March 19th, 2012
03:36 PM ET
The entertainment industry can turn quickly on a star, unabashedly taking down a celeb for even a tepid style transgression.
But image is tantamount in this business, and no one knows the necessity of having a look speak for you like veteran celebrity stylist and author June Ambrose.
The style guru is pulling back the curtain on her process with VH1's new reality show, "Styled By June," and she explains that her job isn't just to help someone sharpen their sartorial sense - it's to help them rediscover who they are.
To that end, "Styled by June" will focus on a different famous face each week, documenting celebs like Aubrey O'Day, Jaleel White, Da Brat and singer Michelle Williams as Ambrose helps them to re-work not only their style but also their image and outlook.
Unlike other docu-series that put the spotlight on the reality star, this won't be "week after week of it being about my life," Ambrose recently explained. "It’s about what I do, and you get to see the results of what’s happening. You go through the emotional journey with each celebrity each week."
And in her position, "You have to be prepared for anything," she said. "You have to bring something to the table that’s going to make a difference in that person’s professional life. Not just, 'Oh, let me grab a bunch of clothes,' but, 'How are we going to use these clothes to redefine you? How are we going to use this look to send the right message?' You have to be prepared to deal with the psychological aspect of it...You’re talking about dealing with someone from the inside out."
In her initial episode, which airs tonight on VH1, Ambrose takes on Mischa Barton, famous for "The O.C." - and for generating headlines that have nothing to do with her work.
The two of them were tasked with figuring out "what makes sense for the repositioning of her brand, because she had such a hard time, and so many issues that she needed to deal with," Ambrose said. "They were preventing her from moving forward and getting back out there."
And confronting those issues "was tough for her," Ambrose continued. "That episode...it was really difficult for her, because I think initially she got a bit more emotionally than what she was bargaining for. You can see the tension on camera, but it made sense because of where she was in her life, and I think the audience gets to see the rawness of this person who was broken, and how we were going to fight our way back together."
And "that’s truly what every episode is about – it’s about rediscovering oneself," Ambrose said. "It's about the beginning for some, re-establishing for some, and redefining for others."
"Styled By June" premieres tonight at 9:30 p.m. ET on VH1.
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