The Situation sues Abercrombie for $4 mil
November 16th, 2011
06:37 PM ET

The Situation sues Abercrombie for $4 mil

Abercrombie & Fitch once offered to pay Mike "The Situation" Sorrentino a "substantial" amount to not wear the brand on "Jersey Shore," but we're not sure they were thinking of $4 million.

That's how much the Situation is asking the company to pay in damages and royalties in a complaint he's filed against the company in Florida that accuses Abercrombie of trademark infringement, unfair competition and false description, according to court documents.

The allegations stem from Abercrombie's announcement in August that they were "deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand."

The widely publicized statement added that they'd offered a "substantial payment" to Sorrentino and "Shore" producers to get him to cease and desist wearing Abercrombie.

In his complaint, Sorrentino alleges that Abercrombie never made him a monetary offer.

He also alleges that while Abercrombie said that Sorrentino and his "Shore" compatriots were dragging the brand down, the company still carried merchandise that referenced his trademarked terms, "The Situation" and "GTL," which stands for "Gym, Tan, Laundry."

Examples the suit cites are a shirt that says "GTL...You know the deal," and another that says "The Fitchuation." Sitch alleges in his complaint that such merchandise creates a "false association" with his now popular "Jersey Shore" persona, and that Abercrombie has profited from the association.

"In essence, [Abercrombie's] campaign was to make the ridiculous claim that Sorrentino was not worthy enough to wear Abercrombie clothing or that Sorrentino was so undesirable that wearing Abercrombie clothing would cause 'damage,'" the complaint reads.

The campaign was "immensely successful," the complaint continues, "as it resulted in hundreds of newspapers and thousands of Internet bloggers publishing stories about [Abercrombie's] products and its brand...As a result, [Abercrombie] has significantly profited off of the use of a false association with Sorrentino and it has wrongly used Sorrentino's name,  image and likeness for advertising purposes in violation of applicable law."

Sitch wants a jury trial on each of the seven counts in his complaint, and is asking for $1 million in royalties from the company as well as damages worth $3 million.

Abercrombie has yet to respond to a request for comment.


Filed under: Celebrities • Jersey Shore • television

soundoff (17 Responses)
  1. derp

    In related news, Summers Eve feminine hygiene products company is suing "The Situation" over his uncanny resemblance to certain "bags" that they sell.

    No word yet from his rep.

    November 17, 2011 at 11:32 am | Report abuse |
  2. billy the kid

    sounds like a bad company to work for from all the horror stories i've heard

    November 17, 2011 at 10:59 am | Report abuse |
  3. Peter Peter Pumpkin Eater

    He just might win. That's a whole lot of money.

    November 17, 2011 at 10:30 am | Report abuse |
  4. OK.

    I have never watched the Jersey Shore. But I think he is right in sueing, A&F is dumb for carrying the shore brand in the first place.

    November 17, 2011 at 9:59 am | Report abuse |
  5. jb2817

    Just like a. D a g o. Brings a knife to a gun fight

    November 17, 2011 at 7:18 am | Report abuse |
  6. Beautiful Vixen

    @Evel. Just wanted to say hi. Have a good nite luv. Don't know if you got the email i sent you, if you didn't, it would have been a screw up on my part. (also if you didn't get it, don't take this msg that you are being trolled. It's really me..lol) I'm off to bed. mwwaahh

    November 17, 2011 at 12:02 am | Report abuse |
  7. Evel Knievel

    They need a shirt with a picture of him playing the skin flute, which I hear he's good at.

    November 16, 2011 at 10:08 pm | Report abuse |
  8. beanDip

    Too bad that hole crew wouldn't just slide into the sea~~~~~~~~~~>

    November 16, 2011 at 9:41 pm | Report abuse |
  9. Beefburger

    Yes, The Situation could possibly damage Abercrombie & Fitch's image by association with a het.ero.se.xual.

    November 16, 2011 at 8:33 pm | Report abuse |
  10. Jacintha

    He's just suing cuz he's broke!

    November 16, 2011 at 8:16 pm | Report abuse |
  11. Coolbreeze

    I would sue them 2. I like situation he is awesome. i wont mind bending him over. 2 ho-mos 2 gether.

    November 16, 2011 at 8:04 pm | Report abuse |
  12. Will Hillman

    I don't know much about"The Situation" but i've heard about Abercrombie's past and how they've hired only a certain group of people. Maybe it's karma ,four million is nothing to that company.

    November 16, 2011 at 7:22 pm | Report abuse |
    • Jen

      Your absolutly right Will. My cousin worked there and they keep poloroids of the employees on file. The less attractive employees work in the stock room while the others work directly with the customers. Its a sick company and they wont be around for long...I hope.

      November 17, 2011 at 10:49 am | Report abuse |
  13. lojenk

    [youtube=http://www.youtube.com/watch?v=esg1A7Bq1hY&w=640&h=390]

    November 16, 2011 at 7:18 pm | Report abuse |
  14. Anomic Office Drone

    A&F is trashy and The Situation is trashy. How is this not a match made in heaven?

    November 16, 2011 at 7:12 pm | Report abuse |
  15. jurby

    what a loser. and a greedy one at that.

    November 16, 2011 at 7:11 pm | Report abuse |

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