January 11th, 2012
12:42 PM ET
We know Kim Kardashian can sell a product - she sells magazine covers like her life depends on it (and, well, we guess it sort of does) - but Skechers is opting for something a little different for this year's Super Bowl spot.
In 2011, the sneakers company had a saucy commercial that starred 31-year-old Kardashian in her Skechers Shape-Ups and little else.
But this year, Skechers is replacing Kardashian with a canine, USA Today reports. The French bulldog is seen in the clip racing in the brand's new GOrun shoes against a pack of greyhounds.
Although USA Today notes that Skechers' decision arrives about two months following Kardashian's highly publicized divorce filing from pro basketball player Kris Humphries, the president of Skechers Fitness says bad PR doesn't have anything to do with it.
"Kim got us more attention than we ever dreamed," the exec says. Yet as the company tries to grow into "a high-tech running shoe business," they "have to establish Skechers as more than a lifestyle company."
Skechers' contract with Kim Kardashian expired at the end of 2011.
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