Dog replaces Kim K. in Skechers commercial
January 11th, 2012
12:42 PM ET

Dog replaces Kim K. in Skechers commercial

We know Kim Kardashian can sell a product - she sells magazine covers like her life depends on it (and, well, we guess it sort of does) - but Skechers is opting for something a little different for this year's Super Bowl spot.

In 2011, the sneakers company had a saucy commercial that starred 31-year-old Kardashian in her Skechers Shape-Ups and little else.

But this year, Skechers is replacing Kardashian with a canine, USA Today reports. The French bulldog is seen in the clip racing in the brand's new GOrun shoes against a pack of greyhounds.

Although USA Today notes that Skechers' decision arrives about two months following Kardashian's highly publicized divorce filing from pro basketball player Kris Humphries, the president of Skechers Fitness says bad PR doesn't have anything to do with it.

"Kim got us more attention than we ever dreamed," the exec says. Yet as the company tries to grow into "a high-tech running shoe business," they "have to establish Skechers as more than a lifestyle company."

Skechers' contract with Kim Kardashian expired at the end of 2011.


Filed under: Celebrities • Kardashians

soundoff (33 Responses)
  1. Lincoln Combee

    Cushioning shoes are shoes that have little to no lateral support. These shoes are good for runners who do not need this support, and have neutral feet. Generally this type of shoe will be for the runner with a high arch. Instances where this type of shoe is not right is in a case where you are a pronator or an overpronator...

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    April 12, 2013 at 2:50 pm | Report abuse |
  2. Irrawsadye

    you will like louis vuitton knockoff online

    February 3, 2012 at 9:16 am | Report abuse |
  3. Rondel

    KIM KARDASHIAN IS THE KISS OF DEATH TO PRODUCTS . She is in commercials for her clothing line, Sketchers,
    MegaLoad. Sears is closing, and Kim's clothing line was stolen from real designers. Mega Load is going out of business. Skechers has many lawsuits. Kim backed a credit card that just ripped people off. If Kim likes it, BEWARE!!!!

    January 21, 2012 at 3:51 pm | Report abuse |
  4. jol

    Glad to hear her sister Khloe is getting the gig.

    January 19, 2012 at 2:26 pm | Report abuse |
  5. yahmez the mad

    All well and good, but what do you think about the dog selling shoes?

    January 18, 2012 at 1:22 am | Report abuse |
  6. So in other news...

    So in other words, this article really says:

    Sketchers made a new commercial.

    And that's news to CNN.

    All this crap about Kim Kardashian doesn't matter because her contract simply added.

    Good job CNN, another crappy journalist writing another crappy story to be posted on your crappy website. You're all idiots. Get real jobs....

    January 17, 2012 at 6:18 pm | Report abuse |
  7. Karen

    Seems kind of fitting to replace a fire hydrant with a dog.

    January 16, 2012 at 6:11 pm | Report abuse |
  8. Chris

    The dog has more talent.

    January 12, 2012 at 6:12 am | Report abuse |
  9. Jane

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    January 12, 2012 at 3:42 am | Report abuse |
  10. Judd

    The Super Bowl commercial was very s e x y. (Not saying that I like KK) But, how is the dog going to compete with? Has Skechers thought about that? Also, why do all these companies spend all this money on commercials for the Super Bowl and then you never see them again? Just a thought.

    January 11, 2012 at 10:46 pm | Report abuse |
  11. marqueesucks

    So basically, her contract ended and Skechers now has a new ad with a dog in it. Wow, that's really news. When they replace the dog with a cartoon character are you going to write about it as well? Keep me posted on your decision.

    January 11, 2012 at 7:05 pm | Report abuse |
  12. Adara

    Lol..some funny comments. @Lori..lmao at "she couldn't act her way out of a wet paper bag".

    January 11, 2012 at 5:37 pm | Report abuse |
  13. bob

    That whole family loves it doggie style from porch baboos, how ironic

    January 11, 2012 at 5:21 pm | Report abuse |
  14. Justin Bieber

    I like it when a pack of wild n!ggers drills me in the poop shoot.

    January 11, 2012 at 5:02 pm | Report abuse |
  15. starrfire

    Lol @ you guys comments! I don't think I have anything to add.. Hope the dog is earning as much as KK did!

    January 11, 2012 at 4:59 pm | Report abuse |
  16. Joanna

    The change was most likely made because the dog is smarter... good move

    January 11, 2012 at 3:59 pm | Report abuse |
  17. Mya K.

    A stinking cop out,Sketchers suck anyway

    January 11, 2012 at 3:43 pm | Report abuse |
  18. Did

    The dog p iss on her b4 she left. He's already got a leg up on her!

    January 11, 2012 at 3:21 pm | Report abuse |
  19. Leo

    Loser.

    January 11, 2012 at 2:59 pm | Report abuse |
  20. Leo

    FINALLY, the smarter, better qualified candidate gets the job!

    January 11, 2012 at 2:58 pm | Report abuse |
  21. Joe

    Replacing that fat wh0re with a dog is a step in the right direction...

    January 11, 2012 at 2:46 pm | Report abuse |
  22. Pop

    For all us straight guys we only want to see the kardashians, but for all the rest of u keep justin bieber on your television and off ours

    January 11, 2012 at 2:01 pm | Report abuse |
  23. Lori

    She was so stiff in her Sketchers commercial that it's no surprise they replaced her. She couldn't act her way out of a wet paper bag. She is truly talentless, unless you count media wh**e as a talent.

    January 11, 2012 at 1:09 pm | Report abuse |
  24. Stephen

    Now if the dog can replace her on her E show than the world would be a better place.

    January 11, 2012 at 12:59 pm | Report abuse |
  25. Madtown

    Skechers is replacing Kardashian with a canine
    -------
    So, there is some integrity left on American television after all. Good for you Sketchers! Excellent choice.

    January 11, 2012 at 12:58 pm | Report abuse |
  26. San Jose

    Good. More companies should do this. I'd pretty much rather watch anything other than this family any longer. Well, almost anything...

    January 11, 2012 at 12:56 pm | Report abuse |
  27. Sly Sadie

    Well, that was a smart advertising decision. Replacing a dog with a bunch of dogs. Genius!

    January 11, 2012 at 12:53 pm | Report abuse |
  28. CHEEFSFURY

    I CANT TELL THEM APART

    January 11, 2012 at 12:52 pm | Report abuse |
    • Timme62

      The dog is the one with the talent.

      January 11, 2012 at 12:57 pm | Report abuse |
    • Deana

      That's an insult to the cute dog!

      January 11, 2012 at 3:49 pm | Report abuse |
    • BetterThisWay

      Sounds like a HUGE step UP in class. Way to go sketchers.

      Kind of an insult to the dog though, who'll be undoubtedly cuter and more talented.

      January 12, 2012 at 1:12 am | Report abuse |
    • way2go

      Dogs are smarter has talent. Kim who? way to go SKECHERS. should have replaced her with a NASTY PIG TRYING TO CLEAN HIS SKECKERS. GOLD DIGGING WH**E

      January 12, 2012 at 11:11 am | Report abuse |

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