November 16th, 2011
06:32 PM ET
Remember the good old days when we used to pore over the liner notes of a new CD, hoping to get a peek inside the mind of the artist? (No doubt some of you Gen Y-ers are probably thinking, “Huh? Liner notes?”)
Well, Sting hopes to bring back some of the connection between musician and listener that may have been lost in the digital music age with a new product - an “appumentary.”
A free iPad app was released Tuesday that takes users on a comprehensive tour of Sting’s career. Called STING 25, it’s like “taking a deep dive into the archeology of Sting,” says Evan Schechtman from @radical.media, which produced the app.
There’s commentary from Sting himself, intimate photos and footage, and yes, lots of Sting’s music.
All told, the app features four-and-a-half hours of material (full disclosure: Sting’s recent interview with CNN is included).
“This is the first of its kind which is why it’s free,” Sting said of the app at a launch event at the Apple store on Manhattan’s Upper West Side Monday night. “We have no idea what it’s worth.”
Sting treated the crowd to an acoustic performance of “Message in a Bottle” and “Fragile,” which he dedicated to the late Apple co-founder Steve Jobs.
“He was a visionary,” Sting said. “In some way he’s created our future.”
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