February 24th, 2012
10:00 AM ET
"John Carter" won't be released until March 9, but some are already predicting its downfall.
As the Daily Beast reported earlier this week, those in the industry are watching closely to see if "John Carter," based on the fantasy novels by Edgar Rice Burroughs, will be able to recoup its $250 million budget. But while the press surrounding the film hasn't been the best, the production team is keeping a positive outlook.
"I think it's kind of nice to be the underdog," said producer Lindsey Collins. "I'm trying to embrace it, to a certain degree, but I think it's one of those things where this is the biggest movie coming out right now."
Admittedly, you might not know it's "the biggest movie coming out" judging from its marketing. But producer Jim Morris says they've been employing a particular strategy to raise awareness.
"First of all, our movie came in on time and on budget," he says. "We have two weeks to raise awareness, and the fact of the matter is, we strategically wanted to wait and kind of load it on at the end so people weren't fatigued by hearing about it, which sometimes happens with movies when you start promoting them so early and everybody just gets a little worn out by it."
And the long history trailing this project doesn't help, either.
"Obviously it has the huge weight of its history behind it, it's been kind of the curse of John Carter for a hundred years," Collins said. "Everybody's been trying to make it. I think that's part of it. People are watching and that's okay. I actually think we're going to deliver, so I'm not worried about it."
Neither is "John Carter's" director Andrew Stanton. "If people really had crystal balls like that, they'd really make a lot of money," Stanton joked. "All I've ever been able to control is what the movie is itself. I came to that conclusion with 'Toy Story' 20 years ago. I don't even pay attention to this outside stuff. Because if I did, I wouldn't have made half the movies I made!"
What do you think - should "John Carter's" production team be more concerned about the movie's box office potential, or do you think the dire predictions have been overblown?
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