June 27th, 2011
03:20 PM ET
James Franco’s venture into the invisible art business appears to be taking off, but he's not getting any money from it.
The star with an unreal number of titles has teamed up with artistic duo Praxis to open the Museum of Non-Visible Art (MONA), an institution “composed entirely of ideas.”
On its website, MONA describes itself as “an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought," which "redefines the concept of what is real." The museum goes on to add that "Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale.
A variety of invisible pieces are available via Kickstarter, where $20 will yield an invisible sculpture by Praxis, and $50 will find a 19th century garment from James Franco’s imaginary film “Red Leaves” on your doorstep. Or rather, a card describing the 19th century garment from Franco’s film since the costume itself can be seen only in one's imagination.
“You will not receive a painting or a film or a photograph in your mailbox. What you will receive is something even more fascinating: The opportunity to collaborate in an act of artistic creation,” says MONA’s Kickstarter page. “You will receive a title card with a description of a piece of art, as well as a letter of authentication.”
Presumably these invisible pieces aren’t purchased with invisible money, and while Franco’s rep confirmed to CNN that the actor did agree to contribute some non-visible art, he hasn't seen any money from the project, which so far has garnered $12,577 through Kickstarter.
The other items from Franco that are up for grabs are the imagined short film “Red Leaves” and a full-scale steamboat from the movie. The film is in the $25 and up category and also comes with a PDF copy of the museum's catalog, while the steamboat is in the $100 and up category, which in addition to the title and description card comes with an invitation to a November 2011 after-party.
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