“Jersey Shore” star Mike “The Situation” Sorrentino has parlayed his distinctive Seaside style into an endorsement deal, reports MTV.
Abercrombie & Fitch may not want Sitch in their duds, but FLOW Formal Wear is reportedly paying the reality star six figures to model their wares.
"They approached me because I'm a trendsetter,” Mike modestly explained to In Touch of the line, simply called The Situation. “DTF has a new meaning: Down to Formal! I'm really excited to show a classier, more sophisticated side of myself.”
When the deal was announced in August, Flow Formal's CEO Brian Weintraub said they went with Sitch because he is "the perfect spokesperson... the company is trying to target a younger demographic."
The Situation models his tuxes – including the Black Satin Seaside, the Asbury and the White Hot Avalon – in various combinations on the company’s Facebook page.
According to Tuxedos.com, The Situation tuxes should be available very soon. Would you wear one?
I will never wear the same thing as this guy. FLOW formal wear just lost business.
What a classless idiot. I would love to meet him and kick the living SHYT out of his ass.
Popeye on crack. He is soooo ugly and what a low life!
With each tux you get an Olive Garden gift certificate and a Mr T starter kit
The Sitch better get his $$ now cuz in 2 years we'll be sayin' "what Situation?"Some people are sayin' it rite now!! LOl!
Look who shows up after madraper sais his name- mandingo. Fail
@o look what the cat dragged in: you are an even bigger FAIL.
Did you get the part where wants to show a classier, more sophisticated side of himself! Good luck with that!
Yo Sitch! lemme show you how to get your pants tailored for a little extra room in the crotch. guys like us need a little "grow room"!
See Conan blog for laughs!
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