December 15th, 2011
11:31 AM ET
According to New York magazine's Vulture, execs behind the upcoming movie “The Girl With the Dragon Tattoo” may have reason to worry that women won't show up to see it.
The film is based on Stieg Larsson’s best-seller, and although it boasts a large female readership, some audience polling suggests that ladies aren’t expressing interest in seeing David Fincher's adaptation on the big screen.
Vulture cites polling that shows a large swath of women both over and under 25 who are aware of the movie, but only 36 percent on either side of that age have expressed "definite interest" in seeing it.
Men, on the other hand, have slightly lower awareness percentages, and yet they have about the same percentage of “definite interest” responses.
One exec tells Vulture that violent previews may have turned women off. Referencing the dark marketing campaign, another exec asks, “Do women really want to see a movie like this at this time of year?”
On Wednesday, the film’s release date was pushed up by a day, which means “The Girl With the Dragon Tattoo” will now arrive on December 20. Will you see it?
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