November 10th, 2011
06:44 PM ET
The Emmy-winning "Mike & Molly" star's iron is hot right now, and in addition to being the face of the cleansing product, she'll also host "Soap Dish," a new “online social community” on Facebook. On “Soap Dish,” the comedian will tackle topics such as marriage and motherhood.
"I grew up using Ivory, and that smell always reminds me of when I was a kid," McCarthy, 41, says of the brand. "As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls' necks, I'm in."
Ivory brand manager Jay Sethi comments on their new soap spokesperson: "Melissa's humor, simple charm and down-to-earth attitude fit with every bit of Ivory’s persona. More than refreshingly honest and sincere, she is every woman and a modern mom, and we think our fans will absolutely love her."
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