September 8th, 2011
04:14 PM ET
Is Marc Anthony taking a page from estranged wife J. Lo's marketing book?
The crooner stepped into the world of celebrity fashion lines on Wednesday with a ribbon-cutting ceremony unveiling his new Kohl’s clothing collection, reports Billboard.
Marc debuted the Marc Anthony Collection at a Kohl’s store in Jersey City, New Jersey.
Last November, long before Lopez and Anthony parted ways, Kohl’s promoted the pair as “the first celebrity couple to simultaneously design collections for one retailer.”
But after the couple's July split, a spokeswoman for Kohl’s said, “The Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinctive collections … we look forward to a successful September launch.”
Oh well, we'll always have "El Cantante."
And though the lines are separate, Anthony said he did get some input from J. Lo on the collection. "I always had Jennifer as a soundboard and vice versa. I'm really happy about her line and I saw all the work that she put into it."
According to the store’s website, Lopez’s line is set to launch later this month.
Meanwhile, Marc Anthony's budget-friendly collection includes moderately-priced outerwear, ripped jeans, sportswear, leather jackets, suits, sport coats, dress shirts and accessories. Prices range from $28 (for a scarf, perhaps) to $225 for a sports coat.
Anthony is certainly keeping busy in the wake of the couple's split. The singer kicks off a U.S. tour tomorrow with a show at the IZOD Center in New Jersey.
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