'Shore' stars fire back at Abercrombie
August 18th, 2011
10:50 AM ET

'Shore' stars fire back at Abercrombie

If Abercrombie & Fitch's announcement that they'd pay Mike "The Situation" Sorrentino - plus other members of the "Jersey Shore" cast - not to rock their brand on air was a PR stunt...well, we guess all publicity is good publicity.

Not only did stock dip 9 percent following the announcement, which the company made on Tuesday, but "Shore" member Paul "DJ Pauly D" DelVecchio tweeted a curious question.

"Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts," he asked, along with a photo of the T-shirt in question. (As "Shore"-ians know, "GTL" stands for the cast's infamous catchphrase, "Gym, Tan, Laundry.")

The Situation tweeted a link to CNN Money's coverage of Abercrombie's stock drop. "Looks like Abercrombie got themself into a Situation!" the reality TV star wrote.

The original statement from the clothing company that has been everywhere for the past two days said that the company is "deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image."

An Abercrombie & Fitch spokesperson continued in the statement, "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans...We have also extended this offer to other members of the cast, and are urgently waiting a response."

Well, clearly they've received that response. MTV has also defended its reality stars, saying in a statement, "It’s a clever PR stunt and we’d love to work with [Abercrombie] on other ways they can leverage 'Jersey Shore' to reach the largest youth audience on television."


Filed under: Jersey Shore • television

soundoff (71 Responses)
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  2. Troll Police

    smdh...troll patrol's most wanted: charlie crack.

    August 22, 2011 at 10:49 pm | Report abuse |
  3. Dina k

    Abercromie – get over yourselves and your over-priced clothing. Your crap sells for double the price of other retailers. You're lucky somebody has enough money to afford it.

    August 19, 2011 at 4:16 pm | Report abuse |
  4. annasmum

    A&F should worry more about who comes up with their push up bikini tops for 12 year olds and thongs for 10 year olds. I will NEVER shop there. EVER.

    August 19, 2011 at 3:45 pm | Report abuse |
  5. Logan

    I love their clothes! They fit great, soft as all hell, and 100% comfy! What more could you ask for?? I'm 32 and have no intention to stop wearing their clothes :)

    August 19, 2011 at 12:38 pm | Report abuse |
  6. Snookie

    Get over it. J Shores rules. Stop being betches.

    August 19, 2011 at 10:54 am | Report abuse |
    • Snookie

      Snookie, the only way I'll watch JS is if you wear your A&F t-shirt with no bra.

      August 19, 2011 at 11:02 am | Report abuse |
  7. ag823

    Jersey Shore and A&F are perhaps the two most poignant examples of superficial America. I used to manage an A&F Store. The store policies sickened me everyday. I'm embarrassed that I lingered there for so long. It is also sickening to see that Jersey Shore is popular among more than just millenials. Let these two blemishes go at each other while we, the cultured and hard-working, shake our heads in disgrace. Jersey Shore fans, have fun on your long struggle to the lower middle.

    August 19, 2011 at 9:51 am | Report abuse |
  8. sortakinda

    Where did you get a picture of the thugs from Jersey Shore where they're not scraping their knuckles when they walk? Anyone for a new tattoo? More testimony to the dominance of the moronic element in American media and society as a whole. No, as a HOLE.

    August 19, 2011 at 9:02 am | Report abuse |
  9. Do

    Jersy Shore is doing to Abercrombie what Jon Gosselin did to Ed Hardy. you can"t give that brand away anymore..

    August 19, 2011 at 8:46 am | Report abuse |
  10. csme

    people are allow to wear whatever they want. :) end of story

    August 19, 2011 at 8:44 am | Report abuse |
  11. Gone

    Someone should pay the networks to take them off of television too.

    August 19, 2011 at 8:30 am | Report abuse |
  12. citizenUSA

    I'm just wondering what company will be smart enough to GIVE branded/logo clothing to these guys? Remember, you heard it here first. If you use it I'm coming for my share.

    August 19, 2011 at 7:55 am | Report abuse |
  13. Ben

    " and now Italians. " Seriously? Are you aware of the heritage of the members of Jersey Shore? Might want to do some reading before you fall into the own stereotypes that I'm sure you're sooo against.

    August 19, 2011 at 7:11 am | Report abuse |
  14. charlie crack

    @BV- I have faith that you will whip that exam and get an A. Get em!

    August 19, 2011 at 6:34 am | Report abuse |
  15. Dan

    I think we are being duped here. If A&F didn't want their clothing ware on tv, MTV would have to blur out the shirts, etc. Right? Seems like there's some great PR here for both sides.

    August 19, 2011 at 12:34 am | Report abuse |
  16. Beautiful Vixen

    Aww you are so sweet Charlie. Thxs bud :) . Hi Moondancer and Happy Cow. @Charlie: Watching Jersey Shore now then studying for my exam for tomorrow night. Ttyl . Good night and sweet dreams. Moo moo Happy Cow..lol

    August 18, 2011 at 11:13 pm | Report abuse |
  17. Michael Jeffries

    I take it all back! Please wear my loser clothes on your loser show! I've lost so much already, I can't sell even more of my stock options at a loss. Just don't start shooting the Shore on Fishers Island.

    August 18, 2011 at 8:15 pm | Report abuse |
  18. GoBlue

    WOW first Black people, then Muslims then Mexicans, and now Italians. If your not Blond hair and Blue eyed A&F rather you not wear their clothes. Lately even Asians and handicaps have been treated poorly at A&F stores!! I guess Jews are next and then all hell will break loose!

    August 18, 2011 at 8:15 pm | Report abuse |
  19. Rhonda

    It seems they should be deeply concerned about the significant damage to their image that they have inflicted on themselves. You can't have it both ways, benefiting from the famous sayings of the cast by printing them on shirts, etc. and then asking them to stop wearing the clothes. Not a Jersery Shore fan but now I'm definitely not an A&F fan either. Nice job PR dept. Let's watch and see how far your stock can drop. Tune in next week ,,,

    August 18, 2011 at 7:51 pm | Report abuse |
  20. Greedy Horse

    Tank u 4 the schooling of 360 n 180

    August 18, 2011 at 6:58 pm | Report abuse |
  21. trudat

    the whole thing is deushy, the brand and the show.

    August 18, 2011 at 6:47 pm | Report abuse |
  22. Liutgard

    Given A&F's reputation of late, I should think the warning would go the other direction...

    August 18, 2011 at 6:14 pm | Report abuse |
  23. ustink

    Why do people say "do a 360"? Your supposed to say a 180...otherwise you are just going right back to where you were. Get it? You say a 180 because you want to get the point across that you are going completely the other way on your outlook on the subject. If you do a flippin 360 you are right where you started. You completed the circle...meaning you didnt change a thing. But hey...keep up the good work. I love when you try to correct someone on here and then you look like an idiot because you dont know what you are talking about.

    August 18, 2011 at 5:50 pm | Report abuse |
  24. MoonDancer

    @BV Yep, hate it when others use your name. Trust me, we know the difference. Give 'em he!! for me! @Charlie Crack @fernace @alecia @starrfire @mario and of course Peace- Hope you are having a good day! And to you Happy Cow mooo mooo mooo, too!

    August 18, 2011 at 5:49 pm | Report abuse |
  25. Forget this store

    This store target one racial group.......And if you are not a part of this race than you are watch and monitored as you walk through the store.....I hate this store......

    August 18, 2011 at 5:41 pm | Report abuse |
  26. Ronnie

    sumbody pls pay attention to [lol] LOl

    August 18, 2011 at 5:36 pm | Report abuse |
  27. John

    If you've ever seen Jersey Shore you'd know that 60% of the time they 4 guys have their shirts off.
    And its funny because when you walk into an Abercrombie and Fitch all the pictures of the guys in the store have their shirts off.
    It seems they represent their brand perfectly.

    August 18, 2011 at 5:18 pm | Report abuse |
  28. Rupert

    The stock didn't drop because of this statement, the stock dropped after AF issued cautious guidance for 2011. Investors care about profits, not what is going on with a bunch of drunk apes.

    August 18, 2011 at 4:53 pm | Report abuse |
  29. Superhiro

    Lol guess this thread wins the troll award of the day.

    August 18, 2011 at 4:41 pm | Report abuse |
    • [lol] (@ Superhiro)

      What baffles me is why people pay attention to all the bad trolls?

      August 18, 2011 at 5:10 pm | Report abuse |
  30. charlie crack

    Now don't worry, I have a life, just forgot to say........I was only on here yesterday because I was off work.......NOW I have to go back to doin' my job.....yall have a good one.......play nice.......be cool, be safe....be good to each other.......

    August 18, 2011 at 4:30 pm | Report abuse |
  31. charlie crack

    Oh...I didn't forget you @happy cow......moooooo........Hey yall let's just try and play nice today........put the other stuff aside and not say things commenting on @BV bein' unable to get out of house???? Are you serious....I will put money down that she is a knockout, and wouldn't give the idiots the time of day (never seen her, just saying)......yall be good

    August 18, 2011 at 4:28 pm | Report abuse |
  32. charlie crack

    We are always on yalls minds aren't we???? Man.....get a job....Hey to all @prezpeace, @BV, @moondancer, @ms.fernace, @alecia, @starrfire, @mad, @mario etc... I'm glad so many people want to talk smack....but hey....don't try and hurt women's feelings and say mean things.....be cool....join the conversation and be cordial......we aren't saying mean hateful things to yall. (names get used and some things are misconstrued, but we are all just chattin'). Yall have a great day, even the one's that are mouthin' off........be safe, be good

    August 18, 2011 at 4:22 pm | Report abuse |
  33. Who gives a d*mn

    @Beautiful Vixen "I won't be ignored."

    August 18, 2011 at 3:58 pm | Report abuse |
  34. happy cow

    some of tracies post are a little gross kind of.

    August 18, 2011 at 3:37 pm | Report abuse |
  35. happy cow

    Im a troll but a nice troll. Some trolls are mean. I just talk about hay and the pasture and stuff. MOOOOOOOO : )

    August 18, 2011 at 3:35 pm | Report abuse |
  36. happy cow

    Thanks Beautiful Vixen. You are wonmderful and a beautiful person. So is Charlie Crack and Peace and Moondancer. And the Mad Ra3per. I especially like MOOOOO ndancer though. Her post are nice. : )

    August 18, 2011 at 3:33 pm | Report abuse |
  37. Beautiful Vixen

    @Fake Beautiful Vixen: Whatever..If you have a weight problem stop eating Tracie's milk duds. @Get a room: you make no sense because you have to be on here just as much to see me or others on here. I'm on a phone anyway, that doesn't mean I'm not outside or taking a break from work, class or something. I haven't even been on any of the other blogs posted today. Anyway, I don't have to explain myself to you. Say what you want, I'm off this thing for the day. It was nice chatting with you and FAT Beautiful Vixen, try running around the block a few times every day and join ClubKO and you lose the weight. Bye

    August 18, 2011 at 2:59 pm | Report abuse |
  38. Beautiful Vixen

    Whatever..fake or not I don't care because I'm not getting into it today. I just wanted to make myself clear that I DON'T THINK I run anything. I don't come on here to add more drama in my life.

    August 18, 2011 at 1:44 pm | Report abuse |
    • Get a room

      I never said you ran anything. I don't think the charlie whack team runs anything... it's a simple entertainment blog where people comment... I just think if you have THAT MUCH to say about 75% of the topics here you must not have anything better to do... just saying.

      August 18, 2011 at 1:49 pm | Report abuse |
    • Beautiful Vixen

      Actually it's because I've gained so much weight I can't get out of the house anymore. My computer is my only friend.

      August 18, 2011 at 2:28 pm | Report abuse |
  39. Beautiful Vixen

    *visual*

    August 18, 2011 at 1:35 pm | Report abuse |
    • [lol] (@ Beautiful Vixen)

      I just pretend tracie doesn't exist... not exactly sure what HIS (100% sure it's a guy) contribution is to the article. Sorry tracie... not a fan.

      Trolls... they can just be ignored, like Get a room and Who gives a d*mn.

      August 18, 2011 at 1:46 pm | Report abuse |
  40. Beautiful Vixen

    Yes, I think the people are cool on here, even the trolls :) I like seeing comments from happy cow and portalpunk they make me smile (weird I know). Tracie on the other part makes me want to stop eating for a week with visaul I get from his/her posting..lol

    August 18, 2011 at 1:34 pm | Report abuse |
  41. Get a room

    To the impostor... hello fan. Worship me some more through your attempts to frame me.

    August 18, 2011 at 1:27 pm | Report abuse |
  42. Beautiful Vixen

    @Get a room: On my part, I don't think I run anything. I'm cool with people that are cool with me and a b!tch to the ones that are not. Anyway, I wasn't even on here much yesterday. I only made maybe two comments (one to Charlie regarding Richard and his 3sum comment and a comment about Snookie looking like a blow fish) and I don't recall being nasty to Richard in my comment to Charlie or being nasty to anyone on here yesterday. I don't like coming on here when there is too much drama.

    August 18, 2011 at 1:21 pm | Report abuse |
    • @ Beautiful Vixen

      The "Get a room" that just commented at you is a fake... you really think people would just turn a 360 like that? You and the others would be stupid to believe that.

      August 18, 2011 at 1:25 pm | Report abuse |
  43. Beebop

    I genuinely think Abercrombie would like to keep their clothing off The Jersey Shore. I don't think think they want to be categorized in the same way as Ed Hardy and Christian Audigier.

    August 18, 2011 at 12:39 pm | Report abuse |
  44. Get a room

    beautiful vixen. you guys run this blog huh? u all are very serious and stick together and i really think thats cool beans

    August 18, 2011 at 12:19 pm | Report abuse |
  45. NikkiInDisguise

    Isn't Abercrombie the same company that advertises padded bras and thongs to tweens? It seems they'd appreciate the Jersey Shore cast wearing their clothing.

    August 18, 2011 at 12:07 pm | Report abuse |
    • saywhatttttttttttttt

      yes..so its not like they got a clean image anyways.also a and f is known for their countless lawsuits for discrimination.if anything jersey shore made them look good...

      August 18, 2011 at 7:02 pm | Report abuse |
  46. Tony

    Tracie did you break out again?

    August 18, 2011 at 11:59 am | Report abuse |
  47. Beautiful Vixen

    Oliva: sounds good to me. The Situation is ugly and it seems he has gotten uglier. He looks like he has a dead rat sitting on top of his head which he is always playing with.

    August 18, 2011 at 11:19 am | Report abuse |
  48. olive

    Hopefully they will get caught up in a flash mob and get beaten to death.

    August 18, 2011 at 11:10 am | Report abuse |
  49. timbo

    I agree with boof. JS got paid big dolla for that one.

    August 18, 2011 at 11:04 am | Report abuse |
  50. MadCityBabe

    omg Gym Tan Laundry........what a stupid catch phrase made by a bunch of A$$ clowns – what a bunch of posers – that picture is ridiculous – however, great marketing

    August 18, 2011 at 11:00 am | Report abuse |
  51. Vip

    They printed "G-L-T" T-Shirts because Jersey Shore doesn't own that saying. I know that if I had a clothing line, I wouldn't want a bunch of childish, wh0re-ish adults who prance around and create mischief all the time and shame America to wear my stuff either.

    August 18, 2011 at 11:00 am | Report abuse |
    • coliee1289

      actually, @Vip, its G-T-L, not G-L-T. If you're going to insult something, get it right. And if Abercrombie wanted nothing to do with the Jersey Shore cast, they should never have printed those shirts in the first place – it doesn't matter that Jersey Shore doesn't own the catchphrase, it's common knowledge that it was invented by them and associated with them. Your comment is meant to insult the tv show and the people themselve, yet you come off as the moron.

      August 18, 2011 at 1:38 pm | Report abuse |
    • Vip

      How about you look at my mistake as what it is, idiot: a mistake, a typo. I didn't mean to INSULT anyone, I meant to explain that I wouldn't want JS wearing my clothing line because of what they do, how they act, etc. Why would I want my company to represent complete idiots who think that they world revolves around them.

      Get off your high horse and realize that I am not perfect and you are far from it.

      August 18, 2011 at 3:07 pm | Report abuse |
    • goonsquad

      @vip shutup you idiot your the person who tried to say vampires, witches, and werewolves were real on the true blood thread. your'e obviously mentally disturbed

      August 19, 2011 at 4:42 pm | Report abuse |
    • ann

      @coliee1289
      in your first line "its" should be "it's" not "its" since you are trying to say "it is." "Its" is possessive. So, as you stated in your post, if you are going to insult someone get it right. Yes, I am the grammar police.

      August 20, 2011 at 12:30 pm | Report abuse |
  52. Boof

    This is probably the idea of A&F's advertising department with the full knowledge and cooperation of the Jersey Shore misfits.

    August 18, 2011 at 10:59 am | Report abuse |
  53. [lol]

    A&F is for d-bags... Jersey Shore is a very fitting group for their products. Also, to tell them they can't wear the "GTL" shirt??? It's their slogan...

    Abercrombie better watch out about who they ask not to wear their clothing... it's not like they asked Tiger Woods, whose positive feedback is rapidly declining... sadly the masses still enjoy Jersey Shore, and well... let's face it... if you tell a popular fad that it needs to go away you won't get many friendly responses.

    August 18, 2011 at 10:56 am | Report abuse |
    • mcw

      Don't most "kids" stop wearing A& F when they are about 15 years old....overpriced and poorly made ,bought by parents for kids who think it will make them fit in....once the kids have to spend their own money they realize what crap it is and then it is on to the next thing

      August 18, 2011 at 8:28 pm | Report abuse |
    • holdem

      The new fall collection will feature shirts that read "CAB'S HERE!".

      August 19, 2011 at 9:08 am | Report abuse |

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