March 15th, 2012
07:12 PM ET

CNN Music discovers Royal Teeth, thanks to Twitter

At 10 p.m. on Tuesday night, we didn't even have a Twitter account for CNN Music. But we DID have an idea.

The plan, conceived over dinner, was to first actually create @CNN_Music, and then ask bands playing in Austin for SXSW to reply to us by noon Wednesday to be considered for a special one-song feature on CNN.com. Our tweet read:

At that point we had literally two followers – me (@jarrettbellini) and my fellow video producer Nick Scott (@nwscott).

Thus, we sent out a few email requests to friends and colleagues to follow @CNN_Music and retweet our call to bands to see if we could somehow generate a buzz. This experiment could either fail miserably or be an out-of-control trending success.

Or it could be something far in-between. Which it was.

By 2 p.m. the next day (we extended the deadline), we had a handful of band submissions and over 100 followers. Nick and I checked out each of the bands who got back to us and narrowed it down to three: Royal Teeth, Soft Swells and Cheyenne Marie Mize.

Then, in an attempt to be fairly democratic, we asked the office manager at uShip (where we had been gratefully using their work space as a makeshift studio) to choose one.

She chose Royal Teeth.

We contacted the band's booking agent, Alex, and told him where to show up. By 3 p.m. we were hauling in their gear through the loading dock. It was all really happening.

As the band set up, I asked Alex how he found us on Twitter. It turns out that he was having trouble sleeping that night and, being in Austin with the band for the festival, decided just to log onto Twitter and check the hashtag #sxsw to see what was happening in town. Our post popped up on the screen and he figured, "why not?"

The band didn't even know that he'd submitted to our contest, and learned the news as they were finishing up a gig -  only an hour before they were set to show up. It was literally: Get in the van... we're going to play for CNN.

Due to our available space and equipment, Royal Teeth performed a stripped down version of their song "Wild," which they hastily re-worked acoustically as Nick and I set up the cameras.

The staff of uShip gathered around to watch two takes of the song, and just as quickly as Royal Teeth arrived they were back in the van for another show.

So THIS is Royal Teeth. We hope you enjoy their music.

Please share this story on Twitter... @CNN_Music needs more followers.


soundoff (14 Responses)
  1. Rabbit

    Unique talent. Always nice to hear something that everyone is NOT doing. Great sound, bet they put on a sick show live!

    March 20, 2012 at 2:21 am | Report abuse |
  2. RubyRed

    I have seen this band play before in New Orleans, LA. They were electric! This is a very slow version of the song so check out there actual page. http://www.RoyalTeethMusic.com If you have a chance to see them live please don't pass it up. They will make you move. They do a fantastic cover of "Heartbeats" too.

    March 19, 2012 at 3:15 pm | Report abuse |
  3. God

    I WILL SMITE ALL THAT DOES NOT GET DOWN WITH THE ALMIGHTY ROYAL TEETH!

    March 17, 2012 at 3:07 pm | Report abuse |
  4. Major Bowls

    Nothing like a beautiful redhead singing on stage 'specially so close to St. Pats. I wish they had recorded it in stereo and at least 44khz.

    March 17, 2012 at 1:45 am | Report abuse |
  5. Jo

    That was so gay

    March 16, 2012 at 10:56 pm | Report abuse |
  6. Hov

    RANDOM indeed!

    March 16, 2012 at 10:24 pm | Report abuse |
  7. tyrell

    whatever (?) kinda boring, cnn

    March 16, 2012 at 6:13 pm | Report abuse |
  8. Jillian

    I think they are an awesome band. There sound is very unique and different from anything I've heard. People will always hate on those doing better than them. Congratulations Royal Teeth!

    March 16, 2012 at 12:37 pm | Report abuse |
  9. Larry

    Are they related to the queen?

    March 16, 2012 at 9:04 am | Report abuse |
  10. CN Red

    Pretty cool thing you did, CNN Music. And they are pretty good, thanks!

    March 16, 2012 at 8:17 am | Report abuse |
  11. Adrienne

    Love Royal Teeth! The energy of their live shows is always so fun and contagious. They totally deserved this awesome opportunity.

    March 15, 2012 at 10:54 pm | Report abuse |
  12. Chantal Lawanda Dyneesha Pulliam

    Them white chillens always sound funny like. Do they speak Tennessee or redneck? All sounds the same to me. Just to white.

    March 15, 2012 at 9:42 pm | Report abuse |
  13. Steffi

    Buncha cawnrty music nonsense. Sangin bout trucks and dawgs and chewin tobaccer. Yeeeehaw.

    March 15, 2012 at 9:33 pm | Report abuse |
  14. Sokman

    It was alright

    March 15, 2012 at 9:31 pm | Report abuse |

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