's heavily involved in charities.

      October 18, 2012 at 9:26 am | Report abuse |
    • Shirley Flowers

      Yes, Mr. Pitt is one of the few decent decadently rich people out there that gives back and tries to help others less fortunate.

      October 18, 2012 at 3:08 pm | Report abuse |
    • Izzie

      Good point, Robin. Of course Pitt is charitable, but I am sure many of the businessmen/women on whom people have waged war are equally as charitable.

      October 21, 2012 at 7:25 pm | Report abuse |
  26. Luisa

    Brad was great in Moneyball, Jesse James, Bejamin Button, Babel all movies made after his split from the boring one....yes, fatherhood has made him more appealing and congratulations to Angie and the ring he designed for her is indeed gorgeous....

    October 17, 2012 at 8:34 pm | Report abuse |
    • Not

      He was the worst part of every movie you've named. I actually feel bad for the editors.

      October 19, 2012 at 1:03 pm | Report abuse |
  27. Dharma

    Brad Pitt ruined it for me, big time! Gosh dang it...cause j'adore Chanel! I'm sorry....I just don't understand the fascination with this guy. I'm not saying that he's bad looking...but hot...or even, hottest man alive? Really?? Seriously girls???

    October 17, 2012 at 6:54 pm | Report abuse |
  28. WonderWoman15

    That's not Brad, that's his brother Stu. Brad wouldn't sell his soul for Chanel.

    October 17, 2012 at 4:57 pm | Report abuse |
  29. BD

    Great actor hamming it up, can't win 'em all I guess.

    October 17, 2012 at 3:30 pm | Report abuse |
  30. clevercandi

    Personally, I've never understood the fascination with this guy (either before, during or after ANY of his girlfriends/wives).

    So glad I wear White Diamonds by Elizabeth Taylor.

    October 17, 2012 at 2:58 pm | Report abuse |
  31. Mary

    Not sure he's the first man to talk about Chanel...I seem to remember great commercials for Chanel being voiced by John Huston...fabulous voice.

    October 17, 2012 at 1:48 pm | Report abuse |
  32. Aspergers David

    We need to LUVE Marvin Berman of Quiet Mind Foundation for his efforts to save the World.

    October 17, 2012 at 1:16 pm | Report abuse |
  33. Lightsinger

    Why does the media keep calling this ad "odd"? I think it's romantic and great. Why do people think there's something odd about being romantic?

    October 17, 2012 at 11:58 am | Report abuse |
    • Jenn

      Wow"" Fanning myself. I have never tried the fragrance but after that commercial I am sold. He is so hot!!!!

      October 17, 2012 at 1:22 pm | Report abuse |
    • Lolly

      It's odd because he's not convincing at all – we don't know who he's talking to and his long scruffy hair is hardly romantic! Enough said! This is a real mis-step for Brad – everyone on this project could have done much better than this. Because he doesn't come off engaging enough I don't even attach Chanel to this ad....................needs to be re-done.

      October 18, 2012 at 3:01 pm | Report abuse |
  34. bighouse

    brad is in a wonderful relationship, doens't have problems with angelina and they have great kids.
    he looks amazing for 50 year old and he's not nasty person

    October 17, 2012 at 11:52 am | Report abuse |
  35. GaPeach

    Brad Pitt can dress in anyhing and look good! Tis was a geat endorsement for Chanel!!!!

    October 17, 2012 at 11:07 am | Report abuse |
    • Patines

      Endorsement?? For $7 M he'll endorse Queen Elizabeth as the most beautiful woman on earth.

      October 17, 2012 at 11:00 pm | Report abuse |
  36. mentallyenabledforlife

    love brad...i have total respect-

    October 17, 2012 at 10:16 am | Report abuse |
  37. No To Me

    he is a serious man and is not controlled by anything.

    October 17, 2012 at 10:15 am | Report abuse |
  38. socabillsfan

    He looks like he is a heartbeat away from busting out laughing. If he did, then I'd buy the perfume. :)

    October 16, 2012 at 11:37 pm | Report abuse |
    • enabledforlife

      he doesn't pull his pants down for everyone anymore...he's a good man

      October 17, 2012 at 10:17 am | Report abuse |
    • LR

      Agree that he looks ready to laugh.....the script is soooo pretentious it's hysterical.

      October 17, 2012 at 12:14 pm | Report abuse |
  39. coppie

    i'm glad brad picked #2....#1 was a f-cking bitc@

    October 16, 2012 at 10:44 pm | Report abuse |
  40. the only reason why your not in slammer

    is because of her...not because of me...understand?

    October 16, 2012 at 9:42 pm | Report abuse |
  41. pieinface

    thank you putz.

    October 16, 2012 at 9:27 pm | Report abuse |
  42. Gotcha

    get a hobby...

    October 16, 2012 at 9:26 pm | Report abuse |
  43. Benny The Hammer

    you were here and now your not

    October 16, 2012 at 9:24 pm | Report abuse |
  44. benny the hammer

    computer room thanks you also

    October 16, 2012 at 9:23 pm | Report abuse |
  45. lauren

    This commercial makes no since but he is very seducing so that's all that matters. ;)

    October 16, 2012 at 9:21 pm | Report abuse |
  46. computer room?

    did u call?

    October 16, 2012 at 9:21 pm | Report abuse |
  47. Amanda Peters

    is the only woman he has never cheated on...that is what he said..who knows for sure.
    he's 50, he's finally found the right woman...good for him

    October 16, 2012 at 9:17 pm | Report abuse |
  48. Angelina

    changed him.

    October 16, 2012 at 9:15 pm | Report abuse |
  49. Rita

    Brad stilll has the cajones....I credit Angelina for making him into a sensitive, sweet man and as a father, it makes him more desirable, especially his beautiful children....fatherhood brings out the best in any man.

    October 16, 2012 at 9:10 pm | Report abuse |
  50. onestarman

    A STINK selling Celebrity named PITT – seems right.

    October 16, 2012 at 8:31 pm | Report abuse |
  51. ralph

    that was his choice....i'm divorced...i made the choice to leave my wife we both met other people...life went on.

    October 16, 2012 at 8:21 pm | Report abuse |
  52. SKY

    FACT: WITH THOSE LOVE WORDS....I CAN ONLY THINK OF ONE WOMEN WHO WORE HIS RING.....

    October 16, 2012 at 7:53 pm | Report abuse |
  53. ABigGuyWithABiggerGub

    THis little sissy boy wmelling like a women wouldnt last three seconds in the wilderness.

    He's nothing but a sissy.A sissy,Y'hear?!?!?!?

    October 16, 2012 at 7:49 pm | Report abuse |
    • jenn

      yep, without his clothes on Brad looks like a real sissy..jealous, much?

      October 17, 2012 at 12:14 am | Report abuse |
  54. eyedidangelina

    smells like monkey poop to me.

    October 16, 2012 at 7:16 pm | Report abuse |
  55. maria tune

    he looks better with short hair–

    October 16, 2012 at 6:52 pm | Report abuse |
  56. Brad Pitt

    did swell job on this project..yes he did.

    October 16, 2012 at 6:51 pm | Report abuse |
  57. Sokman

    Nolan, the next time you're correcting someone's spelling, you may want to spell "ad" correctly

    October 16, 2012 at 6:02 pm | Report abuse |
  58. Guest 0876

    The man alwasy looks like he needs a good scrubbin! Perfume cannot cover that stank.

    October 16, 2012 at 5:01 pm | Report abuse |
  59. A California mom

    Lighten up ye angry, nasty trolls!!

    Brad Pitt did a great job with this commercial. It made me laugh.

    October 16, 2012 at 4:54 pm | Report abuse |
  60. Steve

    What a waste of money.......7 million is really low.....10 million would have been better.....

    October 16, 2012 at 4:45 pm | Report abuse |
  61. BM

    He can't act, never could. Oh, and the hair, didn't we see that style in the 80's.

    October 16, 2012 at 4:18 pm | Report abuse |
  62. Daniel

    I hate longer hair on men. Is he trying to be Fabio or something? I had a so-so friend with that hairdo, and he would comb it and pull it back into a ponytail. He looked ridiculous.

    October 16, 2012 at 3:37 pm | Report abuse |
    • Liz

      I could write better copy for Chanel 5 and I'm not working for a high price agency. Sounds like the creator was on LSD, which was the look Brad is sporting when that was a popular drug of choice. I don't know how he said those words without laughing. PLUS – - Chanel products have been classy, classic and elegant. And for their signature fragrance they hire a scuzzy looking Brad Pitt? A cool looking man off the street in a black tux with a martini is more in line with the image of Chanel 5 perfume. Coco must be whirling around and around. Apologies to her.

      October 16, 2012 at 6:08 pm | Report abuse |
    • Daniel

      I agree Liz. Brad looks homeless. Tuck your shirt in, young man! This ad does not sell Chanel No. 5.

      October 18, 2012 at 8:32 pm | Report abuse |
  63. Peggy Conti

    Handsome man, great actor, original commercial....? Pitt is the most self-promoting, intellectually and socially pretentious being (along side his lifetime partner, Angelina, that is) that has been placed in our media since world wide wrestling.

    Commercials with singular persons, a black and white backdrop, brooding and looking away from the camera, mumbling some lofty lines has been done since the 60's.

    N.B. Oh, and this is handsome? Maybe he's going for the artsy look but instead got the bumsrush.

    Blessings to all those of us who work for a living....
    PcDc

    October 16, 2012 at 3:37 pm | Report abuse |
  64. Lisa

    It isn't the only commercial that sounds a bit Off...forget 'who' is saying them is the reason there is such a fuss...listen to most ads and they sound similar...nonsensical. Make a bigger fuss over him, god knows why, because he Is Brad Pitt.
    Yes, he is a good actor...but is sometimes put down as is wifey...now if it were Pierce Brosnan Doing the Same commercial I doubt we would be seeing such a todo about it...

    October 16, 2012 at 2:29 pm | Report abuse |
  65. ulteriorrepicure

    Brad is most likely laughing during the entire shoot at the ridiculousness of this ad. However, it works because Brad can totally pull off that smirky grin that makes the watcher feel he/she is in on the gag with Brad. The guy could sell anything to anyone because simply put, he is Brad Pitt and there simply is no one cooler on the planet than him.

    October 16, 2012 at 2:19 pm | Report abuse |
  66. ulteriorrepicure

    Brad is such a naught boy to get so many women spun up with just a casual glimpse at a camera that makes us feel he is peering into our very souls. Damn you, Brad. One look at Brad fires my neurotransmitters so rapidly I nearly fall off my bed with the remote dangling over my head. Where are my smelling salts? Where's that damn robe? Where's my lipstick?

    October 16, 2012 at 2:14 pm | Report abuse |
    • mrswright

      I actually love the commercial. it hit the right notes with me, but i agree with whomever said they should have had brad in a tux...like meet joe black!! perhaps there was more meaning in what he said because he was looking like a regular guy!!!

      October 16, 2012 at 2:24 pm | Report abuse |
  67. lezzel

    Totally agree with J.R. Holbrook. A tuxedo would have made it/made him more believable. Remember Brad Pitt as Joe Black...now that look would sell Channel # 5

    October 16, 2012 at 1:51 pm | Report abuse |
  68. natalie

    He is so handsome! I don't buy Chanel because of the chemicals in their fragrance, but he is soooooo handsome!

    October 16, 2012 at 1:41 pm | Report abuse |
  69. Gloria

    Smokin' hot! Love him.

    October 16, 2012 at 1:20 pm | Report abuse |
  70. take a diareeeeeeeeeeeeeeeeeeer

    on a hacker

    October 16, 2012 at 1:20 pm | Report abuse |
  71. Weeeeeeeeeeee

    have the full story now...and we still not be watching...careful

    October 16, 2012 at 1:19 pm | Report abuse |
  72. Kim

    When I realized that this was a real Chanel commercial I just felt sad for Brad Pitt. Pretentious and contrived. Too bad.

    October 16, 2012 at 1:06 pm | Report abuse |
  73. Patty

    Chanel, pleeeease don't let us watch this commercial again, Pitt looks old, scruffy, not sincere, terrible acting.He looks like a hopeless homeless man, should have cleaned him up, Sorry Chanel, you lost 7 million dollars

    October 16, 2012 at 12:54 pm | Report abuse |
    • Kathy

      The man is beautiful. I'd buy the perfume! Chanel knew exactly what they were doing...

      October 19, 2012 at 1:48 pm | Report abuse |
  74. Deborah Does Chanel

    Bold hypocrisy from someone who criticized commercialism and people who buy things they don't need.

    October 16, 2012 at 12:30 pm | Report abuse |
  75. Amy

    He's saying "my luck" not "my look" as the article says.

    October 16, 2012 at 12:28 pm | Report abuse |
  76. barbara

    Worst stupid commerical I've ever scene. Whoever wrote it should be fired. This ad would make me NOT want to buy Channel. You get Brad to be your spokes person and this is the best you can do for him.... give him this tripe to say?

    October 16, 2012 at 12:27 pm | Report abuse |
    • Nolan

      You claim the add is the stupid... but you can't even spell "seen" .... you put "scene"... lol you are not on stage and you are not in front of a camera.

      October 16, 2012 at 1:48 pm | Report abuse |
    • Roknroket

      Agree. Never have been a huge Pitt fan, but this commercial ALMOST makes me feel sorry for him . . . so much money changed hands, though, that he clearly chose to think the script was esoteric rather than just plain lame.

      October 16, 2012 at 2:20 pm | Report abuse |
    • billi2

      Agree also. Though someone of Brad's stature would never agree to say something unless he was OK with it. So not only does he have to take some responsibility for the lousy script but also for his lousy acting. Agee with others that they should have insisted on a more formal attire than that casual outfit he's wearing especially for a iconic brand like Chanel. And based on what I've read over the net and viewed on tv the overwelming response about this commercial has been very negative and he's become a butt of jokes. Wonder how long it will take for Channel to pull this ad? 10, 9, 8, 7, 6...

      October 17, 2012 at 7:25 am | Report abuse |
  77. Mary Ann

    I think there are men that would have been for this commericial.Brad Pitt always looks in need of a shower and shampoo but then again Chanel might be good in covering up the smell.

    October 16, 2012 at 11:04 am | Report abuse |
  78. J.R. Holbrook/ Fashion Designer

    Brad Pitt is a great choice but he should have been dressed in a tuxedo! Super handsome man!

    October 16, 2012 at 10:06 am | Report abuse |

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