March 7th, 2012
05:52 PM ET
Celebrity restaurants and cookbooks are par for course, but "Treme's" Wendell Pierce (who will always be "The Wire's" Bunk to us) has gone in a slightly different direction: He plans to open a chain of grocery stores throughout his native New Orleans.
According to the New York Times, Pierce, 48, will join his two business partners in unveiling a grocer called Sterling Farms this summer in Marrero, Louisiana. Pierces hopes it's the first of many that will service areas of New Orleans where grocery stores are hard to come by.
Pierce and his team have already launched Sterling Express, which the Times describes as "the first in a convenience store chain" that will offer customers salads and produce alongside the more standard convenience fare.
The paper notes that grocery stores have been slow to return after the devastating Hurricane Katrina, a reality that particularly impacts lower-income parts of the city. That's why Pierce is planning to put Sterling Farms stores, which will have your typical bakery, fish counter and deli, where people need them most.
"Bringing fresh food into these areas helps create economic growth," he tells the Times. "But it also helps people understand that there's value in eating better. It's not something that's only available in better neighborhoods."
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