March 9th, 2012
04:38 PM ET
South by Southwest, the tech-music-movie conference getting under way here Friday, isn't typically a place for big newsy announcements. The indie ethos of SXSW is more about discovering the hot emerging thing - a new mobile app, a bold filmmaker, a brilliant set by an undiscovered band.
It's hard to predict what everyone here will be talking about by the time SXSW wraps on March 18. The festival is too huge and fractured for that, and tastemakers often disagree.
But based on early chatter, here are some guesses about what will make headlines at SXSW 2012:
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