October 6th, 2011
08:54 PM ET
“Jersey Shore” star Mike “The Situation” Sorrentino has parlayed his distinctive Seaside style into an endorsement deal, reports MTV.
"They approached me because I'm a trendsetter,” Mike modestly explained to In Touch of the line, simply called The Situation. “DTF has a new meaning: Down to Formal! I'm really excited to show a classier, more sophisticated side of myself.”
When the deal was announced in August, Flow Formal's CEO Brian Weintraub said they went with Sitch because he is "the perfect spokesperson... the company is trying to target a younger demographic."
The Situation models his tuxes – including the Black Satin Seaside, the Asbury and the White Hot Avalon – in various combinations on the company’s Facebook page.
According to Tuxedos.com, The Situation tuxes should be available very soon. Would you wear one?
About this blog
Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.