July 20th, 2011
12:22 PM ET
Ryan Seacrest is building his empire with a docu-series currently being called "Shahs of Sunset."
Seacret's production company is in cahoots with Bravo to produce the reality series, which would focus on a group of Persian-American pals in Los Angeles who are balancing their families and traditions with their L.A. lifestyles, says a Bravo statement.
The show aims to highlight both the glitz of Rodeo Drive and the traditional family dinners of the cast, "celebrating the opulent lifestyle" of these Sunset "Shahs." Apparently these "young socialites," as Bravo calls them, have got plenty of paper and they're not afraid to spend it.
Andy Cohen, Bravo's executive vice president of original programming and development, says in the statement, "The Persian-American community in Los Angeles is a perfect fit for Bravo's next great docu-series. The group of friends featured in our show are colorful, affluent, and fun."
Seacrest - who's also serving as executive producer - and his team "understand what our viewers want to see and when they brought us this group we responded immediately," Cohen adds. "There's not a show like it on TV."
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