We know Kim Kardashian can sell a product - she sells magazine covers like her life depends on it (and, well, we guess it sort of does) - but Skechers is opting for something a little different for this year's Super Bowl spot.
In 2011, the sneakers company had a saucy commercial that starred 31-year-old Kardashian in her Skechers Shape-Ups and little else.
But this year, Skechers is replacing Kardashian with a canine, USA Today reports. The French bulldog is seen in the clip racing in the brand's new GOrun shoes against a pack of greyhounds.
Although USA Today notes that Skechers' decision arrives about two months following Kardashian's highly publicized divorce filing from pro basketball player Kris Humphries, the president of Skechers Fitness says bad PR doesn't have anything to do with it.
"Kim got us more attention than we ever dreamed," the exec says. Yet as the company tries to grow into "a high-tech running shoe business," they "have to establish Skechers as more than a lifestyle company."
Skechers' contract with Kim Kardashian expired at the end of 2011.
Cushioning shoes are shoes that have little to no lateral support. These shoes are good for runners who do not need this support, and have neutral feet. Generally this type of shoe will be for the runner with a high arch. Instances where this type of shoe is not right is in a case where you are a pronator or an overpronator...
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KIM KARDASHIAN IS THE KISS OF DEATH TO PRODUCTS . She is in commercials for her clothing line, Sketchers,
MegaLoad. Sears is closing, and Kim's clothing line was stolen from real designers. Mega Load is going out of business. Skechers has many lawsuits. Kim backed a credit card that just ripped people off. If Kim likes it, BEWARE!!!!
Glad to hear her sister Khloe is getting the gig.
All well and good, but what do you think about the dog selling shoes?
So in other words, this article really says:
Sketchers made a new commercial.
And that's news to CNN.
All this crap about Kim Kardashian doesn't matter because her contract simply added.
Good job CNN, another crappy journalist writing another crappy story to be posted on your crappy website. You're all idiots. Get real jobs....
Seems kind of fitting to replace a fire hydrant with a dog.
The dog has more talent.
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The Super Bowl commercial was very s e x y. (Not saying that I like KK) But, how is the dog going to compete with? Has Skechers thought about that? Also, why do all these companies spend all this money on commercials for the Super Bowl and then you never see them again? Just a thought.
So basically, her contract ended and Skechers now has a new ad with a dog in it. Wow, that's really news. When they replace the dog with a cartoon character are you going to write about it as well? Keep me posted on your decision.
Lol..some funny comments. @Lori..lmao at "she couldn't act her way out of a wet paper bag".
That whole family loves it doggie style from porch baboos, how ironic
I like it when a pack of wild n!ggers drills me in the poop shoot.
Lol @ you guys comments! I don't think I have anything to add.. Hope the dog is earning as much as KK did!
The change was most likely made because the dog is smarter... good move
A stinking cop out,Sketchers suck anyway
The dog p iss on her b4 she left. He's already got a leg up on her!
FINALLY, the smarter, better qualified candidate gets the job!
Replacing that fat wh0re with a dog is a step in the right direction...
For all us straight guys we only want to see the kardashians, but for all the rest of u keep justin bieber on your television and off ours
She was so stiff in her Sketchers commercial that it's no surprise they replaced her. She couldn't act her way out of a wet paper bag. She is truly talentless, unless you count media wh**e as a talent.
Now if the dog can replace her on her E show than the world would be a better place.
Skechers is replacing Kardashian with a canine
So, there is some integrity left on American television after all. Good for you Sketchers! Excellent choice.
Good. More companies should do this. I'd pretty much rather watch anything other than this family any longer. Well, almost anything...
Well, that was a smart advertising decision. Replacing a dog with a bunch of dogs. Genius!
I CANT TELL THEM APART
The dog is the one with the talent.
That's an insult to the cute dog!
Sounds like a HUGE step UP in class. Way to go sketchers.
Kind of an insult to the dog though, who'll be undoubtedly cuter and more talented.
Dogs are smarter has talent. Kim who? way to go SKECHERS. should have replaced her with a NASTY PIG TRYING TO CLEAN HIS SKECKERS. GOLD DIGGING WH**E
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